Zimperium wanted a reimagined brand identity. When they approached Collective Ray, they hadn't given too much thought to it—and as a result, they had a natural air of advanced, complex technology. We had to devise a completely new brand identity—everything from the logo itself to the software's multiple interfaces needed to radiate usability.
Creating a solid foundation was essential to create a cohesive brand experience across all mediums. We worked on many concepts, ranging from logos to data visualization techniques.
Designing a logo that was both simple and clear wasn't particularly easy. We fleshed out a handful of concepts, but most of them failed to instill a sense of both protection and simplicity.
In the end, we landed on a concept that was both inspired by a super hero (to instill the sense of a 'friendly protector') and paid homage to its roots (the original Zimperium logo used a folding ribbon treatment).
It was important that the concept was flexible and scalable. We wanted to It was going to be used across a suite of products, printed marketing material, large signage, and much more.
In order to successfully achieve our goal of simplicity, we needed to dive into the mobile and web applications and rethink how data was being displayed. It was imperative that we presented this would-be complicated information in a consumable, usable way.
After determining how we were going to visualize data in an intuitive way, we moved onto creating assets for each product. We felt it was important to incorporate more color into the product, and leverage the connection between the product and its brand.
zANTI is a comprehensive network diagnostics toolkit that carries out complex security audits at the push of a button. It packs a host of penetration tests, ranging from Man-In-The-Middle, authentication, backdoor and brute-force attacks to database, DNS and protocol-specific vectors. Featuring fully customizable scans, zANTI even comes with a script engine to evaluate new assessments.
zCONSOLE is a Unified Threat Management (UTM) platform that enables administrators to track zIPS devices in real time, employing non-intrusive packet monitoring to ensure the privacy of end users. With inbuilt advanced reporting and risk management capabilities, it enables administrators to decide trust levels and identify vulnerabilities through a simple, web-based interface.
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