We're all always trying to dig into the mindset, brains, and keywords which our competition is ranking for. After all, if we are able to do this, we'd be able to try to steal some of that traffic.
If we were able to figure out their ranking keywords we'd be able to run a few tests in an attempt to make success of those keywords too :)
- Produce amazing content with these keywords to get some of that great traffic
- Maybe see whether we could PPC some of those keywords into sales
- Or maybe steer away from them and focus on a different niche?
Whatever we decided what we wanted to do with the information, it's a huge boost to our strategy to discover what our competitors are ranking for!
What would you do if you had access to this knowledge. I know we'd go crazy, and we'd be ranking for it in a few months time - because if there's one thing we really really love - it's free organic traffic :)