We love email, and we love doing cold email outreach.
It's not easy, and it's definitely something you need to spend time to get right. Being on both the sending and receiving end of cold email outreach, we understand what works and what doesn't.
We try to make sure our cold email always hits the spot - but we've recently grown quite tired to the trash email outreach we keep getting.
For this reason, we are starting our new, page, The Cold Email Outreach Hall of Shame.
Essentially, we'll be featuring all those emails which are so rude, unprofessional, needy and simply horrendous to contemplate ... particularly if you are on the receiving end, that they make this list.
Because you didn't care about what you sent, we're not going to bother hiding your name and details to the rest of the world. Please learn from the experience, and next time, do a better of job of sending cold emails.
Hall of Shame
Cold Email Outreach Example 1: The Shameless Link Buyer
Subject: Quick question about your site
From: Joanne Parker (email@example.com
I'd really like to get a link on your site but as you're no doubt very busy, perhaps I could get a link on an existing post? I'd be happy to pay you.
Let me know what you think.
Cold email Outreach 2: The link buyer who doesn't give up despite repeatedly being ignored
Particular gripe, setting an ambiguous subject just to get better open rates. These guys are used to doing outreach, they know they need to have a subject which gets opened, yet they still get it all wrong. Gripe number 2, have a look at the 001, they are ready to trash this email when it gets too dirty.
From: Richard Bernley (richardbernley001
Hi there,I reached out last week but haven't heard back. I wanted to see if there was an opportunity to sponsor a post on your site.Please see my initial email below.Best wishes,Richard
On Thu, Oct 19, 2017 at 11:15 AM, Richard Bernley <firstname.lastname@example.org
> wrote:Hi there,
I came across your site while looking for resources for our next blog and I knew I had to reach out immediately, kudos on a fantastic blog. My name is Richard, and I'm reaching out on behalf of a fantastic architecture firm.
This month, we're looking to secure sponsorship placements with five prominent blogs and your site jumped straight to the top of our list. Please let me know if this is something you're interested in discussing further. We would be willing to offer you somewhere in the region of $65 for a sponsored post.
Let me know your thoughts.
Link building outreach done wrong
Subject: RE: DART Creations
I came across DART Creations while looking for resources for our next blog and I knew I had to reach out immediately, kudos on a fantastic blog. My name is Gary, and I'm reaching out on behalf of a leading web hosting company.
This month, we're looking to secure sponsorship placements with five prominent blogs and DART Creations jumped straight to the top of our list. Please let me know if this is something you're interested in discussing further. We would be willing to offer you somewhere in the region of $30 for a sponsored post.
Let me know your thoughts.
The Unrelated blog post
I have a particular type of hate which is specially reserved for these cold emails. They show a very particular type of laziness. They are simply searching for "Write for us" or "Guest post", but doesn't give a damn that I've never posted anything about phones, call tracking and the like - send them an email, who cares, it's a game of numbers. It shows a particular laziness, nobody even bothered to look at the website outreach list, let alone personalize the email.
From: Martha email@example.com
Subject: Article Contribution
We'd love to submit a post to publish on your site.
If you're still accepting posts, please let me know and we can send some topics across for your approval.
Here's a link to recent post of ours:
Six Ways To Get Better At Phone Sales
What Is Call Tracking and How It Can Help You Learn Your Customers Better
Thanks for your time!
The avid thesaurus user
Wow - seriously. Not only are you pitching for subjects I don't write about, but your extreme use of the thesaurus has made an outright butchery of the English language. *thumbs up*
From: Hemant Dudeja firstname.lastname@example.org>
Subject: Can you find time to see this (Ed: you forgot a question mark)
While, I was looking for some blogs on amusing things related to food, art, music travel and as such, gradually I found your website. I scrolled further to explore the website for some more articles. Honestly speaking, the articles you publish are informative and gave me what I was looking for. They were unique. (Ed: Yeah I don't like plagiarism either)
Being an eye-hooker (Ed: a what?) of amazing lifestyle, I have many mind-boggling ideas and experiences, so far. (Ed: Mind-boggling ideas? The mind boggles!) And I would love to share my bookmarks and experiences with your audience.
In addition, I have some great topics that might attract your readers, as now I know what your audience like. If you are interested, let me know. I can also work on the topics suggested by you if have any!
The god damn template.
Whoever sold you on this method is laughing all the way to the bank. Your email temate does not work. It makes you look lazy. And stupid.
Especially when I receive multiple emails on the same day using the exact same wording.
I can't click fast enough on the "Report Spam".
Because really, your scatter shot approach is spam, not outreach.
Oh they're not identical, the second one added an ! instead of my name.
PS, I've got a name. Address me by it.
From: Isabella Foreman <email@example.com>
Subject: Original content for your website
(If it's as original as your email we're in serious fucking trouble)
I was conducting some content research on Photography, Photo editing, Imaging etc when I chanced upon your site. I must appreciate that the content of your website is par excellence and exceptionally useful.
I am Isabella, and an avid blogger for 5 years, with particular interests in Photography - lifestyle activities like Travel, Weddings, etc. Today I am a self-taught expert on the subject and over the years, have consistently contributed articles and blogs to top photography and lifestyle related sites. My efforts have been well recognized and accepted in the industry.
At this juncture, I am looking forward to attaching myself as a guest blogger on your site by contributing an article in your blogs/site. Rest assured that this article would be highly informative and educative. While I am not looking at any monetary benefits, instead we could consider the possibility of placing a link/hyperlink to my site on your web page.
Do let me know if this sounds good and works for you -- I can initiate writing an article for <website> right away.
Looking forward to hearing back from you.
Freelance Content Writer
From: Helen Clark <firstname.lastname@example.org>
I was conducting content research on videography and visual communication and I chanced upon your site dronesbuy.net. I must appreciate that the content of your website is par excellence and exceptionally useful.
I am Helen Clark, an avid blogger for 10 years, with special interests in videography and creative editing. Today I am a self-taught expert in the subject and over the years, have consistently contributed articles and blogs to top videography and editing related sites. My efforts have been well recognized and accepted in the industry.
At this juncture, I am looking forward to attaching myself as a guest blogger to your site by contributing an article in your blogs/site. Rest assured that, this article will be highly informative and educative. While I am not looking at any monetary benefits, instead we could consider the possibility mentioning my site/resource once within the article.
Do let me know if this sounds good and works for you – I can provide you some of my previous work samples or I can initiate writing an article for dronesbuy.net right away.
Looking forward to hearing from you.
Sr. Content Developer
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