Elementor vs Divi : Which One is Most Worth The Money? (2023)

elementor vs divi

Welcome to my unbiased Elementor vs Divi review for 2023.

I owe my agency’s success to these two page builders (and cold brew coffee), but they are for two COMPLETELY DIFFERENT types of customer. If you choose the wrong one, take shortcuts, or get the wrong plan you could:

  • Waste hundreds of dollars (and more importantly, many many hours)
  • Render your sites open to hacks
  • Seriously limit your ability to scale your business

But don’t worry, it’s actually really easy to choose the perfect page builder IF you know what to look for. I’ve got years of hands-on experience with both, so let me walk you step-by-step through everything in plain English with screenshots, gifs, and everything else!

Grab a coffee (or your preferred warm beverage), because you’re about to deep dive into:

  • Divi or Elementor? How to quickly evaluate your current situation and decide which is better.
  • How to decide based on budget, skill, and nour experience with both Elementor and Divi
  • The one key pricing difference that could save you thousands of dollars over the life of your business
  • The stupid mistake that almost cost me $100 AND the safety of all of my sites
  • A terrible experience we had with one of these products you need to know about

We've created an easy Table of Contents so that you can quickly jump to the most relevant section for you. Click to open the contents below:



Elementor vs Divi : “I Want to Know What’s Best for Me Now!”

In a hurry, and need to know which is better for your business before investing anything?

Let me just give it to you straight based on my almost 5 years of experience with both of these tools (since Elementor was actually released first in 2016). 

One group of businesses ABSOLUTELY needs Elementor and another 100% needs Divi.

If you don’t make the right choice you will pay. If not now, then a year from now when you’re too frustrated to work the way you want. And all that productivity and efficiency every entrepreneur dreams of is impossible.

Much more on that later on, but here’s the short version for you:

Get Divi IF…

  • You’re an agency: Divi’s pricing makes it a no-brainer for ambitious agencies. Lifetime access sans restrictions costs ONLY $249. That’s $249 for every feature on infinite websites. If you have hundreds of pages, that’s like spending $1 or LESS per page for the world’s most trusted page builder. 
  • You need the best support in the business.
  • You’ve got design experience: Divi is fine for beginners too, but it’s even better for experienced builders. The learning curve is steeper than Elementor, but when you know what you’re doing, the power is so much greater.
  • You need a premium theme to work with: Divi is a premium WordPress theme as well as a page builder, so when you buy one you get both.

Get Elementor IF…

  • You need the easiest page builder: Elementor empowers anyone to build a beautiful landing page without any coding knowledge starting from $0!
  • You are a solopreneur with 1 website
  • You’re on a budget and need a FREE version
  • You’re a designer who needs complex elements
  • You feel the need FOR SPEED. Elementor is so fast that it feels like the page loads BEFORE I click Enter
  • You already have a theme to work with: Elementor is a page builder (not a theme) and needs to be supplemented by a WordPress theme. 


Divi vs Elementor really comes down to 1 thing: Pricing. Click here to skip to the pricing table 

Elementor vs Divi

Elementor and Divi both have advanced page building features. Elementor is free but Elementor PRO starts from $59/year for 1 site. Divi has no free version and costs $89/year (or $249 lifetime)  and can be used on an unlimited number of sites,. The Divi Builder is user-friendly but Elementor is faster to work with.


  elementor vs divi divi vs elementor
Winner 🏆  
Overall  4.9/5  4.5/5
Ease of Use  5/5  4.5/5
Support  4.5/5  4.5/5
Stability and Reliability  5/5  4/5
Extensibility  5/5  4.5/5
Value  4.5/5  5/5
Price Starts from $59/year Starts from $89 (one-time)
Free Version Yes No - but has a 30-day money-back guarantee
Real-time editor Yes Yes
Inline editing Yes Yes
Frontend / Backend Both Both
Drag and Drop Yes Yes
3rd party elements supported Yes Yes
Frontend / Backend Both Both
Import / Export Yes Yes
Target Audience Developer / Designer / User / Agency Designer / User / Agency
Elements supported 90+  46
WordPress Widgets support Yes Complicated
Clean Code Yes No
Pre-made templates / layouts 300+ 150+
Cool Feature Dynamic content A/B testing
Performance  4.5/5  4/5
 What we liked  A very powerful solution for creating any type of design  Clean user interface
   Superior layout management options  Content remains intact even after deactivating the plugin
   Attractive pricing with access  Unique editor mode for clients
   Most popular page builder for a reason  Allows you to use WordPress widgets in the layouts
 What we didn't like  Elementor requires you to acquire a WordPress theme  Some code remains after removing the plugin
Website Visit site 
Visit site (10% OFF)


Now that you have a quick overview of each plugin, let’s take a deep dive into them. We've researched plenty of aspects, so feel free to scroll and jump to the sections that interest you.

Let’s get started with this ultimate showdown of page builders: Elementor vs Divi!

(PLEASE READ THIS): Why Choosing the Wrong Page Builder Could Cost You Everything!

I have to share this story…

Not because I want to complain (well, maybe just a little…) but because every developer, designer, business, and agency needs to know just how important this decision is.

Once upon a time, in a bygone era of web development (about 8 years ago?), everyone was done using the premium WordPress themes of the day. 

Beautiful pages were possible for sure, but they required a NIGHTMARISH jumble of shortcodes. You can’t understand the horror unless you survived those times. I’m only slightly exaggerating…


There was no way to build something without knowing WordPress inside out.

Web designers were a specific breed of developers who could combine code with proper design.

Man, life was … different. 

Then one day a prominent WordPress vendor (WPMUDEV) started pushing this amazing new drag and drop page builder: Upfront.

“It’s amazing. It’s going to save WordPress from SquareSpace and Wix!”, they said. 

At that time, most of us were still resisting page builders. Including myself.

But this one seemed...better.

To be fair, it was pretty awesome. The drag-and-drop builder was like butter. And it had some tantalizing features:

  • Amazing elements ready to work with
  • Easy-to-edit “regions”
  • One-click text editing
  • Templates to reuse and reduce repetitive work
  • Creating pages was fast and easy! Nowhere near what we used to have to go through before...

Upfront was going to change everything.

So one-by-one, everyone started to jump on the train. Agency-by-agency, we fell in line.

People were so excited that they built their entire roadmap on Upfront. They even hired and trained staff to use it. Some multisite agencies had hundreds of pages using Upfront.

I didn’t build my entire business around Upfront (I never put all my eggs in one basket), but let’s just say I had quite a bit of skin in the game too...

And then one day, it all came CRASHING DOWN.

saying goodbye to upfront

One day, WPMUDEV just decided to discontinue everything.

No warning.

Not a single word.

Upfront was discontinued, and every page ever built on it was rendered obsolete.

All that work, all that time and money, all the staff trained to use it, all the roadmaps built with it: USELESS.

Read this review from an agency owner that had worked with Upfront:

I spent most of last year rebuilding my entire website agency (our marketing site and clients sites) with and around Upfront. To just see that it is now out of the plans for development, with no warnings, after putting trust into it, hiring and educating staff to use it is just not cool.”

Many businesses were hit hard...it was not pleasant. 

Moral of the story?

Choosing the right page builder is critical to your business. That means it’s vital that you choose one with a proven track record and a trustworthy brand.

If not, you could be the next entrepreneur leaving a review describing how using Upfront nearly cost them everything.

But, I digress. Back to the review…

What are Page Builders?

Not interested in this intro or are in a hurry? Click here to skip to the next part of the article

We'll start our Elementor vs Divi Builder article with a bit of an intro of what a page builder does.

Page builders are tools that enable you to design and build professional-looking web pages from scratch even with 0 coding experience. 

Instead of spending months learning to custom code a page, all the hard work has already been done for you and packaged into little “elements”. You just “drag-and-drop” them onto the page wherever you want and VOILA, you’ve got a beautifully designed page...and nobody knows your secret. 

For example, if you want to add a text box or image, you just grab that “element” from the sidebar, drag it onto the page, and place it where you want it to go. Sounds a lot better than going into the backend and coding it all yourself, right?

Most even have pre-made templates proven to boost visitor conversions, so you don’t even have to actually do any “heavy lifting”.

You just click the “element” you want to add to your page (For example, image, text box, or new section), drag wherever you want, and drop it into place 

It's like building a website using Lego pieces.

creating pages with page builders

What is Divi?

Divi WordPress theme and page builder  

Divi is the most popular WordPress theme with more than 880,000 sales, and the ultimate WordPress Page Builder. If this were sports, they’d be the Man U, New York Yankees, and New England Patriots: More than a team, an institution.

elementor vs divi users

In fact, it’s even more than a page builder - it’s a WordPress website building mega factory that enables freelancers, agencies, and site owners to build beautiful sites, optimize them for conversions (Split testing), and grow using social media.

Divi’s massive popularity is mainly due to its:

  • Unlimited Use: Divi is one of the only themes that gives you unlimited use of all features on all sites. No pricing gimmicks. No confusing tiers. No nothing. Just unlimited use with no questions asked.
  • Simple pricing: $249 for lifetime access ON ALL YOUR SITES.
  • Unrivaled Support and Community: Divi is a way of life for some people. It’s got a thriving Facebook community and the best support in the business, so you’ll always be innovating, getting helpful feedback, and improving your Divi game.

We've worked with this product for a long time, in fact, we've already written a complete Divi 3.0 theme review here. Their Divi builder is a plugin that is built-in and bundled with the theme, though it can be purchased and used separately with other themes, should you want to. Check out some website examples built with Divi here.

Click here to visit the Divi website and learn more about it now 

What is Elementor?

elementor page builder  

Elementor and Elementor Pro (and their whole array of new products) is a market disruptor that’s skyrocketing in popularity. It’s one of the most popular builders for solopreneurs and businesses with only 1 site.

It’s the new kid on the block, ready to challenge the king and force him to abdicate.

It’s lightning-fast, offers unrivaled design, and is so easy a caveman could do it. And it lets you get started 100% with the FREE version. 

It gives you pretty much everything that Divi does, it’s just faster and easier to use. And it’s way more affordable for a single site.

These two products are favored by most WordPress users and experts because they have a number of benefits:

  • they are easy to use,
  • they have the best performance and stability, and
  • they are backed by a team of expert WordPress developers or by a well-known company.

A staggering 11,000,000 - that’s MILLION - people are using Elementor as you read this 

We've dug deeply specifically into Elementor Pro - you'll find our review here

Click here to visit Elementor website and get started for free

Wait, you say both Divi and Elementor are awesome. So how can I choose?

Good question.

They’re both very similar, but like I said before - pricing and slight differences in functionality make them perfect for different segments of the market.

Let’s compare them side-by-side to get a better idea. 

We’re going to take these two top page builders in the market today, Elementor vs Divi Builder, and dig deep into all of their capabilities and compare them head-to-head.

We’re going to take an in-depth look at their UI, feature set, pricing, and much more.

By the end of this Elementor vs Divi article, you will have all the knowledge you need to make an educated judgement of which one suits your own needs. 

You'll know how they work, what they look like, what comes with the bundle, which one of these two popular page builders makes most sense for you, and anything else you need to know.

This will help you make an informed decision on which one to pick, or if you should consider other page builders instead.

In the next section, we’re going to compare Divi vs Elementor’s user interface - i.e. how easy it is to build websites using both of these page builders.

Need web hosting for your next project?

Given that you're looking to learn about page builders, it would be fair to say that you would also be interested in web hosting for your project. Did you know that SiteGround is recommended by Divi and Elementor also works well on SiteGround?

But not's the only thing you want from a website hosting service. You want your website to be fast, reliable, and at a price that makes sense. That's why CollectiveRay recommends SiteGround. We host many of our own projects with SiteGround and have been doing so for more than 5 years now, and we're not planning to change this any time soon.

It's a great mix of flexibility, power and price that you won't find often.

Click here to see SiteGround offers in February 2023

Elementor vs Divi: Ease of Use

The user interface and its ease of use are one of the most important parts of a page builder plugin. This is where you will spend the majority of your time working. 

In our first part of our Elementor vs Divi builder comparison, we’re going to walk through their UIs and the available settings that we can configure.

Both of these page builders have put in lots of effort into making sure they are dead-easy to use.

Let’s start with the Divi Builder.

Learn more about the Divi Builder by Elegant Themes

Divi Builder User Interface

Before we begin, let's what the vendor has to say about using the plugin in this short video, particularly with the newly revamped interface:

With the Divi builder plugin installed, when you create a new page, you will be greeted with a UI that will ask you if you want to “Use Divi Builder” or “Use Default Editor”.

new page

Clicking on the Use Divi Builder option will open up a screen that asks you to choose between “build from scratch”, “choose a premade layout” or “clone existing page”.

choose layout


  • Build From Scratch - you will start with a blank page.
  • Choose a Premade Layout - will let you choose from a selection of pre-made templates. We'll speak about this in more detail later on.
  • Clone Existing Page - pretty self-explanatory, basically copies an existing page to the page you are currently working on.

We’re going to choose the “build from scratch” option since the other two choices are pretty much the same, only with content already added. This will allow us to focus more on how the Divi builder interface works and what it looks like when using it to design pages and sites.

Adding Elements in Divi Builder

Clicking on the “build from scratch option” will fire up the Divi builder and the first thing that will show up is a dialog box asking you to insert a new row.

Dialog boxes with options that you can configure open up, depending on the module and content you're adding. We’ll cover more about modules (which we are going to mainly refer to as elements) later on in the article.

new row

The Menu

The Divi builder user interface is minimalistic.

Minimalism has always been one of the design features of Elegant Themes and the page builder keeps this design concept going.

As you can see from the gif above, there’s no sidebar or menu bar at all. Instead, all you have is a floating circle with three white dots inside it.

The floating circle with three white dots is what acts as your menu. Clicking on these dots in the initial Divi build page will give you access to various options and useful tools.

floating menu

You can move this menu around by clicking and dragging it. You can drop it into one of the eight pre-defined positions on the corner of the screen.

Let’s take a deeper look at the content of this floating menu. When using Divi, starting from the left-hand side, we have

  • Divi builder settings,
  • wireframe view,
  • zoom tool,
  • desktop view,
  • tablet view,
  • load from library options,
  • save to library option,
  • clear layout,
  • page settings,
  • editing history,
  • portability,
  • the search and help button,
  • and the save draft and publish buttons.

floating menu 2

How about a deeper look at each of them?

Builder Settings - this will bring up a dialog box with different options that allow you to customize which icons appear on the Divi builder toolbar, change the default view mode (mobile, desktop or tablet), enable or disable UI animations, etc.

Wireframe view - clicking on this item toggles wireframe view on or off. You can use the wireframe view to have a structural view of your page.

wireframe view

Zoom tool - allows you to zoom the page in and out.

Desktop, Tablet, and Mobile view - allows you to preview how your page looks like on different devices and screen resolution.

responsive view

Load from library - allows you to insert or use a premade template from the template library to the page.

Save to library - allows you to save the current page to the template library.

Clear layout - deletes everything on the page.

Page settings - lets you access the page’s settings like the title, excerpt, featured image, etc.

Editing history - you can view from here what changes were made in the current editing session. Clicking on an item allows you to go back in time, undoing all edits you’ve made and reverting the page’s state. 

editing history

Portability - import or export your current layout.

Search and Help buttons - these buttons allow you to access Divi builder’s documentation; the search button lets you search for a specific action, menu item or element.

Save Draft and Publish buttons - pretty self-explanatory.

Element Specific Menu

When using Divi builder, if you hover over an element, another set of menus is displayed. These menus allow you to configure a specific element’s settings, such as its content, its layout or adding a custom CSS to it.

element specific menu

Divi Builder in Action

Below is a gif of editing a page with the Divi builder. You can use the page builder to drag elements around to reposition them, or you can double click on a text to perform inline editing, etc.

divi ui demo

And that’s pretty much it for the basics of Divi builder user interface.

The Divi Builder’s UI is minimalistic - clean and simple but has all you need to get things done.

It doesn't overwhelm you at all, keeps you focused on your designs. It presents a fullscreen experience. However, this means that adding new elements may sometimes require a lot of clicking.

What’s unique about its UI is the ability to switch to wireframe view and front-end view seamlessly.

This is useful, especially for large pages since you will be able to move elements around more easily. Also, in the front-end view of the Divi builder, moving elements around especially if the page is already full of content tends to be a bit laggy.

Switching to the wireframe view eliminates the lag.

Finally, using the wireframe view it is much easier to access element-specific menus because they are always visible.

As you can see, in terms of ease of use, Elegant Themes have worked to make the Divi builder simple, but powerful at the same time.

Now that we’re done with the Divi Builder, let’s take a look at the Elementor interface. Our next section of the Elementor vs Divi builder comparison will focus on the Elementor UI,

Elementor’s User Interface

The Elementor interface is very different from most other page builders. If the Divi builder focuses on minimalism, Elementor focuses on accessibility, but the user experience is great with this page builder too.

We'll use this section of our Elementor vs Divi builder comparison to focus on the differences between the two.

Elementor uses the concept of building blocks, which are used to build each page in several "sections". Have a look at the following 1-minute video which explains exactly how this works:

Creating a new page with the Elementor interface will bring you to WordPress’s default editor. To start editing the page, you have to click on the “Edit with Elementor” button located on the upper part of the screen, to bring up the Elementor builder.

Download a copy of the plugin

create new page

Clicking the button will open up Elementor’s UI which is composed of two parts: the fixed sidebar and the page preview.

elementor ui

You can hide the fixed sidebar by pressing the small icon shown in the gif below:

hide sidebar

Hiding the sidebar allows you to have a full-screen preview of your page. Keep in mind that you can’t edit anything while the sidebar is hidden.

Adding Elements in Elementor

To add an element to the page, simply drag and drop one from the sidebar to the page, the Elementor interface is very intuitive here.

drag and drop

In Elementor, upon dragging and dropping an element, the sidebar will change to display options that are specific to the element that was just added.

The red plus button and the folder icon in the page preview allows you to add a new section or load a template from your library.

After dragging and dropping an element to the page or after selecting an item on the page, you'll notice that the side is now displaying options for the selected element instead.

To go back to the element selector panel, you can click the square tiles icon on the upper right corner of the sidebar menu.

side bar navigation

Click that icon and you’ll be able to go back to the element selection panel. You can now drag and drop another element from here to the page.


The fixed sidebar is divided into three parts.

  1. The upper menu,
  2. the body, and
  3. the lower menu.

The upper menu contains general settings, the body shows info about the currently selected element and the lower menu shows additional settings that you can configure. 

Upper Menu

The upper sidebar menu of the Elementor page builder is on the upper left corner of the sidebar. Here, you can configure default styles and fonts settings, color picker, etc.

upper sidebar menu

There are other various items accessible in this menu aside from styling options.

There’s a search function, a link to Elementor’s settings page and more. You can also find the blue exit to dashboard button, which takes you back to the WordPress Dashboard.

Bottom Menu

At the bottom of the fixed sidebar, you can see additional menu items.

bottom sidebar menu

From left to right, we have the settings, navigator, history, responsive mode, preview changes and the publish button.

The publish button has its sub-menu that you can access by clicking the small upward arrow beside it. Clicking it brings two additional saving options: the save draft and save as template options.

additional menu

Let’s go through each of them quickly.

Settings - the gear icon located at the leftmost of the bottom menu. It contains settings for the page you’re currently working on.

Here, you can edit your page’s title, add a featured image, change its publish status (draft, scheduled, published), change its default layout, etc. You can also notice the presence of two additional tabs: the style and advanced tabs.

sidebar settings panel

In the style tab, you can configure the page’s body style settings. You can define a background color or image and you can also change the padding.

And in the advanced tab, you can add your custom CSS.

Navigator - allows us to see a hierarchical view of the elements on the page. This is comparable to the Divi builder's wireframe mode. The navigator, however, is only a floating menu representing your page’s element hierarchy. You can rearrange elements using the navigator too, although it's functionality is not as good as the wireframe mode we've seen above in the Divi builder.

The main purpose of the navigator is, as the name implies, to help you navigate around your page in a much easier way. This is very handy especially if you have a complex page with tons of elements in it.


History - where you can see your editing history. It allows you to revert to a previous version of your edits. Keep in mind, however, only edits of the current session are saved.

There is one thing that separates Elementor’s history feature from the Divi builder, and it’s a big one, making the history feature many times better.

As you can see from the image above, there is another tab labeled “revisions” in the history panel. These revisions are kept even after exiting the page builder’s UI or even after you close your browser.

Every time you hit the “update” button, a new revision is saved.


Furthermore, the plugin also makes auto-saves preventing you from losing your work due to problems like browser crashes.

This allows you to go back to a previous revision easily even if you close the editor, log out from WordPress or shut down your computer. This feature alone makes Elementor a clear winner against the Divi builder in terms of revision history.

Responsive mode - allows you to preview how your page will look like in different devices and screen resolutions.

responsive preview

Preview changes - will open up a new tab allowing you to have a live preview your page.

Element Specific Menu

Clicking on an element in the preview page will bring up an element-specific menu with its unique options that you can configure.

element specific menu 2

Elementor in Action

Like we did with ElegantThemes' product, in the next part of our Divi vs Elementor comparison we’ll show Elementor in action so you can understand the difference between these two page builders.

Using animated gifs, you can see the product's in action as part of our Elementor vs Divi review.

Below, you can see how we can drag and drop elements around to reposition them, how you can edit text seamlessly, how you can add new elements, etc.

elementor ui demo

As we can see, the Elementor builder focuses on accessibility and user-friendliness.

Unlike Divi which might take some time to get used to, Elementor makes its users feel right at home. Adding new items is dead-simple since you just have to drag and drop the element you need from the sidebar to the preview area.

When comparing Divi vs Elementor, we see that they have a different focus. The first focuses on simplicity and cleanliness, the latter on availability and accessibility.

So who wins when it comes to Elementor vs Divi - which visual builder is easier to use?

We don't believe there is a winner in terms of ease of use. Both Elementor and Divi page builders have an interface that helps you get the job done.

It's just a matter of style and preference. 

Elementor vs Divi UI Winner: Tie

Learn more on the plugin's website

Now that we’ve finished exploring both plugin’s user interfaces, it’s time to take a look at the page builders' available elements or widgets and modules as per their lingo.

The actual "elements" or "modules" are highlighted in the next part of our Elementor vs Divi comparison.


The elements are what you’ll be using to build your page. In terms of Divi vs Elementor, the use of terminology is slightly different, but in general, the concepts are fairly similar.

The Divi builder calls its elements the section, the rows and columns, and the modules. Like Divi, Elementor works with three fundamental building blocks, but on the other hand, it calls its elements the section, the column, and the widgets.

Elements are used to define a page's structure. While the names might be different in Elementor vs Divi builder, the concepts are the same.

Let’s take a deeper look starting with the Divi builder.

Divi Builder’s Elements: Section, Rows, and Modules

Divi builder's elements are divided into three main categories: the section, which acts as a container, the rows, which acts as a divider, and the modules, which are the actual content.

The image below shows you an empty page. This page has three sections. 

The second section has a row inside it, which is highlighted in green. The row is divided into three columns. The columns are empty.

Finally, the bottom section also has a row inside it, although it is not highlighted. The row is also divided into three columns, similar to the one in the second section. The middle column of the bottom row contains a module, which, in this case, is a button module.


the elements

To add sections, rows, or modules, you click on the plus buttons.

The blue, purple or orange plus button will add a section (the section highlight color changes depending on the type of section: blue for regular, purple for full width and orange for specialty), the green plus button will add a row and the black plus button will add a module.


In the Divi builder, the section acts as a container for rows and modules.

You can use sections to divide your page into different parts. For example, you can have three sections on a page; the first is an about section, the second is a contact section and the third is a business location section.

Sections are 'independent' of each other. If you apply a blue background color in the first section, the other two sections will not be affected.

Adding Sections - Clicking on the blue (or orange or purple) plus button on the page will let you add a new section. Clicking on the specified button, you will get a dialog box asking you to select from three different types of sections: regular, specialty and full width.

new section

Regular sections allow you to add rows with columns arranged side by side. Specialty sections will let you add a more complex row and column arrangement. Full-width sections let you add special full-width items like portfolio, post slider, post title, etc.

There’s also the option to add a section from your library. If you’ve previously saved a section, you can now find it here and be able to add it to the page.

Let’s now take a look at the Divi builder section settings.

Putting your mouse over an element will highlight it and will display an action bar on the upper right corner of the highlighted area. Check out the following animation of using the section settings of the Divi builder. 

section settings

These settings allow you to configure the specific element. For section elements, you have the following:

  • Move section
  • Section settings
  • Duplicate section
  • Save section to library
  • Delete section
  • Additional section settings
    • Save to library
    • Split test
    • Disable
    • Lock
    • Copy section
    • Copy section style
    • Reset section style
    • View modified style
    • Extend section style

Most of these options are self-explanatory, but what’s interesting here is the split test option.

This is an A/B testing feature that allows you to conduct split tests on any kind of Divi builder elements, from rows, sections, columns, and modules.

When it comes to Divi vs Elementor in terms of A/B testing, Divi theme comes out on top. The only way to do split testing with Elementor is by using a third-party plugin or service such as Google Optimize.

Clicking on the gear icon (section settings) will show a dialog box with additional configuration options for the highlighted section.

section settings dialog

The section setting dialog box contains three tabs: Content, Design, and Advanced. The content tab contains items related to the content of the selected element while the design and advanced tab contain styling options.


As with most other page builders, the rows are elements that reside within a section. When adding a row, you must select a row variation. Row variations differ in how many columns it has by default and how large each column is.

Rows use the responsive 12-column grid

row selection

If you want a more complex column structure, you’ll want to use a specialty section.

special sections

Specialty section’s row variations have a more complex column layout structure, as you can see from the image above.

Row Settings - Just like sections, a row has an action bar when you mouseover it allowing you to access certain menu items. It pretty much has the same things as found in sections, aside from the change column structure option that is exclusive to row elements.


change column structure


The modules in the Divi builder are what you’ll be using to add visible content to your page. The modules are website elements such as text, images, paragraphs, videos, contact forms, maps, etc.

Clicking on the black plus button will launch a module selector dialog box. Upon choosing a module, another dialog box will show up displaying settings that are tailored to the specific module you selected.

For example, if you select the text module, a placeholder text will appear in the area you selected.

Using the dialog box you can edit the text itself and add styles, add custom CSS, etc.

text module

Every module has the same dialog box that allows you to access settings and customization options, just like the one above.

To open a module’s setting, hover your mouse over the module until the action bar appears and then click on the gear/settings icon.

module settings

The settings dialog box has three tabs: Content, Design, and Advanced.

  • The content tab contains configuration settings for the module. This varies per module.
  • The design tab contains design options allowing you to change the content alignment, spacing, typography, etc.
  • The advanced tab allows you to access options such as advanced CSS configuration, transitions, etc.



As we've seen above, accessing elements, especially module elements, is a little quirky since you have to click multiple times just to get them.

On the other hand, perhaps one of the best things about the Divi builder's elements is the special rows. These allow you to build a complex layout and positioning with relative ease.

Now that we’ve seen the Divi Builder's elements, let’s take a look at Elementor’s elements next in our Elementor vs Divi builder showdown.

Elementor’s Elements: Section, Columns and Widgets

Like Divi, Elementor has three different element categories: the section, which acts as a container, the columns which divide the section, and the widgets which are the actual content.

In the image below, you can see an empty page divided into three sections.

The top section is empty. The second section contains three columns and the bottom section, also containing three columns with the middle column containing a button widget.

the elements 2

Adding elements on the page is as simple as dragging and dropping a widget from the sidebar to an empty area.

Unlike the Divi builder which requires you to create a section and a column first before being able to add an element, in Elementor, you can just drag, say, for example, a button widget from the sidebar to an empty area of your page and you're done.

It will automatically create a section with a single column holding your selected widget.

adding elements

If you are editing an element, the sidebar will change its content to display the appropriate settings for the said item.

As with the Divi builder, you can drag and drop elements to reposition them on the page. You can click on any text on the page to edit directly. You can also resize columns freely.

A right-click on any element in the page brings up a context menu, which varies slightly depending on what type of element is currently selected.


The section acts as a container for columns and widgets.

There are two kinds of sections in Elementor, the normal section, and the inner section.

The inner section can only exist within a normal section. An inner section is somewhat similar to columns, but you can have multiple inner sections and multiple columns within them allowing you to create complex layouts.

adding new sections

Section Settings - Hovering on any element on the page will highlight the section in which they belong to. The highlighted section has a small menu on its top.

This small menu has three items: the add new section (plus button), the edit section (dotted area), and the delete section (x button).

section menu

The add new section will add a new empty section on top of the highlighted ones.

The edit section will bring up section settings on the sidebar. You can also access this via right-clicking on an empty part of the section.

In the section settings, there are three tabs: layout, style and advanced. You can configure the layout and structure options in the layout tab.

In the style tab, you can configure styling options and in the advanced tab, you can configure additional advanced styling and attribute options.

section style advanced tab


The columns divide sections vertically. The columns act as a container for the widgets, including the inner section widgets.

When adding a new section, you can choose how many columns it will hold.

new columns

Column Settings - Accessing column settings is done by hovering on a column and right-clicking on the now visible column icon. Different options will show up, allowing you to edit the column, duplicate the column, add a new column, etc.

column settings

Selecting the edit column will change the sidebar to display column related settings. Just like in section settings, it also has three tabs: layout, style and advanced.

column settings panel

The layout tab contains layout configuration options such as column width, alignment, etc.; while the style and advanced tabs are pretty much the same as what you can see from the section’s settings.


The next piece to the Elementor vs Divi differences when it comes to the actual elements are the widgets.

The widgets are the content or elements (hence Elementor) you can use on your pages.

These are common things like text, images, videos, galleries, buttons, etc. Adding a widget is as simple as dragging one from the sidebar to the page or by clicking the plus button to bring out the widget selection panel and then dragging and dropping.

Widget Settings - Selecting a widget will change the sidebar to display the configurable options for that particular item. In the gif below, you can see how each element displays different options.

widget settings

You can also access this panel by right-clicking on an element and selecting the edit [element name] item in the context menu.

Finally, every widget also has the style and advanced tabs that you can access from the sidebar panel.

The style tab changes according to the selected widget. For example, image widgets don’t have typography styling options, while text widgets don’t have dimension settings.

The advanced tab is the same as in the other elements.

Discover all elements available

Global Widgets

There is a special type of widget in Elementor: global widgets. You can save a widget as a global widget and use it anywhere on the page or the site. You can also edit them all at once in a single place.


Elementor does have a wider selection of elements compared to the Divi builder. However, since both of them support third-party widget plugins, it kind of evens out.

Elementor provides a faster way of adding elements to a page since you can just drag and drop them from the sidebar to the preview. The Divi builder, on the other hand, requires you to click several times before getting to the element you want to add.

Just like our previous section of the Elementor vs Divi comparison, this is very close, though Elementor might have a slight edge in this one.

Now, we’ve seen the UI and the elements of both WordPress plugins. It’s time to see and compare Elementor vs Divi page builders' styling options.

Styling in Elementor vs Divi

Both Divi and Elementor come with in-depth and advanced styling options that are suitable for both people who are programmers or experts in the field of web design and even those who are not.

However, the way Divi vs Elementor approach the styling is slightly different. Some things available in one are not available in the other.

In this section, we'll be going to take a deeper look at each of their respective styling options. Our Elementor vs Divi builder wouldn't be complete without a deep look into these functions in both page builders.

Divi Builder Styling Options

Double-clicking on an element in the Divi page builder, whether its a section, a row or a module, will bring up the settings panel. You can also access this panel by hovering over a certain element until an action bar appears and then clicking on the gear icon.

There are three tabs in the settings panel, the content, design, and advanced tabs.

The Divi builder’s styling options can be configured via the Design and Advanced tabs. The Design tab allows you to configure typography, box shadows, margins, animation, filters, etc. These are items that can be configured through sliders and input numbers.

They are very easy to use even for those who aren't coders.

styling options for divi

For advanced users or for those who want more control over the styling, use can be made of the advanced tab. Here one can add their custom CSS IDs and classes, custom CSS code, configure visibility, etc.

Responsive Styling

In the Divi Builder, you can define different style settings for different devices.

For example, you can define a text element’s font as Verdana and make it have a 20px size on desktop devices and you can define another setting for mobile which makes it have a Times New Roman font and a 10px size.

responsive styles

The Divi builder’s design options allow all types of users to customize their pages extensively to their needs.

Elementor Styling Options

Selecting an element in the Elementor page builder changes what’s displayed on the sidebar panel to reflect the available options for that particular element.

Like the Divi builder, all elements in Elementor have three tabs in their settings panel. The first tab contains either Content or Layout, then Style and Advanced on the second and third tabs respectively.

You can configure an element’s style through the Style and Advanced tabs.

The Style tab allows you to configure different styling options such as background colors, borders, typography, etc.

elementor styling potions

The Advanced tab contains advanced styling options such as margins, custom CSS code, motion effects, responsive settings, etc.

advanced styling options

Responsive Styling

You can have separate styling options for different devices in the Elementor builder, just like Divi.

responsive styling option elementor

Controlling Elementor’s Default Styling Options

By default, after installing Elementor, the page builder plugin will automatically apply its styling options to override your theme’s.

You can disable this by heading to Elementor > Settings from the WordPress dashboard and checking the disable default colors and disable default fonts.

Elementor will now use your theme’s default font and colors instead of its own.

elementor settings

There’s also a style tab where you can configure various basic defaults like default generic fonts, default content width, etc.


Both plugins offer an excellent set of styling tools and options that cater to everyone. Casuals and non-coders can easily define their styles by using the sliders and other styling tools that both plugins have.

Advanced users and web designers who want more control can also enjoy using any of these two plugins since both let them add their custom CSS codes for further designing capability.

Now, we’ve finished seeing the UI, elements and styling options. It’s time to check out the templates and how the options from Elementor vs Divi theme compare to each other!


Templates help you get your pages done much faster than having to design everything from scratch.

One of the key elements of page builders and themes these days is the quantity and quality of templates available as part of the product. 

So let's take a look at the wealth of templates Divi vs Elemetor offered by both of these page builders.

Both Elementor and Divi builder offer hundreds of templates for you to choose from. 

Let's check out what how the two page builders, Elementor vs Divi builder compare when it comes to ready-made templates available.

Divi Builder’s Layouts

The Divi page builder offers 290+ layout packs pre-made complete site templates. In Divi's jargon, they are called layouts.

They are divided into two types: a layout pack consisting of multiple layouts (multiple pages) with the same theme and a single layout (i.e. a single page).


Layout packs contain multiple pages bundled together to form a complete niche site.

For example, a pack contains templates for the home page, about page, contact page, etc., all following a unified set of designs or themes. A single layout is just a template for a single page.

You can also create and save your own templates so that you can reuse them later on. You can even export them so that you can use them on another site.

For example, you could create a product service landing page (similar to what you can build with OptimizePress 3.0) that you can then load from the layouts and use for different promos you might be running. 

These include both full sites and landing pages for specific purposes.

Elementor Templates

Elementor’s templates are divided into two types: blocks and pages.

The free version allows users to access about 40+ blocks and 30+ pages, while the premium version unlocks an additional 50+ Pro widgets and 300+ Pro templates. These include whole sites and specific landing pages for particular use cases.

See the whole list of Elementor templates/themes available

We've also reviewed a bunch of Elementor themes and templates here.

Blocks are single section templates that you can insert to a page. There are blocks for

  • contact forms,
  • call to action buttons,
  • FAQs,
  • pricing tables,
  • portfolios,
  • header,
  • services, etc
  • popup builder and a popup builder tool


elementor templates

Page templates are what they sound like: a whole page template. Even though we said that there are 300+ page templates available for Elementor premium users, you might want to check what is available today.

This is because the Elemetor team are constantly creating and adding more templates to the library and we're unable to keep up with the constant stream of Elementor templates released :-)

For free users, the options are reduced but the selection is still quite good.

page templates

As the Elementor page builder template library continuously grows, you can check the latest additions by clicking on “new” in the upper left corner of the page template selection interface.

You can always save your page to your template library so you can reuse them later. Elementor also gives you the ability to export your templates so you can use them on another site. 

While both the Elementor and Divi builder plugins offer a vast range of template selection, at this point in time, we believe that the Divi builder offers far more in terms of numbers.

In addition to that, Divi theme makes it easier to build a whole site, thanks to its template packs.

Elementor vs Divi Builder Templates Winner: Divi Builder

Theme Building

UPDATE: In this article’s previous version, only Elementor had a theme building feature.

With the release of Divi theme 4.0, this feature is no longer limited to Elementor.

The Divi Builder 4.0 major update, which was released in October 2019, focused on equipping the Divi builder with powerful theme building tools, allowing its users to use elements, modules, and features to build not only static pages but also a dynamic header, footer, and body layouts. In other words, the ability to build full-themes.

We’ve updated this section to reflect the new changes and we’ve pitted Elementor vs Divi’s theme building features against each other to see if the latter can hold up against the former.

Divi’s Theme Builder

A relatively new feature from the Divi builder, the page builder now lets you create templates that you can use to override your website’s header, footer and body’s design, layout and even behavior.

The features are quite similar to Elementor’s in many aspects, this is a feature where the Divi builder is catching up to Elementor.

You can access Divi’s theme builder by going to Divi > Theme Builder.

divi theme builder

From there, you can create a new template, export a template, or import a template from external sources.

One of the downsides of this, at the time of this writing, is that there’s no way to import pre-built theme builder templates from the cloud. You have to download a JSON file from an external source and upload it to import a pre-built template.

Speaking of pre-built theme builder templates, there are many packs available for free from the Divi builder developers themselves, which you can obtain here. Just search for “theme builder packs” in their search bar and you can easily find them.

Aside: If you want to get more of these packs, we’d recommend that you visit the Elegant Themes website here and subscribe to their newsletter. They constantly (literally daily) send out new stuff that can be used with the Divi builder, one of the most valuable newsletters we are subscribed to.

With the theme builder, you can define a global template that will override the overall look and feel of your entire website and you can also create targeted templates that can be applied to specific posts, pages and parts of your website.

creating a new template

When creating a new template, the Divi builder will first ask you where you want the template to be applied to. You can choose to apply or exclude applying your templates to specific posts or pages or even to specific tags and categories and more.

Once you’ve decided on where you want your template to be applied, you can start building and designing your template. If you’ve defined a global header and footer template, they will automatically be added to your new template.

You’ll only have to worry about creating a new body template. Of course, you can eventually override the body template with a custom one if you need to.

Clicking on either add custom body, add custom header or add custom footer buttons will open up a small pop-up menu letting you choose from various options such as selecting a premade template or copying an existing one. When it comes to premade templates, the Divi theme has a huge selection to choose from.

From there, you’d have the usual Divi builder tools and modules at your disposal to start building your envisioned layout.

Elementor's Theme Builder

You can access the Elementor theme builder through the WordPress dashboard and going to Templates > Theme Builder.

From there, you can choose what part of your theme you want to build. 

Currently, you can create Elementor templates for pages, sections, pop-ups, header, footer, single posts, WooCommerce pages, and archives.

theme builder

You will use the same UI as you have when creating pages, only this time the available elements in the sidebar are tailored to the specific template you are trying to create.

For example, below are the sidebar contents when editing a header template.

theme builder sidebar

Once you’re done editing a theme template, you can choose how and when the template will be displayed.

For this part, the Divi builder is a bit easier to use than Elementor due to the usage of checkboxes to choose where you want to include or exclude a certain template compared to having to click the Add Condition button and clicking the drop-down menu each time you want to add a new rule.

Nevertheless, Elementor still comes with fine-grained control which is equal to the Divi Builder’s.

You can choose to include and exclude your Elementor templates using complex conditional rules. For example, let’s say we have a template called “A”. You can choose to display this template if the page is under the category called “deals” and if the author is “John Doe” as per below.

Used correctly and creatively, this Elementor rule engine can be an incredibly powerful and useful tool. It gives you flexibility and customizations at a very granular level. This is enough to steal the crown in the theme building section.

Few page builders have such a function and this is a great differentiator.

Another feature of note that we like is the popup builder. Most people will install a new plugin to set up popups on their site, but with the Elementor popup builder tool, you won't need to have an extra plugin just to set up popups.

theme builder settigs

And there you have the Elementor’s theme builder.

Elementor vs Divi Theme Builder Winner: Elementor

The next section in our Elementor vs Divi theme article is how their prices compare.

Elementor vs Divi Pricing 2023


The decision between Elementor and Divi Builder honestly all comes down to pricing.

One makes total sense for one group and makes literally 0 sense for another. Like “you’re-lighting-thousands-of-dollars-on-fire” kind of sense.

Let’s just jump right in: 

Elementor Pricing


elementor pro pricing vs divi 

Elementor Pro pricing starts at $59/year for one site and goes all the way to $399/year for 1,000 sites. All features and extras are included in every plan.

But the reason it’s so popular is because it comes with a FREE version.

And unlike almost every “fake freemium” tool out there that just gives you a functionally useless free version so you’re forced to upgrade, Elementor’s free plan is actually enough to create beautiful pages.

Seriously, you can create beautiful, professional-looking pages 100% for free. If you want the good stuff, then, of course, you need to upgrade. But the free version comes with 40+ widgets and 30+ templates.

That’s plenty.

Pro Tip: If you’ve got more than one site, just go with the Expert license from the get-go. If you're building websites for your customers, and want to have a page builder, we usually suggest going for the Expert license and then charging each client the price of an Advanced license.

This allows you to break-even after just 2 sites. From then onwards you're getting a $99 bonus from each client.

Click here for the lowest price on Elementor Pro 

Divi Builder Pricing

Divi Pricing vs Elementor

Unlike Elementor, Divi Builder doesn’t have a free version available, but they have a demo that you can access. You can try it out yourself before buying it. 

Divi’s pricing makes it a no-brainer for agencies.

We've been working with Elegant Themes and have gotten access to a limited 10% OFF on the Divi Builder for CollectiveRay visitors as can be seen below. Given the price, and our discount which is valid only until February 2023, we'd highly recommend you go for the lifetime access - it's a no brainer.

Just $249 ($224 with my discount) gets you lifetime access to Divi’s features, support, and community on all your sites in perpetuity.

That means you get:

  • Every theme they have
  • Unlimited use for unlimited websites
  • 800+ website packs
  • The page builder
  • Promotional tools
  • Testing tools


And dozens of other amazing features for just $224 for life. No need to renew. No need to worry about updates (More on that next). No stress. Just click, pay, and use forever. Feel free to choose a different page builder, but please don’t complain when you spend hundreds more than you need to for LESS functionality.

Is it expensive if you have 1 or 2 sites? Yes. Is it insanely cheap if you have hundreds of sites for all of your clients?


NOTE: Divi is only $80/year with my discount, but if you’re a business, you’ll save money just buying the lifetime access now. If you’re in business for 10 years, that’s $800. If you buy lifetime access now, it’s $224. It’s a no brainer.

Get 10% OFF on Divi Builder until February 2023

Elementor vs Divi Builder Pricing Verdict:

Elementor is perfect for beginners on a budget and businesses with one website. But the yearly pricing model will cost you hundreds or even thousands of dollars more over the lifetime of your business.

Divi’s one-time, lifetime access plan is perfect for agencies and larger operations. I will say this, though. You might be a smaller operation now, but who knows in 1, 3, or 5 years. If you don’t have a lifetime access to unlimited sites, you could find it very difficult to scale.

A Word of Caution: Don’t Leave Your Site Open to Hacks and Risk Your Business

Sorry, but I have another quick story about how I tried to take a shortcut and it almost cost me dearly.

This happened when we tried to avoid paying a subscription for Elementor.

We thought it would be a good idea for us to go for a one-year subscription on the Plus tier, and then not renew. After all, once the site was set up, we wouldn't need any more upgrades and support, right??

WRONG. Updates are absolutely critical!

Recently, a vulnerability was discovered in Elementor Pro. 

This vulnerability left sites susceptible to hacks. 

Elementor patched it up immediately. There was just one problem...

Turns out that without an active subscription, we weren’t eligible for any updates.

So our sites became sitting ducks. Remember that through this vulnerability, unpatched sites were being attacked and hacked.

So to save a $100 in renewal fees, we almost lost our sites, and a number of clients with them.

Therefore, a quick word of advice. Never let your subscription lapse, either for Elementor or for Divi (That’s why we always recommend a LIFETIME SUBSCRIPTION). 

That’s why if you have more than 1 site, just always go for the lifetime subscription! It saves you so much time, money, and stress.

Where to Host Your Page Builder

As of approximately 2022, both Divi and Elementor have come up with a new concept.

To make it simpler for people who need simplified website administration and maintenace, they've released a version of their products which is fully-hosted. This means, that instead of you requiring to find your own website hosting server, installing and maintaining WordPress, BESIDES building your site, their hosted version take care of the hosting aspects.

You then just need to focus on the building of the website per se.

Once again, both companies have come up with a similar product, where Elementor is offering the Cloud Website Builder at the price of $99/year.

Divi is also offering a hosting option of their product, known as the Divi cloud

Essentially both of these products are WordPress with the plugin installed, but hosted on a service where you don't have to handle any of the WordPress nitty gritty. The pricing is quite attractive if you want a hands-off approach to your WordPress once your website is up.

Testimonials - What Other Users Say

With their popularity, both Divi Builder and Elementor Pro have thousands, even tens of thousands of users. The great thing that there isn't much difference in the ratings of Elementor vs Divi builder, they are both highly rated.

For example, check out the ratings for Elementor page builder on the WordPress directory:

elementor page builder free ratings

Different people, from developers to casual users alike have had experience in one or both of them and many big WordPress personalities have their own opinion and thoughts when it comes to these plugins.

We can find many user reviews and testimonials for Elementor pro from the official WordPress plugin repository. The Divi builder, on the other hand, has many reviews and testimonials in Trustpilot.

What People Say About Divi Builder

With the Divi builder, people are always praising their support team, most 4 and 5-star reviews always mention how great their support is. Therefore, even though the Divi builder can be a bit more difficult to use than Elementor, their support team is there to back you up.

review 1

“Elegant Themes Divi Builder and Theme is awesome. I searched high and low for a theme with a solid front-end editor/page builder, wasting money on plenty of low-quality themes. When I finally found Divi, I knew it was the theme for me and I now use it in my marketing agency to build client's websites because it works so well. They also have awesome support who are knowledgeable and ready to help you with any website customization you can think of.”

review 2

“I've been a member of Elegant themes for a few years now and I really love it. I've made awesome websites for customers using their brilliant themes and plugins and can't ever see myself using anything else. Customer service is second to none, they are quick to reply and the advice is thoroughly reliable. Excellent company.”

What People Say About Elementor Pro

Elementor’s users praise how it’s one of the best free page builder plugins on the market and how easy it is to use that even novices don’t have any trouble using it.

review 3

"I am a new user of the plugin, but I can’t stress enough how easy the plugin is to set up and the time-saving features it offers!"

review 4

"New to WP but Elementor is one super page builder. It really makes web development faster and a lot less frustrating. Plus it does a beautiful job. One of the features that I really really love is the ability to go back to previous versions when I or the computer screws something up. You can go back to the previous change, or any change in this session or any saved change. Love the block concept! Could use more block templates. Creating Elementor templates is so easy to do and to use. I wish there was a PHP widget. The challenge is to keep up with all the new enhancements as they roll them out frequently. Always trying to improve this good product. Keep up the good work guys!"

Wrapping Up: Elementor or Divi?

We're coming to the end of our Elementor vs Divi builder review, but there are few things we'd like to revisit. Which should we go for, or should we opt for something completely different such as Beaver Builder?

Divi Builder and Elementor both offer a wide variety of features that can help you build beautiful pages with ease. Both page builders have focused on ease of use.

While they have many similarities, their user interfaces are quite different. Elementor offers accessibility by having a sidebar containing tools and options while Divi goes simplicity by displaying as few UI elements as possible.

As for the number of default templates, the Divi builder offers more options when compared to Elementor, but both plugins have an import and export option, allowing you to add dozens of third-party templates from other sources.

In terms of pricing, Elementor Pro is more expensive than the Divi builder since the latter has a lifetime license and unlimited site usage.

Elementor, on the other hand, has a maximum price of $399 per year, allowing you to use it for a thousand sites. However, Elementor does have a free version that still offers a powerful suite of tools and even templates that lets you build beautiful pages.

Code Cleanliness

As for code cleanliness, Elementor will leave behind clean and valid HTML code if you deactivate it. The Divi builder, on the other hand, will leave some shortcodes on the pages which are somewhat of a problem to fix, so it does lock you in a bit.

However, considering that they have a lifetime license option, it’s kind of justified. We could infer that they want you to tie your sites to the Divi ecosystem by purchasing their lifetime license option.


Until recently, there wasn’t much to choose between Elementor and Divi in terms of performance. That all changed with the most recent update to Divi.

A new update to the WordPress theme means it’s now lighter and faster than ever before.

The team has changed a lot under the hood. CSS has been reduced by 94%, Divi now uses dynamic CSS and smart styles to load just the CSS for the page being viewed and duplications have been reduced across the board.

Other performance improvements in Divi include the introduction of dynamic PHP to streamline processing, JavaScript optimizations, Gutenberg Stylesheet deferral, jQuery deferral caching for Google Fonts and inline stylesheets.

Divi now scores 100 on Google PageSpeed Desktop and 99 on Google PageSpeed Mobile!


As for security, Elementor has had multiple serious security issues in the past but they were mitigated and solved easily. Divi builder has also experienced a serious security issue in January of 2020.

The Divi builder and theme experienced an injection vulnerability that required an update.

This leads us to a simple conclusion, no matter the size of the vendor, vulnerabilities are always a possibility. The crux is how the vendor reacts to such a vulnerability. Both of these vendors have responded very maturely to the vulnerability.

Theme Building Capability

When this article was first written, the Divi builder still didn’t have a theme building feature. so we were previously recommending Elementor if you needed theme building capabilities.

But what's the situation these days when it comes to Divi vs Elementor's theme building?

Although there were third party plugins for the Divi builder before, Elementor still had the edge in this area. This is because a native feature is almost always better for integration and compatibility. Third-party extensions can rarely compete against a native feature.

But everything changed when Divi 4.0 was released. The update gave the Divi builder the much-needed theme building feature.

At this point, both the Divi builder and Elementor come with the same set of features.

In terms of customization and control, Divi and Elementor there is very little difference between the two.

Both offer powerful theme building features with fine-grained controls allowing you to build and design your website in any way you want. From custom static pages to custom headers, footers, and body layout, you can build them all!

So, who wins this Elementor vs Divi builder comparison?

There’s one thing that makes Divi builder the better product overall and takes the edge: the Divi Theme. Divi comes in two forms: a theme and a plugin. You would use the plugin if you want to use the Divi builder with third party themes. Otherwise, you’d opt-in to use the theme.

Why is that important? Integration and compatibility.

If you opt for the theme, you will have zero compatibility issues.

Elementor does have their own theme, but when you compare it to Divi theme - there’s absolutely no comparison.

The “Hello Elementor” theme is barebones and is intended for advanced users and developers so that they can further develop on it. If you want a feature-rich Elementor theme, you’d have to install a third-party product.

You could consider using Astra in this case - an Elementor theme.

And while there are many themes out there that are developed with Elementor in mind, newer updates and features in either Elementor or the theme could potentially break compatibility and integration.

You will have to wait until the developers fix any bugs and incompatibilities that may arise. And as with all incompatibilities, there’s a slight chance of losing some or all of your existing work.

Don’t get us wrong, both are a solid solution for theme building, but we can’t ignore the fact that Divi is a feature-rich theme and a page builder, so for that, Divi wins by a small margin in the theme building category.

Major Differences in Theme Building

One of the major differences between using Elementor and Divi’s theme building feature is the editor. There is quite a difference in the user experience, eventually, the one you prefer boils down to experience and personal preference.

When editing a header, footer or custom body template in the Divi builder, the editor will only focus on that particular area of your website. For example, when you’re editing a custom header, the only thing that’ll be visible on your screen is nothing but the header area.

divi custom header editor

Using Elementor, you will have a view of the entire website irrespective of whether you’re editing a header, footer or a body layout.

You can see below that aside from the header area, the content area is also shown. If you scroll further down, you’d also see the footer area (they are in read-only mode, however).

elementor custom header editor

In this regard, we can say that the Divi builder focuses on distraction-free editing while using Elementor you see the whole picture at any point.

We are not aware of a way to toggle between distraction-free and full-page preview editing modes on either page builder, so if you have a preference, this might affect your final choice.

This is an improvement that both the Elementor and Divi page builders can eventually add: let users have a choice between distraction-free and full-page preview editing options.

Read More: WP Bakery vs Divi - a full comparison.

New Stuff from Divi and Elementor

Both Elementor and Divi have released a hosting plan where you can get your website powered by Elementor or Divi respectively hosted on their own cloud platform. In this way you know that you can just focus on the design of the site without having to worry about the hosting.

Divi has also a thriving marketplace selling 3rd party plugins and components for Divi, to keep extending the functionality of their offering. This is something which Elementor also offers through its Elementor addons which external developers can build using the Developer API.

Elemento vs Divi Frequently Asked Questions

What is Divi?

Divi is both a page builder and a WordPress theme combination. It is a full multipurpose product that can be be used to build any kind of website from scratch, whether it's eCommerce, niche-based or industry-specific or a portfolio website. It is produced by Elegant Themes and is one of the most popular WordPress products around and has been sold more than 850,000 times.

What is Elementor?

Elementor is one of the most popular WordPress page builders around. While it is not a theme, it has powerful theme-building capabilities too. Typically, Elementor is used together with a theme to build custom posts and pages using drag and drop features. Elementor has a free and paid version. Thanks to the free version, and in the last few years it has millions of active installs.

What is the difference between Divi and Divi builder? 

Divi is the WordPress theme, Divi builder is the drag and drop editor or page builder which is part and parcel of the Divi theme. In reality, you don't need to make any distinction between them, because they work seamlessly together.

Can I use Divi on multiple sites?

Yes, once you buy Divi for the price of $89, you can use this on unlimited sites, but you will get support and updates for 1 year only. There is a version at $249 which has lifetime unlimited sites, unlimited support and updates. If you use our link found on this page, you will get 10% off both prices.

Is Elementor the best page builder?

Elementor is the best page builder currently around. While this is subjective and it may not be suitable for everybody, we do believe strongly that no page builder by itself can match its features. Of course, this does not mean that it is suitable for everybody. Divi with its bundle of theme + page builder is an excellent option for many people too.

Is Divi better than Elementor?

For some people, who don't want to buy a separate theme and page-builder, Divi can give more value, especially if you buy the lifetime deal. If you are planning to build one website only, we believe Divi is a great choice. If you're planning to build multiple sites, or are a developer or designer, Elementor might be better because it is compatible with more themes, but it will be more expensive than Divi overall.

Will Divi and Elementor work with Gutenberg?

Yes, both Divi and Elementor work well with Gutenberg. 

Can you use Elementor with Divi?

Yes, you can use Elementor with Divi if you have the right plugins installed, but given that Divi has its own page builder functions, we believe it would be better overall for your website to use the divi plugin throughout.

Elementor vs Divi Builder: Final Thoughts

So what's the final verdict when it comes to the Divi vs Elementor page builder? 

In the end, both Divi and Elementor are excellent page builders. It comes down to your business and goals.

If you need the easiest builder in existence for a one site or need a FREE plan - choose Elementor.

If you’re an agency with tons of sites, and need to build hundreds of pages - choose Divi. There’s a reason that all serious agencies and businesses use Divi’s lifetime access: It’s the best value in the business.

Get Divi Now   Get Elementor Now

About the Author
David Attard
Author: David AttardWebsite: https://www.linkedin.com/in/dattard/
David has been working in or around the online / digital industry for the last 18 years. He has vast experience in the software and web design industries using WordPress, Joomla and niches surrounding them. As a digital consultant, his focus is on helping businesses get a competitive advantage using a combination of their website and digital platforms available today.

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