Elementor vs Divi : Which One is Most Worth The Money? (2023)

elementor vs divi

Welcome to my unbiased Elementor vs Divi review for 2023.

I owe my agency’s success to these two page builders (and cold brew coffee), but they are for two COMPLETELY DIFFERENT types of customer. If you choose the wrong one, take shortcuts, or get the wrong plan you could:

  • Waste hundreds of dollars (and more importantly, many many hours)
  • Render your sites open to hacks
  • Seriously limit your ability to scale your business

But don’t worry, it’s actually really easy to choose the perfect page builder IF you know what to look for. I’ve got years of hands-on experience with both, so let me walk you step-by-step through everything in plain English with screenshots, gifs, and everything else!

Grab a coffee (or your preferred warm beverage), because you’re about to deep dive into:

  • Divi or Elementor? How to quickly evaluate your current situation and decide which is better.
  • How to decide based on budget, skill, and nour experience with both Elementor and Divi
  • The one key pricing difference that could save you thousands of dollars over the life of your business
  • The stupid mistake that almost cost me $100 AND the safety of all of my sites
  • A terrible experience we had with one of these products you need to know about

We've created an easy table of contents so you can quickly jump to the most relevant section for you. Click to open the contents below:



Elementor vs Divi: “I Want to Know What’s Best for Me Now!”

In a hurry, and need to know which is better for your business before investing anything?

Let me just give it to you straight based on my almost 5 years of experience with both of these tools (since Elementor was actually released first in 2016).

Get Divi if:

  • You’re an agency: Divi’s pricing makes it a no-brainer for ambitious agencies. Lifetime access sans restrictions costs ONLY $249. That’s $249 for every feature on infinite websites. If you have hundreds of pages, that’s like spending $1 or LESS per page for the world’s most trusted page builder. 
  • You need the best support in the business.
  • You’ve got design experience: Divi is fine for beginners too, but it’s even better for experienced builders. The learning curve is steeper than Elementor, but when you know what you’re doing, the power is so much greater.
  • You need a premium theme to work with: Divi is a premium WordPress theme as well as a page builder, so when you buy one you get both.

Get Elementor if:

  • You need the easiest page builder: Elementor empowers anyone to build a beautiful landing page without any coding knowledge starting from $0!
  • You are a solopreneur with 1 website
  • You’re on a budget and need a FREE version
  • You’re a designer who needs complex elements
  • You feel the need FOR SPEED. Elementor is so fast that it feels like the page loads BEFORE I click Enter
  • You already have a theme to work with: Elementor is a page builder (not a theme) and needs to be supplemented by a WordPress theme.

Divi vs Elementor really comes down to 1 thing: Pricing. Click here to skip to the pricing table 

Elementor vs Divi

Elementor and Divi both have advanced page building features.


  elementor vs divi divi vs elementor
Winner 🏆  
Overall  4.9/5  4.5/5
Ease of Use  5/5  4.5/5
Support  4.5/5  4.5/5
Stability and Reliability  5/5  4/5
Extensibility  5/5  4.5/5
Value  4.5/5  5/5
Price Starts from $59/year $89/year
Free Version Yes No - but has a 30-day money-back guarantee
Real-time editor Yes Yes
Inline editing Yes Yes
Frontend / Backend Both Both
Drag and Drop Yes Yes
3rd party elements supported Yes Yes
Frontend / Backend Both Both
Import / Export Yes Yes
Target Audience Developer / Designer / User / Agency Designer / User / Agency
Elements supported 100+  200+
WordPress Widgets support Yes Complicated
Clean Code Yes No
Pre-made templates / layouts 300+ 300+
Cool Feature Dynamic content A/B testing
Performance  4.5/5  4/5
 What we liked  A very powerful solution for creating any type of design  Clean user interface
   Superior layout management options  Content remains intact even after deactivating the plugin
   Attractive pricing with access  Unique editor mode for clients
   Most popular page builder for a reason  Allows you to use WordPress widgets in the layouts
 What we didn't like  Elementor requires you to acquire a WordPress theme  Some code remains after removing the plugin
Website Visit site 
Visit site (10% OFF)


Now that you have a quick overview of each plugin, let’s take a deep dive into them.

Let’s get started with this ultimate showdown of page builders: Elementor vs Divi!

Why Choosing the Wrong Page Builder Could Cost You Everything!

I have to share this story…

Not because I want to complain (well, maybe just a little…) but because every developer, designer, business, and agency needs to know just how important this decision is.

Once upon a time, in a bygone era of web development (about 8 years ago), everyone was done using the premium WordPress themes of the day. 

Beautiful pages were possible for sure, but they required a NIGHTMARISH jumble of shortcodes. You can’t understand the horror unless you survived those times. I’m only slightly exaggerating…


There was no way to build something without knowing WordPress inside out.

Web designers were a specific breed of developers who could combine code with proper design.

Man, life was … different. 

Then one day a prominent WordPress vendor (WPMUDEV) started pushing this amazing new drag and drop page builder: Upfront.

“It’s amazing. It’s going to save WordPress from SquareSpace and Wix!”, they said. 

At that time, most of us were still resisting page builders. Including myself.

But this one seemed...better.

To be fair, it was pretty awesome. The drag-and-drop builder was like butter. And it had some tantalizing features:

  • Amazing elements ready to work with
  • Easy-to-edit “regions”
  • One-click text editing
  • Templates to reuse and reduce repetitive work
  • Creating pages was fast and easy! Nowhere near what we used to have to go through before...

Upfront was going to change everything.

So one-by-one, everyone started to jump on the train. Agency-by-agency, we fell in line.

People were so excited that they built their entire roadmap on Upfront. They even hired and trained staff to use it. Some multisite agencies had hundreds of pages using Upfront.

I didn’t build my entire business around Upfront (I never put all my eggs in one basket), but let’s just say I had quite a bit of skin in the game too...

And then one day, it all came CRASHING DOWN.

saying goodbye to upfront

One day, WPMUDEV just decided to discontinue everything.

No warning.

Not a single word.

Upfront was discontinued, and every page ever built on it was rendered obsolete.

All that work, all that time and money, all the staff trained to use it, all the roadmaps built with it: USELESS.

Read this review from an agency owner that had worked with Upfront:

I spent most of last year rebuilding my entire website agency (our marketing site and clients sites) with and around Upfront. To just see that it is now out of the plans for development, with no warnings, after putting trust into it, hiring and educating staff to use it is just not cool.”

Many businesses were hit hard...it was not pleasant. 

Moral of the story?

Choosing the right page builder is critical to your business. That means it’s vital that you choose one with a proven track record and a trustworthy brand.

If not, you could be the next entrepreneur leaving a review describing how using it nearly cost them everything.

But, I digress. Back to the review…

What Are Page Builders?

Not interested in this intro or are in a hurry? Click here to skip to the next part of the article.

Page builders are tools that enable you to design and build professional-looking web pages from scratch even with no coding experience. 

Instead of spending months learning to custom code a page, all the hard work has already been done for you and packaged into little “elements”. You just “drag-and-drop” them onto the page wherever you want and VOILA, you’ve got a beautifully designed page...and nobody knows your secret. 

For example, if you want to add a text box or image, you just grab that element from the sidebar, drag it onto the page, and place it where you want it to go.

Sounds a lot better than going into the backend and coding it all yourself, right?

Most even have pre-made templates proven to boost visitor conversions, so you don’t even have to actually do any heavy lifting.

It's like building a website using Lego pieces.

creating pages with page builders

What Is Divi?

Divi WordPress theme and page builder  

Divi is the most popular WordPress theme out there with more than 880,000 sales. If this were sports, they’d be the Man U, New York Yankees, and New England Patriots:

More than a team, an institution.

elementor vs divi users

In fact, it’s even more than a page builder - it’s a WordPress website building mega factory that enables freelancers, agencies, and site owners to build beautiful sites, optimize them for conversions (Split testing), and grow using social media.

Divi’s massive popularity is mainly due to its:

  • Unlimited Use: Divi is one of the only themes that gives you unlimited use of all features on all sites. No pricing gimmicks. No confusing tiers. No nothing. Just unlimited use with no questions asked.
  • Simple pricing: $249 for lifetime access ON ALL YOUR SITES.
  • Unrivaled Support and Community: Divi is a way of life for some people. It’s got a thriving Facebook community and the best support in the business, so you’ll always be innovating, getting helpful feedback, and improving your Divi game.

We've worked with this product for a long time, in fact, we've already written a complete Divi 4.0 theme review here. Their Divi builder is a plugin that is built-in and bundled with the theme, though it can be purchased and used separately with other themes, should you want to.

Check out some website examples built with Divi here. Divi 5 is currently in development!

Click here to visit the Divi website and learn more about it now 

What Is Elementor?

elementor page builder  

Elementor and Elementor Pro (and their whole array of new products) is a market disruptor that’s skyrocketing in popularity. It’s one of the most popular builders for solopreneurs and businesses.

It’s lightning-fast, offers unrivaled design, and is so easy a caveman could do it. And it lets you get started 100% with the FREE version. 

It gives you pretty much everything that Divi does, it’s just faster and easier to use. And it’s way more affordable for a single site.

These two products are favored by most WordPress users and experts because they have a number of benefits:

  • They are easy to use,
  • They have the best performance and stability, and
  • They are backed by a team of expert WordPress developers or by a well-known company.

We've dug deeply specifically into Elementor Pro - you'll find our review here

Click here to visit Elementor website and get started for free

Wait, You Say Both Divi and Elementor Are Awesome. So How Can I Choose?

Both Divi and Elementor are both very similar, but like I said before - pricing and slight differences in functionality make them perfect for different segments of the market.

We’re going to take these two top page builders in the market today, Elementor vs Divi Builder, and dig deep into all of their capabilities and compare them head-to-head.

We’re going to take an in-depth look at their UI, feature set, pricing, and much more.

By the end of this Elementor vs Divi article, you will have all the knowledge you need to make an educated judgement of which one suits your own needs.

Need Web Hosting for Your Next Project?

Did you know that SiteGround is recommended by Divi and Elementor also works well on SiteGround?

But not's the only thing you want from a website hosting service. You want your website to be fast, reliable, and at a price that makes sense.

That's why CollectiveRay recommends SiteGround. It's a great mix of flexibility, power and price that you won't find often.

Click here to see SiteGround offers in September 2023

Elementor vs Divi: Ease of Use

The user interface and its ease of use are one of the most important parts of a page builder plugin.

Both of these page builders have put in lots of effort into making sure they are dead-easy to use.

Let’s start with Divi Builder.

Learn more about the Divi Builder by Elegant Themes

Divi Builder User Interface

Before we begin, let's what the vendor has to say about using the plugin in this short video, particularly with the newly revamped interface:

With the Divi builder plugin installed, when you create a new page, you will be greeted with a UI that will ask you if you want to use the Divi Builder or the default editor.

new page

Clicking on the Use Divi Builder option will open up a screen that asks you to choose between “build from scratch”, “choose a premade layout” or “clone existing page”.

choose layout

  • Build From Scratch - Start with a blank page.
  • Choose a Premade Layout - Choose a pre-made template. We'll speak about this in more detail later on.
  • Clone Existing Page - Copies an existing page.

We’re going to choose the “build from scratch” option since the other two choices are pretty much the same, only with content already added.

Adding Elements in Divi Builder

Clicking on the “build from scratch option” will fire up the Divi builder and the first thing that will show up is a dialog box asking you to insert a new row.

Dialog boxes with options that you can configure open up, depending on the module and content you're adding.

new row

The Menu

Minimalism has always been one of the design features of Elegant Themes and the page builder keeps this design concept going.

As you can see from the gif above, there’s no sidebar or menu bar at all. Instead, all you have is a floating circle with three white dots inside it.

The floating circle acts as your menu. Clicking on them will give you access to various options and useful tools.

floating menu

You can move this menu around by clicking and dragging it. You can also drop it into one of the eight pre-defined positions on the corner of the screen.

When using Divi, starting from the left-hand side, we have

  • Divi builder settings
  • Wireframe view
  • Zoom tool
  • Desktop view
  • Tablet view
  • Load from library options
  • Save to library option
  • Clear layout
  • Page settings
  • Editing history
  • Portability
  • The search and help button
  • The save draft and publish buttons

floating menu 2

Builder Settings - Will bring up a dialog box with different options that allow you to customize which icons appear on the Divi builder toolbar, change the default view mode (mobile, desktop or tablet), enable or disable UI animations, etc.

Wireframe view - Toggles wireframe view on or off. You can use the wireframe view to have a structural view of your page.

wireframe view

Zoom tool - Allows you to zoom the page in and out.

Desktop, Tablet, and Mobile view - Peview how your page looks like on different devices and screen resolution.

responsive view

Load from library - Insert or use a premade template from the template library to the page.

Save to library - Save the current page to the template library.

Clear layout - Deletes everything on the page.

Page settings - Access page settings like the title, excerpt, featured image, etc.

Editing history - View what changes were made in the current editing session. Clicking on an item allows you to go back in time, undoing all edits you’ve made and reverting the page’s state. 

editing history

Portability - Import or export your current layout.

Search and Help buttons - Access Divi builder’s documentation; the search button lets you search for a specific action, menu item or element.

Save Draft and Publish buttons - Pretty self-explanatory.

Element-specific Menus

When using Divi Builder, if you hover over an element, another set of menus is displayed. These menus allow you to configure a specific element’s settings, such as its content, its layout or adding a custom CSS to it.

element specific menu

Divi Builder in Action

Below is a gif of editing a page with the Divi Builder. You can use the page builder to drag elements around to reposition them, or you can double click on a text to perform inline editing, etc.

divi ui demo

The Divi Builder’s UI is minimalistic - clean and simple but has all you need to get things done.

It doesn't overwhelm you at all, keeps you focused on your designs. It presents a fullscreen experience.

As you can see, in terms of ease of use, Elegant Themes have worked to make Divi Builder simple, but powerful at the same time.

Elementor User Interface

The Elementor interface is very different from most other page builders. If the Divi builder focuses on minimalism, Elementor focuses on accessibility, but the user experience is great with this page builder too.

We'll use this section of our Elementor vs Divi Builder comparison to focus on the differences between the two.

Elementor uses the concept of building blocks, which are used to build each page in several sections.

Have a look at the following 1-minute video which explains exactly how this works:

Creating a new page with the Elementor interface will bring you to WordPress’s default editor.

To start editing the page, you have to click on the “Edit with Elementor” button located on the upper part of the screen.

Download a copy of the plugin

create new page

Clicking the button will open up Elementor’s UI which is composed of two parts: the fixed sidebar and the page preview.

elementor ui

You can hide the fixed sidebar by pressing the small icon shown in the gif below:

hide sidebar

Hiding the sidebar allows you to have a full-screen preview of your page.

Adding Elements in Elementor

To add an element to the page, simply drag and drop one from the sidebar to the page.

drag and drop

The sidebar will change to display options that are specific to the element that was just added.

The red plus button and the folder icon in the page preview allows you to add a new section or load a template from your library.

After dragging and dropping an element, you'll notice the side is now displaying options for the selected element instead.

To go back to the element selector panel, you can click the square tiles icon on the upper right corner of the sidebar menu.

side bar navigation

Click that icon and you’ll be able to go back to the element selection panel. You can now drag and drop another element from here to the page.


The fixed sidebar is divided into three parts.

  1. Upper menu
  2. The body
  3. Lower menu

The upper menu contains general settings, the body shows info about the currently selected element and the lower menu shows additional settings that you can configure. 

Upper Menu

The upper sidebar menu of the Elementor page builder is on the upper left corner of the sidebar. Here, you can configure default styles and fonts settings, color picker, etc.

upper sidebar menu

There are other various items accessible in this menu aside from styling options.

There’s a search function, a link to Elementor’s settings page and more. You can also find the blue exit to dashboard button, which takes you back to the WordPress dashboard.

Bottom Menu

At the bottom of the fixed sidebar, you can see additional menu items.

bottom sidebar menu

From left to right, we have the settings, navigator, history, responsive mode, preview changes and the publish button.

The publish button has its sub-menu that you can access by clicking the small upward arrow beside it.

Clicking it brings two additional saving options: the save draft and save as template options.

additional menu

Settings - The gear icon located at the leftmost of the bottom menu. It contains settings for the page you’re currently working on.

You can edit your page’s title, add a featured image, change its publish status (draft, scheduled, published), change its default layout, etc.

You can also notice the presence of two additional tabs: the style and advanced tabs.

sidebar settings panel

In the style tab, you can configure the page’s body style settings. You can define a background color or image and you can also change the padding.

And in the advanced tab, you can add your custom CSS.

Navigator - A hierarchical view of the elements on the page. This is comparable to the Divi builder's wireframe mode. The navigator is a floating menu representing your page’s element hierarchy. You can rearrange elements using the navigator , although it's functionality is not as good as the wireframe mode in Divi Builder.


History - Allows you to revert to a previous version of your edits and view history. Only edits of the current session are saved.

There is one thing that separates Elementor’s history feature from Divi Builder, and it’s a big one.

There is another tab labeled “revisions” in the history panel. These revisions are kept even after exiting the page builder or even after you close your browser.

Every time you hit the “update” button, a new revision is saved.


Furthermore, the plugin also makes auto-saves preventing you from losing your work due to problems like browser crashes.

This allows you to go back to a previous revision easily even if you close the editor, log out from WordPress or shut down your computer.

Responsive mode - Preview how your page will look like in different devices and screen resolutions.

responsive preview

Preview changes - Open up a new tab allowing you to have a live preview your page.

Element Specific Menus

Clicking on something in the preview page will bring up an element-specific menu with its unique options that you can configure.

element specific menu 2

Elementor in Action

The next part of our Divi vs Elementor comparison we’ll show Elementor in action so you can understand the difference between these two page builders.

Below, you can see how we can drag and drop elements around to reposition them, how you can edit text seamlessly and how you can add new elements.

elementor ui demo

When comparing Divi vs Elementor, we see that they have a different focus.

The first focuses on simplicity and cleanliness, the latter on availability and accessibility.

So who wins when it comes to Elementor vs Divi - which visual builder is easier to use?

We don't believe there is a winner in terms of ease of use. Both Elementor and Divi page builders have an interface that helps you get the job done.

Elementor vs Divi UI Winner: Tie

Learn more on the plugin's website

The actual "elements" or "modules" are compared in the next part of our Elementor vs Divi comparison.

Elementor vs Divi: Elements

The elements are what you’ll be using to build your pages. In terms of Divi vs Elementor, the use of terminology is slightly different, but in general, the concepts are similar.

Divi Builder’s Elements: Section, Rows, and Modules

Divi Builder's elements are divided into three main categories: the section, which acts as a container, the rows, which acts as a divider, and the modules, which are the actual content.

The image below shows you an empty page. This page has three sections. 

The second section has a row inside it, which is highlighted in green. The row is divided into three columns. The columns are empty.

Finally, the bottom section also has a row inside it, although it is not highlighted. The row is also divided into three columns, similar to the one in the second section.

The middle column of the bottom row contains a button module.


the elements

To add sections, rows, or modules, you click on the plus buttons.

The blue, purple or orange plus button will add a section (the section highlight color changes depending on the type of section: blue for regular, purple for full width and orange for specialty), the green plus button will add a row and the black plus button will add a module.


In Divi Builder, the section acts as a container for rows and modules.

You can use sections to divide your page into different parts.

For example, you can have three sections on a page; the first is an about section, the second is a contact section and the third is a business location section.

Sections are 'independent' of each other. If you apply a blue background color in the first section, the other two sections will not be affected.

Adding Sections - Clicking on the blue (or orange or purple) plus button on the page will let you add a new section.

Clicking on the specified button, you will get a dialog box asking you to select from three different types of sections: regular, specialty and full width.

new sectionThere’s also the option to add a section from your library. If you’ve previously saved a section, you can now find it here and be able to add it to the page.

Putting your mouse over an element will highlight it and will display an action bar on the upper right corner of the highlighted area.

section settings

For section elements, you have the following:

  • Move section
  • Section settings
  • Duplicate section
  • Save section to library
  • Delete section
  • Additional section settings
    • Save to library
    • Split test
    • Disable
    • Lock
    • Copy section
    • Copy section style
    • Reset section style
    • View modified style
    • Extend section style

Most of these options are self-explanatory, but what’s interesting here is the split test option.

This is an A/B testing feature that allows you to conduct split tests on any kind of Divi Builder element.

When it comes to Divi vs Elementor in terms of A/B testing, Divi theme comes out on top. The only way to split test with Elementor is by using a third-party plugin or service such as Google Optimize.

Clicking on the gear icon (section settings) will show a dialog box with additional configuration options for the highlighted section.

section settings dialog

The section setting dialog box contains three tabs: Content, Design, and Advanced.

The content tab contains items related to the content of the selected element while the design and advanced tab contain styling options.


As with most other page builders, rows are elements that reside within a section. When adding a row, you must select a row variation which differs in how many columns it has by default and how large each column is.

Rows use the responsive 12-column grid

row selection

If you want a more complex column structure, you’ll want to use a specialty section.

special sections

Specialty section’s row variations have a more complex column layout structure, as you can see from the image above.

Row Settings - A row has an action bar when you mouseover it allowing you to access certain menu items. It pretty much has the same things as found in sections, aside from the change column structure option that is exclusive to row elements.

change column structure


Modules in Divi Builder are what you’ll be using to add visible content to your page. The modules are website elements such as text, images, paragraphs, videos, contact forms, maps, etc.

Clicking on the black plus button will launch a module selector dialog box. Another dialog box will show up displaying settings that are tailored to the specific module you selected.

For example, if you select the text module, a placeholder text will appear in the area you selected.

Using the dialog box you can edit the text itself and add styles, add custom CSS, etc.

text module

To open a module’s setting, hover your mouse over the module until the action bar appears and then click on the gear/settings icon.

module settings

The settings dialog box has three tabs: Content, Design, and Advanced.

  • The Content tab contains configuration settings for the module. This varies per module.
  • The Design tab contains design options allowing you to change the content alignment, spacing, typography, etc.
  • The Advanced tab allows you to access options such as advanced CSS configuration, transitions, etc.


Accessing elements, especially module elements, is a little quirky since you have to click multiple times just to get them.

On the other hand, perhaps one of the best things about the Divi Builder's elements is the special rows. These allow you to build a complex layout and positioning with relative ease.

Let’s now take a look at Elementor’s elements next in our Elementor vs Divi builder showdown.

Elementor Elements: Section, Columns and Widgets

Elementor has three different element categories: the section, which acts as a container, the column which divide the section, and the widgets which are the actual content.

In the image below, you can see an empty page divided into three sections.

The top section is empty. The second section contains three columns and the bottom section, also containing three columns with the middle column containing a button widget.

the elements 2

Adding elements on the page is as simple as dragging and dropping a widget from the sidebar to an empty area.

You can just drag a widget from the sidebar to an empty area of your page and you're done.

It will automatically create a section with a single column holding your selected widget.

adding elements

If you are editing an element, the sidebar will change its content to display the appropriate settings.

As with Divi, you can drag and drop elements to reposition them on the page. You can click on any text on the page to edit directly and resize columns freely.

A right-click on any element in the page brings up a context menu which varies slightly depending on what type of element is currently selected.


The section acts as a container for columns and widgets.

There are two kinds of sections in Elementor, the normal section, and the inner section.

The inner section can only exist within a normal section. An inner section is somewhat similar to columns, but you can have multiple inner sections and multiple columns within them allowing you to create complex layouts.

adding new sections

 Hovering on any element on the page will highlight the section in which they belong to. The highlighted section has a small menu on top.

This small menu has three items: the add new section (plus button), the edit section (dotted area), and the delete section (x button).

section menu

The add new section will add a new empty section on top of the highlighted ones.

The edit section will bring up section settings on the sidebar. You can also access this via right-clicking on an empty part of the section.

In the section settings, there are three tabs: Layout, Style and Advanced.

You can configure the layout and structure options in the Layout tab. In the Style tab, you can configure styling options and in the Advanced tab, you can configure additional advanced styling and attribute options.

section style advanced tab


Columns act as a container for the widgets, including the inner section widgets.

When adding a new section, you can choose how many columns it will hold.

new columns

Accessing column settings is done by hovering on a column and right-clicking on the now visible column icon.

Different options will show up, allowing you to edit the column, duplicate the column, add a new column, etc.

column settings

Selecting the edit column will change the sidebar to display column related settings. Just like in section settings, it also has three tabs: Layout, Style and Advanced.

column settings panel

The layout tab contains layout configuration options such as column width, alignment, etc.; while the style and advanced tabs are pretty much the same as what you can see from the section’s settings.


The next piece to the Elementor vs Divi differences when it comes to the actual elements are the widgets.

Widgets are the content or elements (hence Elementor) you can use on your pages.

Adding a widget is as simple as dragging one from the sidebar to the page or by clicking the plus button to bring out the widget selection panel and then dragging and dropping.

Selecting a widget will change the sidebar to display the configurable options for that particular item.

widget settings

You can also access this panel by right-clicking on an element and selecting the edit [element name] item in the context menu.

Every widget also has the Style and Advanced tabs that you can access from the sidebar panel.

The Style tab changes according to the selected widget. For example, image widgets don’t have typography styling options, while text widgets don’t have dimension settings.

The Advanced tab is the same as in the other elements.

Discover all elements available

Global Widgets

There is a special type of widget in Elementor: global widgets. You can save a widget as a global widget and use it anywhere on the page or the site.

You can also edit them all at once in a single place.


Elementor has a wider selection of elements compared to Divi Builder. However, since both of them support third-party widget plugins, it kind of evens out.

Elementor provides a faster way of adding elements to a page since you can just drag and drop them from the sidebar to the preview.

Divi Builder requires you to click several times before getting to the element you want to add.

Just like our previous section of the Elementor vs Divi comparison, this is very close, though Elementor might have a slight edge in this one.

Now, it's time to compare styling options in Elementor vs Divi page builders!

Elementor vs Divi: Styling

Our Elementor vs Divi builder wouldn't be complete without a deep look into styling functions of both page builders.

Divi Builder Styling Options

Double-clicking on an element in the Divi page builder will bring up the settings panel. You can also access this panel by hovering over an element until an action bar appears and then clicking on the gear icon.

There are three tabs in the settings panel, the content, design, and advanced tabs.

The Divi Builder’s styling options can be configured via the Design and Advanced tabs. The Design tab allows you to configure typography, box shadows, margins, animation, filters, etc. These are items that can be configured through sliders and input numbers.

They are very easy to use.

styling options for divi

Use the advanced tab to add custom CSS IDs and classes, custom CSS code, configure visibility and so on.

Responsive Styling

Divi Builder lets you define different style settings for different devices.

For example, you can define a text element’s font as Verdana and make it have a 20px size on desktop devices. You can define another setting for mobile which makes it have a Times New Roman font and a 10px size.

responsive styles

The design options allow all types of users to customize their pages extensively to their needs.

Elementor Styling Options

Selecting an element in the Elementor page builder changes what’s displayed on the sidebar panel to reflect the available options for that particular element.

All elements in Elementor have three tabs in their settings panel. The first tab contains either Content or Layout, then Style and Advanced on the second and third tabs respectively.

You can configure an element’s style through the Style and Advanced tabs.

The Style tab allows you to configure different styling options such as background colors, borders, typography, etc.

elementor styling potions

The Advanced tab contains advanced styling options such as margins, custom CSS code, motion effects, responsive settings, etc.

advanced styling options

Responsive Styling

You can have separate styling options for different devices in the Elementor builder, just like Divi.

responsive styling option elementor

Controlling Default Styling Options

By default, after installing Elementor, the page builder plugin will automatically apply its styling options to override your theme.

You can disable this by heading to Elementor > Settings from the WordPress dashboard and checking the disable default colors and disable default fonts.

Elementor will now use your theme’s default font and colors instead of its own.

elementor settings

There’s also a style tab where you can configure various basic defaults like default generic fonts, default content width, etc.


Both plugins offer an excellent set of styling tools and options that cater to everyone.

Advanced users and web designers who want more control can also enjoy using any of these two plugins since both let them add their custom CSS codes for further designing capability.

Elementor vs Divi: Templates

One of the key elements of page builders and themes is the quantity and quality of templates available as part of the product.

Let's check out what how the two page builders, Elementor vs Divi builder compare when it comes to readymade templates.

Divi Builder Layouts

In Divi's jargon, templates are called layouts. The Divi page builder offers 300+ layout packs pre-made complete site templates.

They are divided into two types: a layout pack consisting of multiple layouts (multiple pages) with the same theme and a single layout (i.e. a single page).


Layout packs contain multiple pages bundled together to form a complete niche site.

For example, a pack contains templates for the home page, about page, contact page, etc., all following a unified set of designs or themes. A single layout is just a template for a single page.

You can also create and save your own templates so that you can reuse them later on. You can even export them so that you can use them on another site.

For example, you could create a product service landing page (similar to what you can build with OptimizePress 3.0) that you can then load from the layouts and use for different promos you might be running. 

These include both full sites and landing pages for specific purposes.

Elementor Templates

Elementor’s templates are divided into two types: blocks and pages.

The free version allows users to access about 40+ blocks and 30+ pages, while the premium version unlocks an additional 50+ Pro widgets and 300+ Pro templates.

These include whole sites and specific landing pages for particular use cases.

See the whole list of Elementor templates/themes available

We've also reviewed a bunch of Elementor themes and templates here.

Blocks are single section templates that you can insert to a page.

There are blocks for

  • Contact forms
  • Call to action buttons
  • FAQs
  • Pricing tables
  • Portfolios
  • Headers
  • Services
  • Popup builder and a popup builder tool


elementor templates

Even though we said that there are 300+ page templates available for Elementor premium users, you might want to check what is available today.

The Elemetor team are constantly creating and adding more templates to the library and we're unable to keep up with the constant stream of Elementor templates released :-)

page templates

As the Elementor page builder template library continuously grows, you can check the latest additions by clicking on “new” in the upper left corner of the page template selection interface.

You can always save your page to your template library so you can reuse them later. Elementor also gives you the ability to export your templates so you can use them on another site. 

While both the Elementor and Divi Builder plugins offer a vast range of template selection, at this point in time, we believe that the Divi builder offers far more in terms of numbers.

In addition to that, Divi theme makes it easier to build a whole site, thanks to its template packs.

Elementor vs Divi Builder Templates Winner: Divi Builder

Elementor vs Divi: Theme Building

UPDATE: In this article’s previous version, only Elementor had a theme building feature.

With the release of Divi theme 4.0, this feature is no longer limited to Elementor.

The Divi Builder 4.0 major update, which was released in October 2019, focused on equipping the Divi builder with powerful theme building tools. This allows users to use elements, modules, and features to build not only static pages but also a dynamic header, footer, and body layouts.

We’ve updated this section to reflect the new changes and we’ve pitted Elementor vs Divi’s theme building features against each other to see if the latter can hold up against the former.

Divi Theme Builder

A relatively new feature from the Divi builder, the page builder now lets you create templates that you can use to override your website’s header, footer and body’s design, layout and even behavior.

The features are quite similar to Elementor’s in many aspects, this is a feature where Divi Builder is catching up to Elementor.

You can access Divi’s theme builder by going to Divi > Theme Builder.

divi theme builder

From there, you can create a new template, export a template, or import a template from external sources.

One of the downsides of this, at the time of this writing, is that there’s no way to import pre-built theme builder templates from the cloud. You have to download a JSON file from an external source and upload it to import a pre-built template.

Speaking of pre-built theme builder templates, there are many packs available for free from the Divi builder developers themselves, which you can obtain here. Just search for “theme builder packs” in their search bar and you can easily find them.

If you want to get more of these packs, we’d recommend that you visit the Elegant Themes website here and subscribe to their newsletter.

You can define a global template that will override the overall look and feel of your entire website and you can also create targeted templates that can be applied to specific posts, pages and parts of your website.

creating a new template

When creating a new template, Divi will first ask you where you want the template to be applied to. You can choose to apply or exclude applying your templates to specific posts or pages or even to specific tags and categories and more.

Then you can start building and designing your template. If you’ve defined a global header and footer template, they will automatically be added to your new template.

Clicking on either add custom body, add custom header or add custom footer buttons will open up a small pop-up menu letting you choose from various options.

Those option include selecting a premade template or copying an existing one.

From there, you’d have the usual Divi tools and modules at your disposal to start building your layout.

Elementor Theme Builder

You can access the Elementor theme builder through the WordPress dashboard and going to Templates > Theme Builder.

Currently, you can create Elementor templates for pages, sections, pop-ups, header, footer, single posts, WooCommerce pages, and archives.

theme builder

You will use the same UI as you have when creating pages, only this time the available elements in the sidebar are tailored to the specific template you are trying to create.

theme builder sidebar

Once you’re done editing a theme template, you can choose how and when the template will be displayed.

For this part, the Divi builder is a bit easier to use than Elementor due to the use of checkboxes.

Nevertheless, Elementor still comes with fine-grained control which is equal to the Divi Builder.

You can choose to include and exclude your Elementor templates using complex conditional rules. For example, let’s say we have a template called “A”. You can choose to display this template if the page is under the category called “deals” and if the author is “John Doe”.

Used correctly, this Elementor rule engine can be an incredibly powerful and useful tool. It gives you flexibility and customizations at a very granular level. This is enough to steal the crown in the theme building section.

Few page builders have such a function and this is a great differentiator.

Another feature of note that we like is the popup builder. Most people will install a new plugin to set up popups on their site, but with the Elementor popup builder tool, you won't need to have an extra plugin just to set up popups.

theme builder settigs

Elementor vs Divi Theme Builder Winner: Elementor by a clear margin thanks to the number of tools and what you can achieve with them.

Elementor vs Divi Pricing 2023

The choice between Elementor and Divi Builder can sometimes all come down to pricing.

One makes total sense for one group and makes literally no sense for another.

Elementor Pricing


elementor pro pricing vs divi 

Elementor Pro pricing starts at $59/year for one site and goes all the way to $399/year for 1,000 sites. All features and extras are included in every plan.

But the reason it’s so popular is because it comes with a FREE version.

Elementor’s free plan is actually enough to create beautiful page and comes with 40+ widgets and 30+ templates.

Pro Tip: If you’ve got more than one site, just go with the Expert license. If you're building websites for customers, and want to have a page builder, we usually suggest going for the Expert license and then charging each client the price of an Advanced license.

This allows you to break-even after just 2 sites. From then onwards you're getting a $99 bonus from each client.

Click here for the lowest price on Elementor Pro 

Divi Builder Pricing

Divi Pricing vs Elementor

Divi Builder doesn’t have a free version , but they have a demo that you can access so you can try it before buying it. 

Divi’s pricing makes it a no-brainer for agencies.

We've been working with Elegant Themes and have gotten access to a limited 10% OFF on the Divi Builder for CollectiveRay visitors.

Given the price, and our discount which is valid only until September 2023, we'd highly recommend you go for the lifetime access - it's a no brainer.

Just $249 ($224 with my discount) gets you lifetime access to Divi’s features, support, and community on all your sites in perpetuity.

That means you get:

  • Every theme they have
  • Unlimited use for unlimited websites
  • 800+ website packs
  • The page builder
  • Promotional tools
  • Testing tools

No need to renew. No need to worry about updates (More on that next). No stress. Just click, pay, and use forever.

NOTE: Divi is only $80/year with my discount, but if you’re a business, you’ll save money just buying the lifetime access now. If you’re in business for 10 years, that’s $800. If you buy lifetime access now, it’s $224. It’s a no brainer.

Get 10% OFF on Divi Builder until September 2023

Elementor vs Divi Builder Pricing Verdict:

Elementor is perfect for beginners on a budget and businesses with one website. But the yearly pricing model will cost you hundreds or even thousands of dollars more over the lifetime of your business.

Divi’s one-time, lifetime access plan is perfect for agencies and larger operations.

A Word of Caution: Don’t Leave Your Site Open to Hacks and Risk Your Business

Sorry, but I have another quick story about how I tried to take a shortcut and it almost cost me dearly.

This happened when we tried to avoid paying a subscription for Elementor.

We thought it would be a good idea for us to go for a one-year subscription on the Plus tier, and then not renew. After all, once the site was set up, we wouldn't need any more upgrades and support, right??

WRONG. Updates are absolutely critical!

Recently, a vulnerability was discovered in Elementor Pro. 

This vulnerability left sites susceptible to hacks. 

Elementor patched it immediately. There was just one problem...

Turns out that without an active subscription, we weren’t eligible for any updates.

So our sites became sitting ducks. Remember that through this vulnerability, unpatched sites were being attacked and hacked.

So to save a $100 in renewal fees, we almost lost our sites, and a number of clients with them.

Therefore, a quick word of advice. Never let your subscription lapse, either for Elementor or for Divi (That’s why we always recommend a LIFETIME SUBSCRIPTION). 

That’s why if you have more than 1 site, just always go for the lifetime subscription! It saves you so much time, money, and stress.

Where to Host Your Page Builder

Both Divi and Elementor have come up with a new concept.

To make it easy for people who need simplified website administration and maintenace, they've released a version of their products which is fully-hosted.

This means, that instead of you requiring to find your own website hosting server, installing and maintaining WordPress, BESIDES building your site, their hosted version take care of the hosting aspects.

You then just need to focus on the building of the website.

Both companies have come up with a similar product, where Elementor is offering the Cloud Website Builder at the price of $99/year.

Divi is also offering a hosting option of their product, known as Divi Cloud

Essentially both of these products are WordPress with the plugin installed, but hosted on a service where you don't have to handle any of the WordPress nitty gritty.

The pricing is quite attractive if you want a hands-off approach to your WordPress once your website is up.

Testimonials - What Other Users Say

Bboth Divi Builder and Elementor Pro have tens of thousands of users. The great thing that there isn't much difference in the ratings of Elementor vs Divi Builder, they are both highly rated.

Check out the ratings for Elementor page builder on the WordPress directory:

elementor page builder free ratings

Different people, from developers to casual users alike have had experience in one or both of them and many big WordPress personalities have their own opinion and thoughts when it comes to these plugins.

What People Say About Divi Builder

With the Divi builder, people are always praising their support team, most 4 and 5-star reviews always mention how great their support is.

Even though Divi Builder can be a bit more difficult to use than Elementor, their support team is there to back you up.

review 1

“Elegant Themes Divi Builder and Theme is awesome. I searched high and low for a theme with a solid front-end editor/page builder, wasting money on plenty of low-quality themes. When I finally found Divi, I knew it was the theme for me and I now use it in my marketing agency to build client's websites because it works so well. They also have awesome support who are knowledgeable and ready to help you with any website customization you can think of.”

review 2

“I've been a member of Elegant themes for a few years now and I really love it. I've made awesome websites for customers using their brilliant themes and plugins and can't ever see myself using anything else. Customer service is second to none, they are quick to reply and the advice is thoroughly reliable. Excellent company.”

What People Say About Elementor Pro

Elementor’s users praise how it’s one of the best free page builder plugins on the market and how easy it is to use that even novices don’t have any trouble using it.

review 3

"I am a new user of the plugin, but I can’t stress enough how easy the plugin is to set up and the time-saving features it offers!"

review 4

"New to WP but Elementor is one super page builder. It really makes web development faster and a lot less frustrating. Plus it does a beautiful job. One of the features that I really really love is the ability to go back to previous versions when I or the computer screws something up. You can go back to the previous change, or any change in this session or any saved change. Love the block concept! Could use more block templates. Creating Elementor templates is so easy to do and to use. I wish there was a PHP widget. The challenge is to keep up with all the new enhancements as they roll them out frequently. Always trying to improve this good product. Keep up the good work guys!"

Wrapping Up: Elementor or Divi?

Divi Builder and Elementor both offer a wide variety of features that can help you build beautiful pages with ease. Both page builders have focused on ease of use.

While they have many similarities, their user interfaces are quite different.

Elementor offers accessibility by having a sidebar containing tools and options while Divi goes simplicity by displaying as few UI elements as possible.

As for the number of default templates, Divi offers more options when compared to Elementor, but both plugins have an import and export option, allowing you to add dozens of third-party templates from other sources.

In terms of pricing, Elementor Pro is more expensive than Divi Builder since the latter has a lifetime license and unlimited site usage.

Elementor has a maximum price of $399 per year, allowing you to use it for a thousand sites. It also offers a free version that still offers a powerful suite of tools and even templates that lets you build beautiful pages.

Code Cleanliness

As for code cleanliness, Elementor will leave behind clean and valid HTML code if you deactivate it.

Divi will leave some shortcodes on the pages which are somewhat of a problem to fix, so it does lock you in a bit.

However, considering that they have a lifetime license option, it’s kind of justified.


Until recently, there wasn’t much to choose between Elementor and Divi in terms of performance. That all changed with the most recent update to Divi.

A new update to the WordPress theme means it’s now lighter and faster than ever before.

The team has changed a lot under the hood. CSS has been reduced by 94%, Divi now uses dynamic CSS and smart styles to load just the CSS for the page being viewed and duplications have been reduced across the board.

Other performance improvements in Divi include the introduction of dynamic PHP to streamline processing, JavaScript optimizations, Gutenberg stylesheet deferral, jQuery deferral caching for Google Fonts and inline stylesheets.

Divi now scores 100 on Google PageSpeed Desktop and 99 on Google PageSpeed Mobile!


Elementor has had multiple serious security issues in the past but they were mitigated and solved easily.

Divi builder has also experienced a serious security issue in January of 2020.

The Divi builder and theme experienced an injection vulnerability that required an update.

This leads us to a simple conclusion, no matter the size of the vendor, vulnerabilities are always a possibility. The crux is how the vendor reacts to such a vulnerability. Both of these vendors have responded very maturely to the vulnerability.

Theme Building Capability

When this article was first written, Divi didn’t have a theme building feature. so we were previously recommending Elementor if you needed theme building capabilities.

But what's the situation these days when it comes to Divi vs Elementor's theme building?

Everything changed when Divi 4.0 was released.

At this point, both builder and Elementor come with the same set of features.

In terms of customization and control, Divi and Elementor there is very little difference between the two.

Both offer powerful theme building features with fine-grained controls allowing you to build and design your website in any way you want. From custom static pages to custom headers, footers, and body layout, you can build them all!

So, who wins this Elementor vs Divi builder comparison?

There’s one thing that makes Divi builder the better product overall and takes the edge: the Divi Theme.

Divi comes in two forms: a theme and a plugin. You would use the plugin if you want to use the Divi builder with third party themes. Otherwise, you’d opt-in to use the theme.

Why is that important?

Integration and compatibility.

If you opt for the theme, you will have zero compatibility issues.

Elementor does have their own theme, but when you compare it to Divi theme - there’s absolutely no comparison.

The “Hello Elementor” theme is barebones and is intended for advanced users and developers so they can further develop on it. If you want a feature-rich Elementor theme, you’d have to install a third-party product.

You could consider using Astra in this case - an Elementor theme.

Major Differences in Theme Building

One of the major differences between using Elementor and Divi’s theme building feature is the editor.

There is quite a difference in the user experience, eventually, the one you prefer boils down to experience and personal preference.

When editing a header, footer or custom body template in Divi Builder, the editor will only focus on that particular area of your website.

For example, when you’re editing a custom header, the only thing that’ll be visible on your screen is nothing but the header area.

divi custom header editor

Using Elementor, you will have a view of the entire website irrespective of whether you’re editing a header, footer or a body layout.

elementor custom header editor

In this regard, we can say that the Divi builder focuses on distraction-free editing while using Elementor you see the whole picture at any point.

Read More: WP Bakery vs Divi - a full comparison.

Elementor vs Divi: Pros and Cons

Every product has strengths and weaknesses and Elementor and Divi are no different. It's probably clear by now what I think they are, but to summarize:

Pros of Divi:

  • Clean, modern interface
  • The new Divi Builder has changed the game
  • Allows free use of widgets and shortcodes
  • Price is excellent for agencies and multiple websites
  • Lots of templates and designs to use

Cons of Divi:

  • You cannot import a whole website template, only individual pages
  • Uninstalling leaves code behind
  • Cost only really works for multiple websites

Pros of Elementor:

  • Simple to use and customize
  • Excellent layout management and fine control
  • Hundreds of customizations possible
  • Free version makes it very accessible
  • Premium versions offer lots of extra features

Cons of Elementor:

  • Requires a separate WordPress theme
  • More expensive than Divi

Elementor vs Divi: Frequently Asked Questions

What is Divi?

Divi is both a page builder and a WordPress theme combination. It is a full multipurpose product that can be be used to build any kind of website from scratch, whether it's eCommerce, niche-based or industry-specific or a portfolio website. It is produced by Elegant Themes and is one of the most popular WordPress products around and has been sold more than 850,000 times.

What is Elementor?

Elementor is one of the most popular WordPress page builders around. While it is not a theme, it has powerful theme-building capabilities too. Typically, Elementor is used together with a theme to build custom posts and pages using drag and drop features. Elementor has a free and paid version. Thanks to the free version, and in the last few years it has millions of active installs.

What is the difference between Divi and Divi builder? 

Divi is the WordPress theme, Divi builder is the drag and drop editor or page builder which is part and parcel of the Divi theme. In reality, you don't need to make any distinction between them, because they work seamlessly together.

Can I use Divi on multiple sites?

Yes, once you buy Divi for the price of $89, you can use this on unlimited sites, but you will get support and updates for 1 year only. There is a version at $249 which has lifetime unlimited sites, unlimited support and updates. If you use our link found on this page, you will get 10% off both prices.

Is Elementor the best page builder?

Elementor is the best page builder currently around. While this is subjective and it may not be suitable for everybody, we do believe strongly that no page builder by itself can match its features. Of course, this does not mean that it is suitable for everybody. Divi with its bundle of theme + page builder is an excellent option for many people too.

Is Divi better than Elementor?

For some people, who don't want to buy a separate theme and page-builder, Divi can give more value, especially if you buy the lifetime deal. If you are planning to build one website only, we believe Divi is a great choice. If you're planning to build multiple sites, or are a developer or designer, Elementor might be better because it is compatible with more themes, but it will be more expensive than Divi overall.

Will Divi and Elementor work with Gutenberg?

Yes, both Divi and Elementor work well with Gutenberg. 

Can you use Elementor with Divi?

Yes, you can use Elementor with Divi if you have the right plugins installed, but given that Divi has its own page builder functions, we believe it would be better overall for your website to use the divi plugin throughout.

Elementor vs Divi Builder: Final Thoughts

So what's the final verdict when it comes to the Divi vs Elementor page builders? 

In the end, both Divi and Elementor are excellent page builders. It comes down to your business and goals.

If you need the easiest builder in existence for a one site or need a FREE plan - choose Elementor.

If you’re an agency with tons of sites, and need to build hundreds of pages - choose Divi. There’s a reason that all serious agencies and businesses use Divi’s lifetime access: It’s the best value in the business.

Get Divi Now   Get Elementor Now

About the Author
David Attard
David has been working in or around the online / digital industry for the last 18 years. He has vast experience in the software and web design industries using WordPress, Joomla and niches surrounding them. As a digital consultant, his focus is on helping businesses get a competitive advantage using a combination of their website and digital platforms available today.

One more thing... Did you know that people who share useful stuff like this post look AWESOME too? ;-)
Please leave a useful comment with your thoughts, then share this on your Facebook group(s) who would find this useful and let's reap the benefits together. Thank you for sharing and being nice!

Disclosure: This page may contain links to external sites for products which we love and wholeheartedly recommend. If you buy products we suggest, we may earn a referral fee. Such fees do not influence our recommendations and we do not accept payments for positive reviews.

Author(s) Featured On:  Inc Magazine Logo   Sitepoint logo   CSS Tricks logo    webdesignerdepot logo   WPMU DEV logo   and many more ...