Your eCommerce landing page may well be your first point of contact with your potential customers. It can make or break the sale and hugely affect your user's opinion of your brand or product.
It's crucial to have a well-constructed landing page that catches users' attention from the start and makes them feel good about your brand.
But what exactly is a strong landing page? In this article, we're going to define and show what e-commerce landing page examples should look like.
What's the definition of a Good eCommerce Landing Page?
There is no set of rules to be followed when creating a landing page, and each one has to be tailored to the product or service being sold or promoted.
There are a few commonalities between good landing pages that need to be taken into account, though:
- Strong offer: it's not enough to push high-quality traffic to your website. You're going to need an amazing deal to persuade users to buy.
- Social Proof: customer testimonials, celebrity endorsements, received media mentions — you name it. It's one of the oldest (and most powerful) tricks in the book.
- Great copywriting: appeal to the feelings of your users and urge them to complete your desired action.
- Eye-Catching Visuals: they suggest images are worth a 1,000 words. This makes sense, and you should follow this advice!
Here are 7 landing pages that hit the jackpot to inspire you.
You should visit the sites to see the entire landing pages.
7 Excellent eCommerce Landing Page Examples
Here are 7 landing pages that hit the jackpot to inspire you.
You should scroll down the photos to see the entire landing pages.
By the way, if you are planning to start your own eCommerce store, WooCommerce is a great place to start. And if you need a landing page builder, these are some excellent plugins.
1. The Farmer's Dog
Although this is the homepage of the website and not the campaign-specific landing page, we consider it to be so well-built that its style can be easily replicated on the landing page.
But why is so effective?
It begins with a discount offer at the top and almost right below that there is social proog from trusted individuals. This gives the brand a degree of trustworthiness right off the bat.
It goes on to the key selling proposal of the product, where it puts the consumer at ease by mentioning that it is accepted by vetarinarians.
As the consumer scrolls down, they are becoming more and more confident of the product. Towards the end of the list, there are other dog owners who testify to their dog's receptiveness to the product. As a pet owner, this is exactly what you want to see!
We conclude that this webpage contains all the required steps to create consumer trust and increase the probability of purchase.
2. Tovala
Again, this is the homepage... not a landing page! But we can't overlook how wonderful that is.
The content opens with the following line:
"We're Tovala, a meal service for insanely busy people. We've reinvented cooking at home to save you time."
The brand understands its consumers and how it can bring value to their lives, as is clearly expressed in this opening line.
It continues this line with the Social Evidence segment and provides a discount right at the top of the page – Are we beginning to see a trend?
It then shifts to the advantages of the product offered and then shows the consumer testimonials of happy customers.
Towards the end of the page, it hammers down on its value proposition by further demonstrating its advantages.
3. Lumin Skin
This one is a little distinct from the first two.
But they do have one thing in common, the discount at the very top of the landing page.
Lumin's landing page features strong social evidence and testimonials, AND they also state why their users prefer and use the product.
Now, it's up to you whether or not you believe these claims.
But how do you create trust without testimonials of actual customers?
Perhaps the company is trying to establish confidence by providing a 1-month free supply of its product (shown at the bottom of the page) – so that consumers can confirm the quality of the product themselves.
Once again, quite a compelling offer! Who will complain about free?
4. Love Wellness
If it were up to us, we would delete the menu in the header and footer as it could divert users from what we want them to do.
Putting that aside, this landing page has some fantastic features.
The slider features several reasons why these are great products specifically for women.
If you take into account the discount evident through the website, the ratings, and the social evidence (as seen in Forbes!), this is a good example of the landing page.
5. Care/Of
We don't want to speak about homepages, but when they're as perfect as this one, we just don't see how we can overlook them.
It's plain, clean and it displays the product and its benefits clearly and easily on the website.
The quiz is displayed right at the top of the site (we love these sorts of quizzes). If you know this brand, then you know this questionnaire is the first step in the funnel – consumers take the survey, find out what their custom plan is, and then buy the items in the plan.
Questionnaires seem to be a good way to go because they cater to consumers' ever-increasing desire for customized goods and services – did we mention that we love quizzes?
As the user scrolls down, he/she will find out how these tailored plans work with the unique needs of other users and will be influenced by all the advantages of the product.
You will find that a Quiz call-to-action exists in many different sections of the page to make customers aware that the quiz is the start of the process.
6. MyBillie's
This landing page is simple but effective.
These products are not unique to women, yes, there are a lot of beauty products out there for women, but this is "Squeky Clean Bueaty - Meet beauty that’s so good, you can’t tell it’s clean."
There's something really simple on this page to illustrate.
It does nothing more than show the product, its features and all the colors you can get.
This is a clear example of how copywriting and great visuals (in this case an action-packed video showing their products) is a major part of every landing page. Your product might not be groundbreaking, but it's how you present it that can turn it into something more.
Simple yet effective, in our opinion.
7. Winc
This landing page by Winc has all the features of a successful landing page—social evidence, testimonials, discounts, a good deal, and great copywriting.
What else do you need?
Wrapping Up
If you look at all of the examples given, you will find obvious similarities or parts of the page that are common to most of them.
The bottom line is this: it needs to be all about your client.
Please leave a useful comment with your thoughts, then share this on your Facebook group(s) who would find this useful and let's reap the benefits together. Thank you for sharing and being nice!
Disclosure: This page may contain links to external sites for products which we love and wholeheartedly recommend. If you buy products we suggest, we may earn a referral fee. Such fees do not influence our recommendations and we do not accept payments for positive reviews.
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