Is Nitro the best WooCommerce theme for creating an online store in 2023?
When it comes to WordPress reviews - we strive to give you the very best in the industry. Our next article is a Nitro theme review - a WordPress theme that is intended to help you create your best eCommerce / WooCommerce website yet!
E-commerce theme selection is a tricky task.
Despite the huge volume of WordPress themes coming into the market these days and a large proportion of them claiming to be built with eCommerce in mind, most themes are doing just the bare minimum to be WooCommerce compatible.
On the other hand, true eCommerce themes need to be developed specifically with online shopping in mind. You cannot just take any multi-purpose theme and make it an eCommerce theme.
Of course, we are the first to say that ready-made WordPress themes are awesome. They allow you more time to plan for the harder stuff like creating a good user experience for your shop through thoughtful navigation.
But for a WordPress theme to truly shine in eCommerce, it needs to be developed with that in mind! And of course, ideally, it is focused specifically around WooCommerce.
With WooCommerce, the plugin that powers almost a third of all online stores you can turn a simple WordPress website to be a fully equipped online store!
Besides a shopping cart, it's important to note that WooCommerce can be used for such stuff as setting up bookings and appointments (you can read on how to set up such functionality here) and even used if you want to start your own subscriptions based business.
There are awesome WordPress themes like Divi which CollectiveRay reviewed here and Astra out there that are fully customizable. While you might want to have a look at them too, they are not made solely for e-commerce.
So they miss out on some aspects, stuff that is really important to create a true online shopping experience.
This is where the Nitro Universal WooCommerce theme comes into play.
All those significant little details are fully taken care of, in the Nitro theme. It’s a completely customizable WordPress theme, built with online shopping in mind, by eCommerce experts.
That’s what makes it different! We do believe it’s a great enabler to building your best online store yet.
Here’s a review of the Nitro theme from CollectiveRay – unbiased observations and informed opinions that will surely help you decide if Nitro is right for you.
Customization and Ease of Use
Value for money
What We Liked
200+ PSD Files included - Excellent for anybody who wants to tweak the designs of the site
Multiple Premium Plugins Bundled – There are several premium plugins bundled with the theme
Good value - for the functions available it's a great price
Popular and Excellent ratings - it's always great to use a highly-rated team, there's safety in numbers
Advanced customizations – one can customize the theme extensively including many WooCommerce specific tweaks
What We Didn't Like
Elementor compatibility not mentioned - while fully WPBakery, the popular Elementor page builder is not mentioned as compatible
|Download theme now|
What is the Nitro theme?
Nitro theme is a WooCommerce focused product that allows you to build a full-blown eCommerce website. It can be used for any type of online stores and has several shop layouts such as Grid, Masonry and List layouts and single product layouts. It features multiple premium plugins and several shopping/WooCommerce-specific features.
All of these features, excellent performance, full customization possibilities and a bargain at just $59!
Before we hop on to explaining everything in detail, let’s get you started with a look at Nitro in action.
Intro video to Nitro
If you have a few minutes to spare to watch a video, this Nitro Getting Started video is a good watch!
Let's dig right into the features and benefits to you as Nitro there user or web designer.
Full Customization Options
As you can see from the screenshot above, the customization options offers an extended range of tweaks, so you can go about tweaking stuff in the utmost detail.
Because this is one of the best WooCommerce themes, you can also the WooCommerce specific options, besides what we would expect from a normal theme.
Such settings include:
- Product Category
- Product Details
- Cart Page
- Checkout Page
- Thank You Page
- Mobile layout
There are specific settings for each of the above, so you can enable specific functions or features for all of the above. In the image above, we can see the setting that enables the WooCommerce catalog mode.
17 Built-in Social Media Links
The success of an online shops typically depends on two things, sharing of your most awesome products by your customers.
And easy accessibility via multiple channels, so that your customer can quickly get in touch with you.
For both of these aspects, social media can make a significant difference. That's why the integration of several social media icons is a feature we thing is noteworthy.
6 Powerful Premium Plug-ins (Bundled)
Each of these premium plugins are specifically designed to cater to both your customers and your designer. For example, Revolution Slider and and Advanced Products Filter both help to display products and provide better navigational options.
Visual Composer or WP Bakery helps to fully customize and page as necessary while Contact Form allows you to create a custom contact form designed for your own specific circumstances. give visitors a better navigational experience.
These premium plugins are worth a total of $155, but you get these plugins completely free with a theme that is roughly a third of the price of these plugins, combined together.
And why should you be happy with these plugins in particular?
Visual Composer or WP Bakery (its new name) allows you to edit, practically every detail on your page, without having to touch a single line of code.
This means you don’t need to spend time waiting for developer support to make even the most basic or the most complex of edits. As long as you know what you want, Visual Composer allows you to create it visually.
Below is a screenshot of tweaking a page using this page builder:
And there are so many different elements that you can choose to add to your site as can be seen from the screenshot below.
What about Ninja Popups? There's a reason why you'll need this!
Seasonal discount? You need a well-placed pop-up. Holiday offers? Pop-ups in demand. Clearance sale? Show it on a pop-up. New arrivals? Pop-ups get clicked the most.
With this plugin, you will be able to make your pop-ups look different for every occasion. Ninja Popups give you the freedom to create as pop-ups as you need, decide where to show them, and whether to show them when your visitor loads your page or other rules as you deem fit for your shop.
The better the planning to come up with good triggers for these user-specific messages, the higher the click rates and the better your chance to lead your customers to conversions.
The other bundled plugins are:
- Revolution Slider which can be used to showcase your featured products
- Meta Boxes conditional logic that can be used to create fields only when they are necessary to reduce information overload
- Size Guide can be used for apparel, shoes or other items where sizing is important
- Advanced Product Filter that gives users the flexibility the search for products any way they want
As you can see, you are getting great value bundled in with the price of the theme.
This is something we absolutely loved. It’s a unique feature that is only available with eCommerce focused themes. It adds pure, unparalleled value to an online store owner.
We won't mention just the various different shop layouts, which allow you to feature different sections of your shop in different ways. But some of the pages are worth a mention.
For example, a product with a sale countdown creates scarcity on a particular product to boost the conversions of the item.
This countdown heightens interest levels in the product, because you'll trigger the psychological "Fear Of Missing Out" or FOMO and this increases its chances of getting sold.
Cart and Checkout pages are also important here.
It is crucial that you tweak them in sync with your business and customer sentiment. A proper checkout page that eliminates shopping hurdles or showstoppers will improve cart conversion rates.
Mobile-ready with specific Responsive Options
These days, you need to create a - great shopping experience that caters to any device.
Nitro is designed from the get-go to be fully responsive. But this does not do them full justice.
A much better way to put it is that it allows you to make your website look great on any device. This is a critical aspect. Mobile-friendly pages are a ranking factor for SEO. But more than that, you'll find that many of your customers will do all their browsing through their phone these days.
So your site needs to cater specifically to these needs.
With the Nitro theme, you can actually readjust elements for different devices, remove any items that don't make sense, and shift the positions of others to make your website absolutely customized for mobile devices.
Look at the screenshot below:
Notice that there are options to change the number of columns and the width of each column that you want to be displayed on mobile devices. You can also see the option to hide columns on particular device types.
Have an image and you want its description to be displayed in a single column on a mobile, in 2 columns on a tablet? Want to have an additional style guide, filling the third column for larger displays?
Well, this theme makes it all possible with the custom responsive options.
Your benefit? You know your customers’ behavior.
We already know that customer behavior changes from device to device.
So your display patterns have to be unique for devices - whether these are smartphones, tablets, or desktops. This ensures that you make shopping a quicker and more convenient experience for your customers.
And it guarantees a smooth sales cycle for you as a shop owner.
Customizable Gallery Layouts
Different gallery layouts allow you to give your products the attention they deserve.
The way your products are displayed on your page plays a large part in which one is going to draw attention and which one is going to take a backseat.
This Nitro theme gives you ample options, as far as layouts are concerned.
So depending upon the current needs, and the products/categories you are planning to showcase, you can decide on which stuff needs to go where.
Another feature worth mentioning here is the pagination of products. We absolutely loved it.
While many sites are opting for infinite scrolling for e-commerce product displays, we still believe that page breaks gives the user time to digest the current products. Different gives the visitor a much-needed space to think about whether the currently displayed products are what they need without overwhelming them with new, ever-changing options.
Such paginations page breaks prevent the customer from getting overwhelmed. It's part of the paradox of choice - the more choice available, the harder it becomes for somebody to make a decision.
Nitro offers you 4 pagination styles to choose from, to ensure an unparalleled in-store experience to your customers.
24 niche demos, plus more added to the library, each month!
Many shop owners would rather their online shop is done for them. And this is where the niche demo or starter sites coming into play.Just find the niche your industry belongs to, or a style of shop you like and you can set up your e-commerce site in a matter of hours! It’s that easy!
Because all the demos have been created with particular product or category segments in mind, you don't need to make extensive changes to the demo sites.
In case you get stuck, Woorockets (the vendor behind the theme) has a superb team of customer care people, who will take care of your issues.
The regular purchase license entitles you to 6 months of free support.
200+ free PSD files so you can tweak to your brand colors as necessary
Let's put aside the ease of development for a moment.
If you're a freelance web designer or an agency and need to customize parts of the theme, you have all the PSD files used to create the theme available.
You can just download them and start making changes right away, which can then be implemented by your WordPress developers.
Nitro is developed with performance in mind.
It is designed in a way to make the loading time of your website fast.
It scores above 90 on Pingdom, a truly impressive score for such a feature-rich site. If you build your site with and have your images properly optimized, your website is sure to load well within 2 to 3 seconds.
That’s the benchmark you should focus on to make sure yours users don’t abandon your site or get annoyed by its performance.
A fast loading e-commerce website is indispensable to keep visitors and ensuring they dig deeper into the website.
A slow website will lose about 40% of your potential buyers. And they'll go straight to your competitor’s site. A fast loading website is crucial to the process of building your sales and boosting revenues.
For every other ecommerce theme that we have tried so far, none has achieved a website loading time of 3 seconds. Nitro guarantee that your online shopping site will be snappy and fast.
That leaves you with absolutely no reason to worry.
Nitro Theme Examples
Nitro is already being used by online stores, globally. Here are a couple of them:
They have made the site super-clean, sophisticated, and straight to the point. It loads really fast on our devices. A great example of Nitro implemented correctly.
Cute little site, built with the same sophisticated theme that Nitro is.
As we've already discussed, above, Nitro can be bought for the price of only $59 from the Themeforest marketplace.
The vendor is WooRockets, an Envato Elite Author, which means that they are a well-established vendor with a solid reputation and a good history of sales.
This includes 6-months of full-support, the 6 premium plugins, the 24 site demos and starter sites and all of the 200+ PSD files that were used to design the theme.
The price also includes any future updates to the site.
Check some of the great reviews and testimonials about this WooCommerce theme.
Do you want a fast website?
Who am I kidding? Don't we all?
So why do so many of us struggle?
The biggest challenge is usually finding a fast, reliable hosting company.
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But the biggest bummer is that the website always feels slow.
At CollectiveRay we host with InMotion hosting and our website is stupid fast. We run on a custom stack of LightSpeed server setup on MariaDB with a PHP7.4 engine and fronted through Cloudflare.
Combined with our front-end optimizations we reliably server 6000 users every single day, with peaks of 50+ simultaneous users.
Want to get a fast setup like ours? Transfer your site for free to InMotion hosting and get our 50% OFF on current pricing.
Out of all the e-commerce themes or WooCommerce themes that we have come across so far, this is just one that is built solely to be fully enabled for a Woocommerce environment.
Irrespective of whether you plan to slowly start selling online, or you already have an online shop as one of your profitable assets, Nitro is a product that makes sense for you with a very valuable $59 price.
Just tweak a few things here and there such as the menu, or the megamenu version, pick your colour palette and typography, use some of the stuff already designed, or if you design your shop from scratch, or go completely codefree thanks to the built-in page builder, you have all you need with Nitro.
We think it is an awesome solid theme for WooCommerce and we are quite sure you will like it too!
Go ahead and purchase this theme for your shop with peace of mind.
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