We're doing this Avada theme review because surely it needs no introduction today. It has already won the hearts of over 380,000, 478,000+ users across the globe. With its immense popularity within a short span of 3 years, this item has become #1 selling item of all time on Themeforest.net. In this review, we’re going to perform a deep dive to understand what it has to offer and why it has become the best selling WordPress theme ever.
This review has been updated in , following the release of 5.0, 5.1, 5.2, 5.3, 5.4, 5.5, 5.6, v5.7 of the theme.
So, what makes it stand ahead of myriads of providers in the world? The reasons are many, we’ll discuss a few of them in this Avada theme review. We review tons of themes on our web design blogs, and this will be no different - we will find all of the pros and cons of this theme. And share them with you!
But, before we proceed with trying to understand the reasons behind the huge success and popularity of this amazing WordPress Theme, let’s take a glimpse of its journey of success.
Avada WordPress Theme: From Launch to Turning into a Huge HIT!
The Avada WP Theme is the outcome of a simple thought process of two freelancers – Mohammed Haris and Luke Beck.
It was back in 2011 when both of them decided to work as partners in designing and developing WordPress themes on Themeforest.
With innovative and creative skills and constant efforts, the duo started their first ThemeFusion project in March 2012 and finally launched their biggest work in August 2012.
Within a year, it received an average buyer rating of 4.64/5 (based on 2,281 buyer opinions). Not only this, because of its increasing popularity, ThemeFusion became the top seller author for May 2013 (3,349 sales) and June 2013 (3,584 sales).
ThemeFusion's project now has a huge customer support of more than 380,000, 478,000+ users today. Not only that, but ThemeFusion has sold more than $5 million worth of items so far.
(We really can't keep up with these ever-soaring statistics, so when you're reading this review, those numbers have probably already been eclipsed).
If you’re a newbie and have just stepped into this industry, probably you might not be very familiar with the Avada theme. For those looking for a platform that could help them develop their own website, here’s a quick peek.
It can help even those who don’t know coding much or at all.
It is a multipurpose theme used to create just about any type of site, be it an online portfolio, a showcase for your business, an eCommerce shop, a social media style project, a gallery site or anything else you might need. No matter what you need, it can offer you everything you need to design a top-notch site through various functions and features that we’ve come to expect in today’s complex website requirements.
That’s of course, besides including top-notch support with your purchase.
It is clean and has a responsive design. By offering a sophisticated tool, it ensures your site gets noticed. It is very intuitive to use and perform out-of-the-box.
In short, it is super sleek, fully responsive, amazingly flexible and has incredible options to easily and quickly customize the entire website.
Our overall rating: (4.8 out of 5) Excellent - highly recommended
Avada has been brilliantly developed by its developers to help users create a multipurpose theme, packed with features, prebuilt layouts, customization options, and even third-party plugin integrations.
If you’re looking for a flexible solution that can be tailored to build a full-fledged, functional website, then this is it.
What we Liked
While the features list is huge, there are the 3 key things worth recommending about the amazing Avada theme:
It comes loaded with a multitude of options allowing you to add almost any element to your site whether or not you are aware of any coding know-how.
It is powerful, coded really well that loads fast and is compatible with all modern browsers.
Offers various demo pages and pre-loaded setups with the ease of a one-click installation.
Fusion Builder - a lightweight, powerful drag and drop visual page builder.
Advanced WooCommerce customization - plenty of options are available to create a custom WooCommerce experience.
What We Didn’t like
It isn’t suitable for those who want to create a simple site or a simple blog. In these cases, the multi-purposeness can go to waste and the various configuration options will create more friction than they will provide value.
Avada is a premium download that needs stable servers as memory usage can create complex issues for some hosting providers. It is advisable to choose a good hosting company to make the best use of it.
Review Summary Box
A Video Overview
If you want to get a quick overview of what we're on about and how this template can be used to create outstanding websites, this video says it all. The video offers a glimpse at how to use it to create your own site.
Why is this WP Template loved by 478,000+ Customers?
The Avada theme easily takes the top spot by boasting well over a staggering 478,000 sales, which is twice as that of its nearest competitor.
Check out the latest market reports here: https://trends.builtwith.com/shop/wordpress-theme
Have a look at the range of outstanding features it offers makes it extremely easy to develop a website within no time.
1. Unlimited Designs
When it comes to using a template provider, users demand a host of designs to give their site a different look every time. Keeping this need of users in mind, it offers endless, beautiful design options. The template has a simplified yet effective options panel allowing users to create virtually any design without the need of multiple themes. It is now possible to use a popular download and still have a unique design that is exclusively yours.
2. Fully responsive: Desktop, tablet, or mobile
Smartphones and tablets form a large portion of online traffic.
Hence, it is vital for every web project to be responsive so that it looks good on smaller screens, too. ThemeFusion's pet project also allows mobile responsive website development. Moreover, it also lets you play with the width of the boxes and containers without ruining the responsive layout.
3. Fusion Builder - Avada's Page Builder
As with most themes around these days, the template packs its own page builder plugin - the Fusion Builder.
v5.0 one of the major releases, was when Fusion Builder really started to shine and compare nicely with some of the other popular page-building plugins out there, having been literally been built again from the ground up. The new intuitive interface included such stuff as the Fusion Builder library (a collection of pre-built, user-generated custom content to be able to reuse your content), nested columns, history and versioning of changes, and plenty of other changes make it a real joy to use.
v5.1 saw a round of improvements on the Fusion Builder API, making it much more developer-friendly, with a bunch of new hooks and filters which developers could use to create their own extensions around this plugin.
Of course, one of the time-saving features is that it comes with plenty of pre-built templates. These are literally whole pages designed around specific niches which allows you to import them into your site, helping to literally jumpstart the web design process in a few minutes.
The pre-built templates can be used either in their original form or be customized through the drag-and-drop interface. You can also create your own template from scratch to reuse later within your website.
There are over 60+ elements with more than 200 custom options which you can use with the Fusion Builder.
v5.3 brought about another major upgrade of the Fusion Builder, the ability to perform a "Global Save". This is a function which allows you to make small changes to a 'template' which is then replicated to all the places in the site where that content has been used.
Let's say, for example, you've created your own custom Call to Action button which you've used in various place across the site. But for one month only, you have a special offer running, so you need to change all of the places where the CTA was used. Rather than having to do several changes, you can simply update the CTA button template, and the save is pushed to ALL the places where that template button has been used.
This is a REAL useful feature and a major timesaver!
The Fusion Page Builder plays an important role in website design in general, because it is available not just for this, but for any theme on the market, meaning you'll be able to save and import your work using other themes too.
v.5.6 has now added full Right Click support within the builder, because of course, this is something which we tend to expect within our desktop products. Given that the builder is a tool which mimics our desktop apps, ThemeFusion wanted the experience to be the same, and the Right Click functionality within the builder is now part and parcel of Avada.
Of course, the functions available change with the context and where the user is designing at that point in time.
4. Fusion Core and Shortcodes
Designed specifically to work with Avada, Fusion Core is a plugin that comes built-in when you download this item. Using this plugin, you can design your own web pages using all the features available with the Avada template. This plugin also includes Shortcode Generator, Fusion Slider, and Mega Menu.
Most of these elements can be inserted into your Fusion Builder layouts and are also available to be used with the standard WordPress post and page editors. The Fusion Shortcodes feature allows users to select an element of their choice and add to their content.
Furthermore, it can be customized to determine how it will look and function. A few examples of the shortcode options are customizable alerts, maps, countdown timers, videos, recent post lists, etc.
5. Tens of Theme Options
One of the key reasons why this template is a perfect fit for nearly any type of WordPress website is that users can modify to almost every aspect of your website. Thanks to the Avada theme options control panel! With this, you can change the layout, customize the menu sizing, select a header layout, choose a color scheme — and a lot more.
Users can also use the WordPress Customizer interface to configure some of these changes, which gives you a preview of your changes as you make them. The idea here is to empower non-coders to be able to create their website easily through a series of visual customization tools and settings.
6. bbPress Support & Design Integration
bbPress is adored by so many users - it has made it easy to create an online forum for them. With this WP template, users get design integration and in-depth support for bbPress to help you build the forum you want. In addition, you can also give it the look and feel you want. bbPress plugin is free and comes fully loaded with various features.
Just couple it with the design integration and create a very special online forum.
7. WooCommerce support
One of the primary reasons people set up a website these days is to put their shop online and make it available 24/7. And the most popular way of doing this with WP is using WooCommerce.
So you can imagine that this template has excellent WooCommerce support and integration.
Over the years, WooCommerce websites have gained huge popularity. Seeing this evolving demand, ThemeFusion offers complete support to the WooCommerce platform. This compatible nature of Avada with WooCommerce offers an adequate tool to incorporate landing pages, portfolio, blog or any other kind of content users wants to add.
The support for WooCommerce starts with the Global WooCommerce customizations and keeps on going to the shop pages, the product pages, and the products themselves, together with the actual checkout process, in short, everything can be tuned as you'd like it to be.
Infact, the Advanced Options customization panel has a number of WooCommerce specific customizations. WooCommerce actually has it’s own Fusion Theme Options Panel. Each product available in your shop can then utilize these Fusion Page Options, and of course, you are able to use Fusion Builder to drag & drop product page designs.C
Besides all these options for products, there are also different configurations available for the Shop pages, starting from the Clean or the Classic design styles. The Product pages can also be designed to be as unique as you'd like them to be.
With the above features, you can see how the template brings a lot of additional value when it comes to designing for WooCommerce and customizing the online shopping experience for your customers.
Avada Professional Demos
One of the most significant things we like about this theme is the excellently developed demos. Unlike other vendors, these are not just put together to make the theme look beautiful. On the contrary, these are demos which are designed to help YOU sell to your own clients.
Essentially, by using the Avada demos in your pitch, you will be able to close more business, simply because the end-user will be able to visualize the end-result, not just take your word for it.
This is one of the breaking points when pitching for work - your client will show you what websites they like, but you cannot really guarantee what the results will look like.
This is where Avada demos come to the rescue. A number of professionally designed demos have been put together for you to be able to sell to a number of niches, so if you're pitching to a hotel, you can show them the end result of using this template to design a site for a hotel.
You have access to a large pool of pre-built demo websites that you can eventually apply to their WordPress Site, that too, with a few clicks as you will see soon.
So not only are you able to use these demos to win more business, but you or the eventual buyer of the theme can quickly import a complete demo site and use it as a basis to build their own site.
Once you have imported the demo data with just a few clicks, you just need to add or customize your own specific content and change any details to those for your business, to complete a new, appealing and professional website.
This is a real help both for the developers to speed up their website development process, but also for anybody who is not a web designer by profession and needs some handholding to create their own site.
The import process works seamlessly - you can see this in the video below.
As at the time of writing, there are professional demos for the following niches, but more are built and released (and/or updated) with every version:
- Design agency, Creative
- Fashion blog
- Lifestyle website, travel
- Hosting company
- Architecture firm
- Hotels and hospitality
- Cafe and restaurants
- Product landing page, App
- Shop, ecommerce
- Personal brand/freelancer
- Health and medical, dentist, etc.
- Spa and Beauty, salon etc.
- Sports, gym and fitness
- School, academy or university
- Finance, Law
- Skills, electrician, construction,
- IT, Technology and Science
v5.2 brought the release of the upgraded Demo Importer. Using this new tool, one could quickly and easily import a demo into their own installation of WordPress and then combine and mix and match parts of the demos to kickoff your website project.
After importing the demos, the only thing that would be left to do would be to actually customize the content to that of your client or yourself.
Have a look at the below video, you can see that with a few clicks you can create a done-for-you website using the ready-made demos. Nice, isn't it?
User Experience: Designer or not - achieve excellent results
What do you look for in any software or portal? Of course, the ease-of-use!
This is one such platform that is easy to use even for a novice. While there are many options which make it sound very complex, users who have actually tried their hands on it found it to be very user-friendly.
As soon as you activate the Avada theme, it starts working for you. It offers a range of easy-to-use tools that help users create landing pages, sliders, and customize their project as and when needed. Moreover, users also get a page builder that can be used to create completely new layouts with a unique design. Plus, you also get the flexibility to add or import demo content.
All you need to do is select a demo from ThemeFusion and download all its content into your project. You can add your own content later.
Premium Plugins Built-in
One of the reasons why this theme is great value (as you'll see from the price below), is because Avada includes a number of premium plugins, bundled in as part of the price. If you have to acquire all these premium plugins separately, you'll find that they will actually cost you MUCH more than just buying this single product. Essentially, there's more than $100 value just for these plugins alone.
A fair deal we think.
The following are the plugins which are bundled with your purchase, of course, which are fully supported, blending in nicely into the actual end-result:
- ACF PRO (Advanced Custom Fields) - allows you to customize any plugin or theme to create customizations without touching any code
- ConvertPlus - an advanced and flexible lead-generation product
- Fusion White Label branding - remove any references to WordPress or other vendors such that the end result can look like your OWN set of tools
This powerful template also comes with built-in styles and support for Contact Form 7, Gravity Forms, The Events Calendar, bbPress, WooCommerce and plenty other integrations as well. It's also fully compatible and tested with most popular plugins such as WPML, Yoast, W3TC, JetPack, Revolutions Slider, Layer slider, BuddyPress, WP Retina 2x, WP Rocket, All In One SEO, Next Gen Gallery, UpDraft Plus and plenty of others.
Responsive + Mobile Visibility System
This one of a kind platform allows users to control what is seen on different screen sizes. It works responsively on 3 screen sizes – small, medium, large. Each size has a global theme option to set the exact point at which it should display. In addition, each Fusion Builder Element has a button set, which lets you choose the visibility of each element on each screen size. This allows users to have unique layouts on each screen size rendering better design flexibility.
GDPR and Privacy Support
May 2018 saw the enforcement of GDPR compliance within the European Union which caused quite a flurry of activity around the online world. ThemeFusion appreciates that this was a headache for quite a lot of people, so v5.6 saw the introduction of built-in GDPR and other Privacy support mechanisms within the template.
Besides customizing what appears in the banner, you can also fully customize the styling of the actual banner to match the website where the banner will appear. You can also allow the user to consent to specific tracking cookie codes from 3rd party providers explicitly.
Full Documentation and Great Support
Not everybody finds it easy to handle such platforms and even an expert might get stuck in doubts. To help users in problem situations and to resolve their issues, ThemeFusion offers complete support to clients. The team provides real support to the users from the people who have actually created the item.
Not only this, ThemeFusion's products are very well documented.
You get complete details of each of its features of Avada with step by step instructions on how to use it. Documentation is also available for additional plugins that come with it.
Avada Pricing Information
One of the major concern for users while using any platform is its availability and pricing.
The good news is that Avada offers a great relief to its users in this aspect also. Avada is available on the ThemeForest marketplace for just $60 including six months of support from ThemeFusion theme developers. Users who are willing to extend this support period to 12 months can do so by paying an extra $17.70. What more? Lifetime theme updates are add-ons with every purchase!
Other Significant Features
Retina Ready – To make your website appear amazingly sharp and crisp on high-resolution screens, the template comes with Retina compatible features.
5 Header Designs – Users can now choose from 5 different header design, including text, icons, links and much more.
Translation Ready – Unlike any other website development platform, it includes translation files to translate it into other languages.
Attractive Sliders - the template includes premium sliders including Layer Slider, Fusion Slider, Revolution Slider, and Elastic Slider!
Advanced Options – Besides offering a multitude of advanced options, another very effective feature allows users to enable or disable specific features. When you navigate to the “Extras” tab in the advanced admin panel, you will see several options. Choose to enable or disable individual features as per your need. This can help you optimize your website by disabling scripts you no longer need. Also, using the advanced options panel, you can customize any part of your website quickly and easily.
Unlimited Color Options – ThemeFusion have included a backend color picker to offer a range of color options. Users can now change anything, such as gradients, etc
Auto Theme Updater - The template also has a custom Auto Theme Updater feature to make users’ job easier, eliminating their need to upload their files via FTP or WP. Now, users just need to set up their Themeforest credentials, and they’ll get a notification to update each time a new update is released. So, updates are just a click away now!
Custom Widgets – Users can use customized, ready-to-use widgets that are all stylized. Simply drag them and drop into place!
Multiple Sidebar – Endless sidebars let users create custom sidebars for each page!
Touch Enabled – This is something innovative and incredible too! The template offers touch-enabled sliders so that the viewers on mobile devices can easily navigate through the slides!
Easy Customization – Customizing a theme is no longer a hassle. Its advanced page options (which can actually be reused in different pages), options, & extensive docs make it super easy to customize Avada also!
Vector Icon Fonts - The template comes with completely integrated Font icon set that users can use with mega menus, shortcodes, navigation menus, social menus, and social widgets.
Full Font Awesome 5 support - Since v5.5, the theme fully integrates Font Awesome 5, allowing to use ANY icon in this library with your designs
Video Support – Avado supports both YouTube and Vimeo videos allowing users to add them to any their web page or post!
Google Maps – Navigation and Geo-tagging has become important for businesses, for varied reasons. Almost every website needs to integrate Goole Maps within its web page. Avada comes with fully integrated Google Maps allowing users to select custom sizes from the contact page map!
Social Media – No business can drive traffic without integrating social media buttons on its websites. If you want your users to stay in touch with you 24*7, make sure to add social media icons to your website. The template has built-in support for social sharing.
WCAG 2.0 Compatability - since v5.1 the theme is fully compatibly with the Web Content Accessibility Guidelines, to allow the resultant website to be reachable to all kinds of audiences.
Is Avada theme good for SEO?
It is a must for website owners to develop a site that is optimized for SEO.
Don’t worry though, even if you aren’t aware of the latest SEO practices of developing a website, because the template can do it for you. It was created and designed with best SEO practices, allowing search engines to index your website content without putting in any negative ranking issues - it is fully SEO-optimized.
It is surprising to us, as SEOs, that people are still asking this question these days. While on-page SEO is a huge factor when it comes to ranking a website, it is hardly possible for a theme to break the on-site SEO to such an extent that it makes a ranking difference.
In reality, what matters for SEO which is affected by the template is whether the website loads fast. This is what the web designers need to cater for. One needs to make sure that the theme is not overloaded to such an extent that the website and pages become slow to load.
While having too many features can encourage you to play with innumerable ideas, sometimes this can also end-up causing heavy page loads and memory loss. For instance, Avada offers a range of background types, fonts, and other design elements to choose from.
However, you should still follow some constraints to avoid the pitfalls associated with too many options. Fortunately, Avada has been taking a lot of care to ensure that the performance of the template is still top-notch with such stuff as CSS Caching and Asynchronous Media Query Loading.
Another drawback of using it (which also applies to other feature-rich themes) is that having so many choices of settings, configuration, layouts, etc. can increase the learning curve of using the product. As a brand new user, you might actually get a bit overwhelmed when encountering Avada the first time and want to use it for building your website.
We would suggest that a beginner user does not work on their live website immediately. On the other hand, they should setup a test environment and use it to experiment and learn about all the features and functions.
Once they are comfortable and confident in using it, then they start working on their live environment.
“If I could give 100 stars for support and attention to detail I definitely would. I’ve purchased a good number of WordPress themes from various developers that look good on Themeforest but after you buy them you find numerous problems, bugs, crazy admin and very very poor support. I purchased the Avada theme and there were a couple of problems too, but the guys from ThemeFusion were remarkable – I really mean this. The speed of support and attention to detail is quite phenomenal. If you are considering buying this theme at all then take it from me, you will be extremely pleased.”
Soon after its release, Avada became a debated topic among the industry experts and critics. Most of them shared their views in favor of Avada - making it a winning choice.
Have a look at few these positive reviews about Avada that might help you make your final decision.
2. WP Rocket
3. WP Theme Detector
10 Awesome Avada Theme Examples
Because it's hard to picture the results of the product without actually looking at the end result, here are 10 awesome Avada theme examples which are currently live.
1. Liberty Trails
2. Yellow Marine Consultancy
3. Rincon Del Socorro
4. JL Recruitment
6. University of Hawai’i Maui College
7. White Sulphur Springs
8. Cheyanne Contracting
9. Bezign Creative
10. Green Leaf Cleaners
If you want to find more Avada theme examples, may we suggest you visit this link, to see all the latest examples of this theme in use today.
While this article completely supports the use of Avada theme and discusses all its valid points, listing a few quality alternatives takes us closer to winding up the discussion, without any bias. We think these are great themes too!
1. Divi vs Avada?
Without a shadow of a doubt, Avada is an absolute great theme and we love it, but there are of course plenty of other great themes. One of them, is, of course, Divi from ElegantThemes. We've compared Divi vs Avada, so you might want to check this out NOW.
These two themes are very different from each other, even though they are both multi-purpose in nature. So much so, that we've done a deep-dive comparison of these two templates, to see the strengths and the weaknesses of both. For example, Divi is often criticized for the way it handles shortcodes. On the other hand, the ThemeFusion builder is still not working in real-time, so you'll have to save and check the front-end each time.
While these may not be breaking points, you should be aware of them.
In case you're interested in checking out other alternatives, CollectiveRay did a full analysis of Divi theme here for you too.
One of the best alternatives available today, Divi is a WordPress Theme and Visual Page Builder by ElegantThemes which can be used to create just about any type of website you want. Whether you want to create a static website or a single page, using Divi, you can achieve your desired result in no time at all.
Divi is a perfect blend of great looks and a wealth of impressive features. It offers a wide range of page templates, an easy to use page builder and a flexible control panel that will suit those looking for an out-of-the-box solution, and even those who want to create custom designs without coding.
X is the ultimate WordPress Theme that comes packed with four “stacks” that are entirely unique designs. It is a non-coder friendly template that has clean code, good site loading speed and amazing functionality. Unlike other themes, it doesn’t clutter your website with bloat or unwanted code. Moreover, X is very powerful in terms customizability and professional web development.
Bottom Line: Avada is a proper WordPress theme you won't regret buying
Considering its extensive features list, manageable and effective use and affordability, it can be concluded in our review that Avada is a premium product for those wanting the freedom to build any kind of website while enjoying a wide selection of pre-built demos, themes, and layouts on offer. In addition, you get complete control over each and every aspect of your website. In short, it is an excellent theme that can create almost any kind of WordPress website unimaginable.
If you too have experienced website development using Avada, feel free to share your experience with our readers. Write in the comment box below and suggest useful tips to us.
Jason is an experienced WordPress developer, working at WordSuccor Ltd. He provides wordpress theme customization service and has a team of expert developers to assist him in every project. Whenever he gets time off from his work, he enjoys reading and writing articles. Get in touch with him now for any assistance regarding WordPress development.