If you've been doing research about some of the best WordPress themes around, one of the products you'll often come across is the Genesis framework and its themes. It's very popular, particularly with those who have more of a development background and who like tinkering with code. But does it work for every site? And more importantly, is it right for you?
The biggest problem which most people have with WP, is that of getting "stuck" with a theme which does not give them what they need. You don't want to be in that position.
Today we're going to give you all the details related to the Genesis framework themes from StudioPress so that you can make your own, informed decision.
1. Who is the Genesis Framework for?
If you've been around web development for a while, and know your way around WP - we're sure you've experienced this very problem.
The popularity of this free CMS has brought all sorts of users who want to create websites with it. This huge surge of popularity meant that WP was no longer the realm of techies or developers.
As more and more non-technical users started moving towards WordPress, theme vendors figured this out and started shifting their products to cater for the masses, rather than the "old guard" - the developers and designers who had made the platform popular.
With this shift in focus, came a number of enhancements to themes, but for developers, this was not a step forward:
it was several steps - backward!
Developers found themselves having less and less control on the sites they were developing. Option panels or other simplistic configurations to arrive at a "cookie-cutter" type of website was stifling WordPress developers who typically want to be able to do whatever they need to do - rather than just tweak a few settings here and there.
Brian Gardner, Founder of StudioPress, recognized this problem and as a WP veteran, wanted to fix this.
Enter the Genesis Framework.
Suddenly developers had something which they could fiddle around with to their heart's content.
You'll find that plenty of WP influencers, who have a development background will favor this framework. It gives them the flexibility and control they need, rather than tying them into what the vendor thought was best.
Such influencers as Chris Pearson, Darren Rowse (of CopyBlogger fame), Syed Balkhi of WPBeginner and even Matt Mullenweg himself have all given Genesis their seal of approval...so this framework surely has something going on.
2. Features of Genesis
The Genesis Framework provides a secure and SEO-optimized base for those who design and develop websites.
It also has such features as
- multiple layouts,
- custom body post classes for each post,
- numeric navigation
which are essential for people like us, who want to be able to fully control what their theme is doing.
Not only does the framework give you full control, it also has a bunch of child themes which can be used as a starting point. This is great, because it is literally, the best of both worlds - full control, but with a basis on which to start developing.
As at the time of writing, if you purchase the PRO Plus package, you get access to all 63 child themes which are provided through StudioPress. It's also a Lifetime membership, which means that you get access to all new products which will be released in the future. As a bonus, you also got a number of other products from 3rd-party developers - a great deal, if you're in the business of web design or development using WordPress.
But we'll speak about all of that later.
Let's have a look at the following image.
It is a great graphic showing a summary of the features of and why it's a great foundation for any website. If you are actually able to make this product part of your web design process, you've built your business on an excellent foundation.
But let's dig deeper into the actual feature set of the Genesis framework.
3. Optimized for SEO
The Genesis framework has been highly optimized for SEO (search engine optimization), with clean, optimized, error-free code and an intelligent architecture which is able to send the right signals to search engines.
The framework also supports Schema.org microdata, which is used to give more "meaning" to your site's pages such that crawlers can understand the intent behind each page better. This, in turn, helps to boost your search engine rankings. Using the expertise of Greg Boser, an SEO pioneer, the output of the theme framework has been designed for rankings.
Besides that, the code generated by the theme is also fast and efficient, resulting in the pages loading really fast - which is another important ranking factor for major search engines.
It's not a coincidence, therefore, that many companies who focus a lot of effort on SEO are using the Genesis framework to power their website.
As we mentioned above, the influential site WPBeginner, uses this product, because organic rankings are a huge part of their success. They get literally millions of organic visitors - and hence, a theme which is SEO-optimized is critical to them.
4. Theme updates don't break your design
One of the biggest headaches any website owner will have experienced at least once in their life is the following:
A brand new update for a theme comes out, probably fixing a bug, addressing a security vulnerability or maybe even making performance optimizations - and of course, you rush to update (because we all know it's critically important to keep you assets updated if you want to keep it safe, don't we?).
Then you visit the site, and suddenly all your customizations are dead - gone, overwritten by the update.
Even though most of us should know better, we end up making the same mistake, of doing our customizations directly on the theme, rather than creating a child theme.
You'll have no fear of doing this if you use the Genesis framework - by default, all customizations are made in child themes, rather than on the framework itself. This way, you'll never run the risk of performing an update and breaking your customizations or design.
This is an excellent way of keeping your site safe from updates.
5. Security first framework
One thing that WP has always suffered from is security. Even though the core code focuses on security hardening, there are a lot of problems which are beyond the control of the WP core team, but can still severely affect websites.
The thing is this, with popularity, you'll find that everybody (and their dog) will jump on the bandwagon. And that means that plugins and themes will be developed by all sort of people (some with great skills, whilst others with dubious credentials to have such a responsibility).
Some themes, such as Genesis and the ever popular Divi (see some great examples of this theme here) will be great, with excellent security. Some, however, will be ticking time bombs, written with such an inferior quality of development, that it's only a matter of time before hackers find backdoors into your site.
Even themes on popular marketplaces can suffer from this.
So how do you keep your site safe?
Well, install the Genesis framework. The product from StudioPress, a major, reputable vendor in the industry, makes security a top priority on their products. True to this, they work with Mark Jaquith, a core developer of WordPress and a security expert, who reviews the code to make sure that it strictly follows the best security practices.
This gives clients of the product, complete peace of mind when it comes to security.
Speaking about security, it's always a great investment to opt for a security plugin such as iThemes which we have reviewed here.
5. Customize your site easily
Let's take a look at the Genesis framework from the point where it matters the most - ease of customization!
Because isn't that the reason why we're opting for a framework? Let's have a look at what it offers in this regard.
A lot of the strength of WordPress and any theme comes from the Widgets it supports.
But what exactly is a widget?
A widget is like a full-blown "feature" which can be added to an area of your site. So for example, most sites will have specific widgets which they place in the sidebars, such as Most Popular Posts, Most Commented Posts, ads or Contact Us links, social media, lead generation, or whatever else you might think of creating.
The framework fully supports these widgets, and as a user of this framework, you'll find plenty of options to add to your theme, both developed by StudioPress such as these, and others from other 3rd party developers such as these.
Both as a web designer and as a client, you might find the need to quickly perform changes to the colors associated with a theme. Maybe you have a new client who has specific brand colors, or maybe the client has rebranded or would like to otherwise change the color scheme associated with their theme.
The Theme Options panel has a number of quick customizations which allow you to perform simple changes, without having to touch a single line of code or perform other complex changes.
Besides theme colors, there are plenty of layout options and other site-wide changes you can perform quickly.
An often overlooked function is the comments available with a website. Creating a way to have excellent engagement with the comments of a website, can not only increase traffic by having users participating in conversations, but also has SEO benefits.
Google loves sites which have plenty of engagements in the comments of a blog.
Whether you plan to put external ads on your site, or whether you're looking to pitch your own services and products, attracting attention using ads and banners is a necessary part of any website these days.
With Genesis or themes powered by this framework, one can simply slot in their ads into the placeholders such as text widgets, already available, making the whole process a breeze.
Custom Widgets and Layouts
A few paragraphs we mentioned that the framework plays very nicely with widgets. But, widgets are actually an integral part of the Genesis framework, in fact, the following are a few custom widgets which are specifically developed for it:
User Profile - this is a widget which not only displays the Gravatar and bio of the user but links to an About page, so you can share more details about your authors, building further trust in your website and the authors writing on it.
Featured Posts and Pages - this is a great one! Each website or company who has done content marketing for a significant amount of time, will have a number of killer articles which will leave a mark on visitors. To create an impact, we typically create a page or area of the site, which contains a number of Featured posts, which puts the spotlights on these specific articles.
This functionality is built-in natively into the Genesis theme framework.
Flexible Layout Options - another great feature is the possibility to switch layouts on different pages of the site. So for example, for your homepage, you may choose to use a single column layout, whilst for the blog page, you might opt for a main column with a sidebar. For your landing pages for products or services, you could even choose a different layout, maybe a way which weaves in galleries or videos which may help convert your customers.
Essentially, it's up to you to tweak your posts and pages using various layouts as necessary for your site.
The following layouts are available by default:
As you can see there are plenty of options to meet your needs using the layouts above. Of course, should you require, you can always customize and create your own additional layouts.
6. Community Support
One of the main reasons why we like to opt for working with products from popular vendors and have a great reputation is the following:
When you get stuck, there are plenty of reliable community members and developers who will be ready to help you out, because they already have expertise in the particular area.
This is very much the case with the Genesis framework. As a product which has been around, and has grown in popularity, it also has a huge community which is able to support it.
Even the StudioPress website is able to list a number of different developers who actually specialize specifically in using and developing websites using Genesis.
For this reason, you can rest assured, that should you one day get stuck, there will be plenty of help out there to help you sort out any issues you might be having.
This is, of course, apart from the support which comes with the product itself.
So we've discussed all of the benefits of working with this WordPress plugin, but we haven't mentioned the price yet.
The Genesis framework comes with a price which is suited for different types of people, with a number of options:
- Genesis framework only this option is typically for those web designers and developers who are already familiar with the framework and are planning to develop a theme for one of their clients using the framework. With this option, you won't have access to any of the pre-built themes from StudioPress. This option is available for the price of $59 - a one-time fee with usage for unlimited websites and unlimited updates.
- With a Child theme - this option is for those who want to use one of the existing themes from StudioPress which has been created using the framework. This option is typically suited for those who would like to short-cut the development process of a theme from scratch and design their website on a theme which been built already. This option is available for the starting price of $99.95 up to $129.95 and comes with all the benefits of the framework, plus one child theme.
- Pro-Plus All-Theme Package - this option is the one which makes the most sense for web designers, developers and agencies who develop websites as part of their own services. This comes will all current Genesis framework child themes (more than 40) together with access to ANY additional themes which will be released in the future, of course, besides the actual plugin itself. If you had to quantify this value, it would be more than $1200 worth of themes. This option is available for the price of $499.95 and is clearly the one which offers the most value.
Best Genesis Framework Child Themes
Now that we've reviewed the actual product, we're going to have a look at a number of Genesis framework themes, developed both by StudioPress and by 3rd party vendors which are available for download as of now.
Officially there are more than 63 child themes available from StudioPress, we will start by selecting a few of our favourites.
1. Niche Pro
This first theme is one which is focused mostly on blogs or websites which want to focus on the content which they want to push. It is described as a theme for "bloggers who want to go pro" and you can see that the design and look and feel is clearly focused around a persona.
The theme is minimalistic in nature, make plenty of use of white-space, giving absolute priority to imagery to push the content forward. This is why it is optimal for bloggers or pro blogging users.
2. Business Pro
Another, most popular use-case for a website is one which is designed for putting a business online, and as the name indicates, this theme is a perfect choice for that.
The theme starts by focusing the header on the nature of the business, using such functionality as header images, videos and media to make an impact as soon as you hit the site.
It's an excellent choice both for creative businesses and other corporations who would like a modern look and feel to their site. Business Pro also is fully WooCommerce ready.
3. Foodie Pro
Another very common reason for creating a website is for those who run a recipe blog.
And that's why this Genesis child theme is all about - enabling those users who need to create a website catering for foodies.
As one would expect, besides the actual focus on the blog, images are once again key to this theme, such that visitors can be enticed to the actual blog, through pictures of mouth-watering dishes. Of course, those who run another kind of website which makes extensive use of imagery will find they will be very well served with this template.
4. Agency Pro
Another niche which tends to stand out when looking for WordPress themes is the agency and/or creative focused product. This is quite a large segment of the market, because, as an agency, your site needs to stand out - it needs to be a showcase that you can deliver the kind of results your client will be looking for.
Agency Pro is such a product, a Genesis framework child theme designed for agencies.
Focused on a blend of showcasing your portfolio, your articles, and CTAs to get your client to contact you, this is the right to theme to take your agency forward.
Pat Flynn, one of the biggest names online when it comes to creating a passive income which works, has obviously figured out a web design formula which works for content-focused sites.
So it's no surprise that one of the Genesis child themes we're going to nominate as one of the best in the biz is the one supported and made popular by this major influencer.
Weaving essential elements with a striking design and strategically embedded content areas, this is one of those themes which works its magic just by being present on your site.
Have a look at the online demo below.
Academy Pro is a Genesis Framework theme which is primed towards those who are looking to build online courses, membership sites, educational marketers or similar concepts.
Focused on lead-generation through email opt-in mechanisms, Academy Pro child theme is focused towards helping you promote the benefits of learning from your business.
A few of the most prolific blogs these days are lifestyle blogs, whether these are focused around health, fashion, beauty, diet, travel or other lifestyle topics - and of course, as a lifestyle blogger, you need to be a cut above the rest to stand out.
That's why a premium theme such as Essence Pro is a must.
This is a clutter-free, minimalistic design, catering primarily to the health, wellness, and other lifestyle niches. It's focused on simplicity, to allow the blogger to focus on the essentials, via the content.
8. Ambiance Pro
Another niche which requires a premium product when it comes to showcasing their work is the photography industry.
Here, rather than the textual content, it's the stunning imagery which needs to do the selling and increase the trust. For this reason, Ambiance combines the best photography with a few words to create a strong selling message.
With large images, combined with a title, which can then narrate the story and context, this is an absolute winner.
9. Infinity Pro
This is one for the entrepreneurs or those who want to kick off an online shop, using WooCommerce or otherwise. This stylish and modern Genesis framework theme is an excellent way to introduce your presence online. The Infinity Pro child theme packs a punch when it comes to customizations, besides being absolutely flexible.
Of course, the theme is also WooCommerce ready, so just download and start your online shop right now.
Both as a web designer or as a website owner, opting for the Genesis framework or themes powered by this product is going to be always an excellent choice. Besides the actual features, you know that you're setting your new website on a solid-base which can grow with you. As users ourselves of this product, we find that the above reasons and themes are what have made this an essential part of our web design toolset.
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