15 WordPress eCommerce themes for setting up online shop

Selling products online has never been easier!

Over the last few years, the popularity of eCommerce and platforms such as WooCommerce and Shopify has grown to a great extent. With growing demand for online shopping, businesses are clearly moving towards an eCommerce platform in favour of a physical establishment.


In the United States alone, more than 60% of people prefer to buy goods through e-Commerce platforms.

If you too want to take your offline business online, choose the right e-commerce platform. Although there are plenty of options available when it comes to reliable e-Commerce platforms yet the majority of people rely on WordPress to create an online shop as it one of the most popular CMS platforms in the globe supports a wide number of plugins and designs.

WordPress supports eCommerce features through its WooCommerce plugin. Launched in 2011, this plugin has transformed business on the internet. WooCommerce is a free plugin that has made eCommerce straightforward and approachable even for the beginners.

No matter what kind of business you are running, WooCommerce offers thousands of responsive themes you can choose from.

In this article, we are going to discuss the best 15 WordPress WooCommerce themes that have been specifically designed for different e-commerce needs.

If you want to see more options, 000webhost.com presents the list of top free WordPress eCommerce themes. You may want to go through them as well.

So get ready to set up an attractive, user-friendly and responsive store by choosing the best-suited design for you.

Free eCommerce WordPress Themes

The below are a number of free or light versions of eCommerce WordPress themes that you can find on the WordPress themes directory. However, we've been careful to choose only the very best.

You're bound to get even more features and functions if you go for the premium version of each of these items.

1. Shopera


If you’re a newbie with no knowledge of coding or programming language, choosing Shopera can be your smart move. It supports a variety of good-looking layouts and plugins that can help you set up almost any type of shop on the web. It is a clean, responsive and highly customizable item that you can get for absolutely free.


  • It is a mobile friendly, and fully responsive.
  • Retina-ready looks beautiful on all devices.
  • Comes with a comprehensive documentation, covering various important functions.

2. Virtue

Virtue eCommerce WP theme

Are you looking for a quick way to give your online showcase a certain style? Well! Virtue is an extremely versatile WordPress template that has various tools and options to set up any type of website shop within a few minutes. It is fairly easy to customize and loaded with plenty of great features. It also supports Schema microdata integrate that can help your store get good ranking in search engine results.


  • Multi-purpose features.
  • Supports 3 different menus for the header.
  • Allows users to customize typography website.
  • Choose any from 800+ Google fonts.

3. XStore


Xstore is an elegant WordPress e-commerce theme that lets you customize different elements of your shop with great ease. There are more than 50 shop designs available with the item which you can install within just a few clicks.

Whether you need to set up an online books shop, finance company or a clothing store, you’re ready to run anything after following the just simple installation procedure.


  • Fully responsive, runs perfectly on every mobile device.
  • Compatible with all popular browsers, including Chrome, Mozilla, Safari, etc.
  • This multipurpose template can be used for different business niches, including Game, Furniture, Interior, etc.



It is another fully responsive, multi-purpose WordPress eCommerce theme that can fit any business niche. Vantage is popular for its integration with high-powered plugins such as meta slider, page builder, WooCommerce, etc.

It is retina-ready and offers free as well as premium support through support forums. Additionally, the theme lets you customize the different aspect of your website such as hover effects, content color, site title, page title, links, widget, etc.

The reliability of this popular item can be judged by its over 1 million downloads.


  • Different layout options
  • Meta slider integration
  • Retina-ready
  • Supports CSS editor
  • Supports  Google fonts.

5. Azera Shop

Azera shop theme

If you need to set up an elegant single-page WooCommerce store then look no further, Azera Shop is a perfect option for you. This free theme is compatible with some popular plugins such as contact form 7, page builder, WordPress multilingual plugin, photo gallery grid, register-transfer level, etc.

The best part of this designed template is, it is based on bootstrap (an open-source platform) template which works perfectly on kind of eCommerce website.


  • Compatible with all popular browsers.
  • Supports text translation- can be used for localization purpose.
  • You can integrate social plugins, change color, layout, etc. straight from the options panel (CWP).

6. Corporate Plus

Corporate Plus

Want to set up a fully functional single page ready storefront? If yes! You can’t find a better design than Corporate Plus. This professional-looking design comes with a distinctive ‘about’ section,  ‘contact’ section, ‘parallax section’, ‘blog’ section and slider section.

Apart from this, the theme offers a wide range of widgets which you can use to add more features and functionality to your website.

7. Boutique


You might have noticed some stores have a certain appeal which makes users spend more and more time there. If you want that appeal on your online storefront you may pick Boutique WordPress theme.

It has been specially designed for a website storefront. Indeed, the item is a child-theme for StoreFront which can go well with a fashion boutique website and similar niches. By default, it comes with a clean and simple design yet you can customize it according to your own requirements. Moreover, the template has been designed to integrate with some of the more popular plugins, which makes it a great choice.


  • An attractive storefront layout.
  • The item is W3C approved passed through different accessibility and design requirements.
  • Choose from unlimited color schemes and font styles straight control panel.
  • Technical support via forums.

8. MaxStore


It is a free WooCommerce WordPress theme that can be an ideal option for people looking to set up a fashion store, digital shop, cosmetics shop or clothing store.

MaxStore is an alluring design which is built-in Bootstrap and CSS3 framework. The template is fully-responsive also supports features like wishlist support,  fully translation ready, custom background, social media integration, search bar, etc.

Besides this, the item also provides complete documentation for different technical issues such as ‘migrating from another theme, ‘creating a menu’, ‘installation’, ‘product wishlist’, etc.


  • Translation-ready.
  • Fully mobile responsive.
  • Supports wide range of customization.
  • Custom backgrounds.
  • Custom logo 

9. estore

eStore wp store template

eStore is a free WordPress eCommerce theme that is packed with some of the premium features like custom widgets, attractive slider, multilingual plugin etc. This download can help you create a professional and well-organized ecommerce shop hassle-free.

It fully compatible with popular eCommerce plugins such as WooCommerce and YITH WooCommerce wishlist plugins.

eStore has attractive templates designed keeping the needs of website stores in mind. Besides this, the store has advanced typography lets you give your store an attractive appearance and style. The item is available in both free paid and version. You can upgrade to paid version anytime when you feel your shop requires more features and functionality.


  • Fully compatible with WooCommerce with WC Wishlist.
  • Support different color scheme.
  • Compatible with all major browsers.
  • Fully SEO optimized that allows you to follow the best practices.

10. Juliet


Juliet is gorgeous, super clean design that offers a classic feminine look. The look and feel is best suited to personal and professional fashion blogs. If your target audience is women or your products are quite visual, you can’t find better item than Juliet to display your product and services perfectly.

The template offers multiple widget areas which you can use to add banner ads, your social media pages, blog feed, most popular posts, etc.

Setting up Juliet is super easy, just a few clicks and you’re done with the installation procedure. In case you get any sort of issue while using it, you can seek the support via its forum support or documentation that is available on a wide range of topics.


  • Supports WooCommerce plugins.
  • Fully responsive and mobile-friendly.
  • Attractive front page banner gives more appeal to webstores.
  • It supports front page featured posts.
  • Offers options for both text and image logo.
  • Supports easy integration for social media.
  • Offers options for multiple blog feed displays.
  • Offers custom banner overlay color.

11. Freesia Empire

Freesia Empire

When you offer your audience a fresh and elegant design experience your brand naturally gets a strong presence over the internet. Well! You can give your customers that experience by opting Freesia Empire eCommerce WordPress theme.

It is a light-weight, fully-functional template that can go best with any kind of eCommerce project. The item supports a plenty of customization options so that you can give your store your own touch. Apart from this, Freesia Empire is fully integrated with popular plugins like WooCommerce, Newsletter, bbPress, etc.

Moreover, it has various widgets and sidebar on the template, which you can use to add banner ads, social media pages, and other options. The backend is fairly easy to customize and for that reason, it has thousands of active install across the globe


  • Retina ready automatically adjusts for different screen resolutions.
  • Freesia Empire has minimal clean code and is also tested for quick page load time, which means you need not bother about the slow speed of your site.

12. BeStore


BeStore is another popular free WordPress eCommerce theme which is best suited for anyone selling online products or services. Like all the above templates, BeStore is SEO-friendly. It lets you customize meta titles, tags, and description for each and every page available on your store.

Whether you want to create an shopping site, clothing store, electronic store, mobile store or fashion store, the item will not over complicate things.

BeStore is a fully mobile-optimized that will display your content beautifully on all mobile devices. The best part of the design is that it gives you a wide banner area where you can add your affiliate products or display social media icons.


  • You can seek technical support through free support forum.
  • Option to upgrade to premium version.
  • Beginner-friendly customization options.
  • Custom header and custom menu.
  • Fully SEO optimized.


13. Olsen Light


Olsen Light is a lightweight, free and responsive WP ecommerce theme that comes with a mobile-friendly layout and an eye-pleasing design. There are plenty of customization options offered by this item. 

Olsen Light runs perfectly on popular browsers, including Chrome, FireFox, Safari, etc. The template is packed with all basic and advanced features that can help you to create a professional website shop such as frontpage carousel, custom widgets, easy drag-and-drop options, different color options.


  • 3 custom widgets that can be used to display about us section,  owner profile and social media icons.
  • It lets you control every aspect of your store via easy customizer options.
  • Translation ready.
  • Instagram ready.

14. FlatOn


It is a flexible e-commerce theme which has been designed to integrate with both Jigoshop eCommerce and WooCommerce. The design is inspired by the flat design that's why it got the name as FlatOn. It adopts skeleton framework for gird that helps in keeping website lightweight and fast.

It has super grid functionality that offers uncomplicated product layout. Flaton is best suited for a blog site, corporate blogs, online shop, etc.


  • Custom background and header.
  • Compatible with search engine optimization.
  • HTML CSS Front end coding.

15. Alpha Store

alpha store


Alpha Store is a modern free WordPress WooCommerce theme that can fulfill all the needs of all small, midsize and large-size eCommerce store, no matter what your business niche is.

Like paid and premium items, Alpha store also supports plenty of layout options that allow users to customize different elements of a web shop such as footers, sidebars, menus, etc.

Moreover, the template is fully optimized for search engines. SEO features like breadcrumb navigation, meta tag edit, etc. can help you achieve the highest position on search engines such as Google, Bing, etc.

Alpha Store is designed using CSS3 and HTML5 offers fast loading experience to users.


  • Two menu options along with menu positions.
  • Supports Full-width flexslider carousel.
  • Easy social media integration.
  • Customized background.
  • Cross-browser compatibility.

Which WordPress eCommerce theme do you prefer? 

In the article, we've selected a few of the free WordPress eCommerce themes which we prefer. They're bound to kickstart your online shop into a higher-gear because really and truly, the look and feel of your online showroom is what will make the real difference to your sales. But are there any others which you prefer? 

Let us know in the comments below. (No link dropping please!)


One more thing... Did you know that people who share useful stuff like this post look AWESOME too? ;-)
Please leave a useful comment with your thoughts, then share this on your Facebook group(s) who would find this useful and let's reap the benefits together. Thank you for sharing and being nice!

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