Divi vs Avada - Which best-selling theme is most worth it? (2018)

A full comparison of Avada vs Divi - so you decide which theme works best for you.

If you've been thinking about setting up a WordPress theme with a premium look, you've surely come across these two major themes. But how do you decide between Divi vs Avada?

Avada is the best-selling WordPress Theme on ThemeForest, with over 297,000 sales at the moment. Divi, on the other hand, is the most flexible theme from Elegant Themes - it also has a huge number of customers – over 285,000 at the time of writing.

Anyone who wants to apply a multi-purpose theme to their WordPress site will wonder: which one? 

Divi vs Avada - comparing these two most popular themes

That’s what this article is all about. We’ll go through the advantages and disadvantages of both these items, so you’ll decide which one would be a better match for your needs - it's what we do best at CollectiveRay.com.


A quick Divi Summary

Divi - ultimate WordPress theme and visual page builder

What We Liked

 Great flexibility

 Real-time editing

 Split testing

 Cool layouts

 You can use it on multiple sites

What we did not like

 Lack of custom fonts

 No website demos

 No social counter


Check out Divi from ElegantThemes (10% OFF until )


A short Avada Summary

Avada - best selling theme of all time

What we liked

 Very sleek design

 A great selection of website demos

 Custom fonts

 Great flexibility

What we didn't like

 No real-time results; you have to save the work to see it

 The packages allow you to use it on one site only

Since this is such a huge and popular theme by itself, we've also reviewed the most popular of WordPress themes - Avada separately. Have a read, if you are specifically interested in it. 

See the theme in Action now


Before We Start: Why a Multi-Purpose Theme?

The concept behind a multi-purpose template is self-explanatory.

It’s a flexible framework that allows you to produce a site suitable for any organization, cause, or brand. This type of theme includes all features your website could possibly need. It enables you to promote products and services, build an e-Commerce site or a beautiful blog, or develop a professional portfolio. It supports social media integration and it’s completely responsive.

The extreme level of personalization makes your website look completely unique.

Although you’ll see plenty of other sites built founded upon the same template, they will all be very different. If you need a template that enables you to build a website in the simplest way, a multi-purpose theme would be the best option.

There are some potential disadvantages of multi-purpose items, which you need to consider before choosing one.

If you’re extremely picky about layout, colors, spacing, and other aspects of styling and appearance, you might not get everything you need in a multi-purpose product.

Maybe you’ll need a feature that the template doesn’t offer, or you won’t be able to use that feature at the exact spot you have in mind. If you want to fix the website to a very specific vision, you will need WordPress developer with advanced coding skills.

If you need a targeted and refined website specifically designed for your niche, a multi-purpose one won’t meet your expectations. If, on the other hand, you want to get started and keep things open, so you’ll keep improving the website on the go, choosing a multi-purpose theme is a smart thing to do.

On the bright side, these two are the finest examples of multi-purpose templates that work for most people’s needs. Now, onto the details!

Divi – Overview of the Features

With Divi, you can build any kind of website and enjoy live responsive previews. It’s an exceptional theme with great graphics. Although the powerful page builder meets the needs of any developer, it’s also suitable for people who can’t code.

Since Elegant Themes is getting most of their income from this item, they are continuously investing in it. What does this mean for its users? They are constantly getting new updates, which help them make improvements to their sites.

The latest version of Divi - version 3.0 brings real-time editing on the frontpage. Have a look at the video below to get a glimpse of what it is like to use this theme and visual page builder.



A website built with this theme is sleek, clean, elegant, and modern. It does give the impression of a lot of work invested in it. Still, the library of pre-built layouts and the simple page builder make this one of the most usable themes out there. The best thing about it is that it keeps getting better over time.

These are the most notable features you will be able to use:

  • In-line editing
  • Customizable user interface
  • Draggable widths
  • Drag & Drop page builder
  • Responsive editing
  • Leads Split Testing Tool

Let’s take a look at what you can do with Divi, so we’ll understand it a bit better:

Theme components you can use

Basically, you get every element you need for a detailed website.


Visit ElegantThemes website now for more details (get 10% till )


Divi in Action: the Drag-and-Drop Builder

The Drag-and-Drop builder is where this template truly shines. Creating a custom WordPress site is as easy as it gets with this template.

Creating page with ElegantThemes Drag and Drop pagebuilder

The theme gives you the option to start from scratch by creating your own layout.

That means you’re choosing the hard way to build a site. However, it0 also gives you an extensive list of pre-made layouts, which you can adjust to meet the needs of your website. Before you start creating your own, we suggest checking out the layouts that are already available.

However, the template also gives you an extensive list of pre-made layouts, which you can adjust to meet the needs of your website. Before you start creating your own, we suggest checking out the layouts that are already available.

Predefined page layouts

There are over 20 layouts for you to choose from, so you can create your own appealing page even if you don’t have advanced coding skills. 

The layouts cover everything, from blog post templates and coming soon pages to multiple landing pages and homepage designs. You can start using several templates right after installing Divi, so this saves you a lot of time.

The templates save you from adding custom code while bringing versatility and good performance for your website.

The Theme Customizer enables you to play with different elements of the page, such as the header and footer, buttons, typography, widgets, color schemes, and more. The good thing is that you get to experience the results of these changes in real time. 

That’s something that ThemeFusion's template doesn’t do for you.


See a Divi Demo in Action Now (10% OFF until )


ElegantThemes theme customizer

Where Divi Wins – Features that Are Missing in other themes

The Leads split testing tool makes it easy for you to create multiple versions of a page and see which one works best in action. Split testing is a crucial part of every website’s development, and you won’t need to pay for an additional service if you use this template.

The real-time aspect is its strongest advantage. You’ll see every change you make in real-time, simply because the theme gives you a front-end editing option.

You won't find such features in other pagebuilders, such as Visual Composer (at least not so far).

Another great advantage of this theme is that you can apply it to multiple sites without additional charges. How cool is that?

Divi is great, no wonder it's one of the best-selling WordPress themes of all time!


Visit ElegantThemes Now (and get 10% OFF until )


Avada – Overview of the Features          

Avada is attractive mainly due to its flexibility. You can use it for almost any type of WordPress site by applying one of the many pre-built demo websites in minutes. You’ll only need to add content and voila – you end up with a nice-looking website.

The ThemeForest marketplace is extremely competitive, so being the bestselling item there means something: it has to be really great. Similar to its competitor, ThemeFusion's template also allows you to create just about any type of website. You get access to an extensive library of pre-built demo websites, which you can apply to your own site in minutes.

If you don’t like the demo sites, you can always start from scratch.


These are the main features you can use:

  • Great menus: several locations, mega menu with widgets, high level of customization and typography control
  • Fusion Builder - the theme's built-in drag and drop page builder
  • Plethora of theme and page options
  • Fusion Core (a companion plugin that extends the list of tools and options)
  • One-click demo importer
  • Translation options
  • Control over the site’s width

Have a look at the video below to have a bit of a walkthrough video tour of the template


Read more about Avada


As for all the elements you can infuse in an Avada-based site, here is an overview:

Avada widgets

As we can see, there’s an extensive choice of elements to add to your site.

Avada in Action: The Fusion Builder

Due to the licensing, the installation of Avada includes an additional step when compared to the ElegantThemes theme: you’ll need to validate your copy of the item before you get access to all plugins and extensions. The theme gives you an option to use it without such validation, but you’ll be missing cool features.

Similarly to its competitor, this template also lets you create a website from scratch. However, it also gives you cool website demos (you’ll find over 20 of them) that are highly flexible, so you can still get a unique-looking website if you go for that option. The demos include Product Page, Photography, Travel, Architecture, Lifestyle, and more. You can tweak any aspect of the site. If you’re not the master of code, this template won’t give you troubles for that.

The Fusion Builder is a drag-and-drop tool that lets you create a website from scratch. It comes with a great choice of pre-built templates, which you can edit as you like.


Check out an Avada Demo now


Avada pre built templates

You can adjust every page with additional settings related to the background, sidebars, footer, sliders, title bar, and more. The good news is that this template makes website monetizing easy - you can simply use the Ads widget to bring ad banners to your site.

Where Avada Wins – Features that are Missing in other templates

Remember how before we mentioned how the ElegantThemes template gave you a library of layouts to apply to your pages and posts? That’s great, and Avada gives you that option, too. However, the template also lets you import an entire demo website in minutes. That’s where it wins.

Another important strength of this product is that it’s great at letting you take control of a mobile website’s appearance. You can exclude specific elements from appearing in the mobile version, and you can adjust the mobile breakpoints.

Aesthetics is a strong point of this template. Divi lets you create beautiful pages, too. However, if we had to pick a winner in this aspect, ThemeFusion's creation would be the one.


Visit the template on ThemeForest


The Ease of Use: How Quickly Can You Create a Website with these templates

Ease of use is the biggest advantage of multi-purpose themes. Both templates let you create a website based on layouts. The learning curve to both of them is quite gentle. However, they are different from simple skins. It’s serious software we’re talking about. If you want to get the full advantages of both these products, you’ll need to play around.

Avada has a disadvantage because it imposes an additional step: you have to register and get a token number, and you’ll have to verify it before getting access to the premium features. This can be a time-consuming operation, but it won’t take hours.

While ThemeFusion has an extensive knowledge base and cool video tutorials that make your job really easy. Whatever feature you want to use, you can easily learn how to do it. Divi’s guidelines are more organized and easier to read for casual users. You’ll also get hands-on video tutorials for each entry you want to implement.

There is no pure winner in this battle: the learning curve is pretty much equal with both these items. They are relatively easy to use for people without advanced coding skills.

Testimonials from Users

It’s important to see what real users have to say about Divi vs Avada, so you’ll base your decision on other people’s experience. Both sites feature testimonials by users. Here is a glimpse:

Andrew Palmer from SomebodysHero.co.uk is impressed by ElegantThemes: “After discovering Elegant Themes some 4 years ago and using pretty much all of the templates on my client sites – it is clear to say that my business is built on Elegant Themes. Around 7 months ago, I discovered this theme and used my friend and client Pat Sharp as a test on Divi. Since then, I have transitioned around 40% of my clients to it and continue to beat the drum on the theme - its flexibility allows me and my developers to build a site in a few days rather than a few weeks and it offers everything a customer could need, out of the box mobile ready and if we do need to make amendments to the CSS to change the way it looks we can!”

There are plenty of reviews on ThemeFusion's site, too. Here is what one of the users says: “You guys have top notch customer service and an amazing product. Such a great template with unparalleled support. Can’t thank you enough for all the support you have offered a newb like me getting the web page up. You’ve saved me literally thousands of dollars.”

As for independent reviews, Quora is a nice source of them.

This is what Sanjeev Mishra, a WordPress expert, says about Divi: “This WordPress Theme is by far the best theme from Elegant Themes Club and somewhere I read that the number of sales happened because Divi is more than all other Elegant Themes’ themes combined… Using it, you can build a nice layout for your site and add amazingly beautiful elements. No doubt, there are better-looking themes available on Themeforest or even some better themes are available on other clubs.”

Here is what Karol Krol, author of WordPress Complete, has to say about Avada, in comparison to Divi: “Avada gives you much more in terms of customizability. It has a huge options panel where you can adjust basically anything about your website - things like layout, the styles, logos, headers, the behavior of things, etc… If you want the highest available number of options and tune-ups, go with Avada. If you want to design with drag-and-drop and see everything in real time, go with Divi.”

The Looks: What You Can Achieve with these themes

We picked three great websites built with each of these items, so you can see how they look in practice. From the examples below, you’ll see that both themes allow you to build professionally-looking websites with tons of flexibility. ThemeFusion's creation may win the beauty contest, but it’s close.

Websites built with Divi (Examples)


The first site is a fancy looking site about fashion - see what a great example of the template in action looks like.

Fashion website example


This is more of a corporate website - and you can see the site oozes professionalism.

Corporate site example


And now for a completely different example of a site using this template, which still manages to shine. We can't say that it is not flexible.

How to beast website example

Now that we've seen some sites built with ElegantTheme's product, let's see how sites built using ThemeFusion's template compare.

Sites built with Avada - Examples


Making use of stunning photography, The template takes this site to great heights.

Avada theme example - liberty trails website


Simple, but professional, just what a university website would need and what the template has given this site.

Avada examples - education university website


A bit of a more wordy site, the Themefusion template still creates an excellent result

15 avada example yellow marine consultancy

The Price – Avada vs Divi

A Regular Licence for Avada costs $60 ($78 if you want extended support to 12 months). Divi costs $69 per year for a Personal Licence, $89 per year for Developed, and $249 for Lifetime Access. The question is: which one offers most value for your money?

A Personal License for ElegantThemes will cost you $69 per year. With this, you get to use it on an unlimited number of sites and you get access to all themes from Elegant Themes. You also get 12 months of updates and support.

The Regular License for ThemeFusion's template costs $60, and it’s a one-time fee. You get to use it on a single site. With this package, you get 6 months of support and lifetime updates.

A Developer License for ElegantThemes costs $89 per year, and it gives you 12 months of updates and support, access to all themes and plugins by Elegant Themes, and an ability to use it on an unlimited number of sites. You can also opt for a one-time payment of $249.

An Extended License for the template comes with a one-time fee of $2950. It gives you 6 months of support and lifetime updates.

There’s no clear winner regarding the price tag. The packages are different, so you’ll choose the best value for your needs. If you need a theme for a single site and you want lifetime updates, Avada would be the better option. If you want to use your purchase on multiple sites, then go for Divi.

Avada Theme Review

Although we've highlighted quite a few aspects of this theme in this article, we've also made sure that we write a complete, unbiased and detailed review of Avada here. Really and truly, if you are writing a comparison between two popular items, you have to focus on the comparisons and the differences rather than the highlights of the specific theme. 

This is why we've opted for writing a specific review for ThemeFusion's best-selling item.

In that article, we concentrate specifically on the strong points and problems with using this theme. You'll learn about its own Page builder and all of the other features and benefits which make this theme such a success.

Divi Theme Review

This comparison with these two giants of the WordPress industry wouldn't be complete if we didn't mention that we've also written a highly detailed review of Divi - after using it for several of our projects. Truth be told, as we've also said in this article, you're probably not going to get fired for choosing either of these templates to use on your website.

In the full article and review, we dive deeply into the features of ElegantTheme's most-popular template and see what are the great things about it, and what could do with some improvements.

We don't beat about the bush, we call a spade a spade, but that's why you trust right? Because we write the true experience we've had as an actual user of both these themes.

Bottom Line: What Theme Should You Choose?

In terms of aesthetics, both themes are quite fancy. When it comes to usability, there’s no clear winner there. As for the price - you pick what gives you most value, depending on the needs you have. So when it comes to comparing Divi vs Avada - we're really down to the wire.

So which is the better multi-purpose WordPress theme: Avada or Divi? The clearest answer we can give you is: it depends.

If you want to build multiple sites and you want to see the changes you make in real time, then go for Divi. If you don’t care about front-end editing, you want to get more customization options, and you only need a theme for a single site, then Avada is the better option for you.

Which one will you choose?  


Visit the ElegantThemes site to buy now | Buy Avada now from ThemeForest


Stacey Marone is writer for coursework service and a social media marketer working part-time on contract for a large consultancy firm in the US. She creates magnetic content optimized for search. In her free time she also does volunteer work and organizes some activities for children. You can follow her on twitter.

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