Elegant Themes Bloom email opt-in plugin

While social media has taken the world by storm, and content marketing continues to evolve, email marketing hasn’t gone anywhere. It still remains one of the best investments of time and energy a company can make. Email marketing has a ROI of 3,800%, you can earn back $38 for every $1 you spend!

Of course, this is all dependent on how well you earn opt-ins from your visitors. That’s why we’re looking at an exciting email opt-in plugin today called Bloom plugin by Elegant Themes - a list building plugin for WordPress. Today we’ll review this highly regarded tool and look at seven ways it can increase your opt-ins and ultimately, your conversions.

What is Bloom eMail Plugin?

 Elegant themes bloom

Bloom is one of the plugins offered by ElegantThemes.

Anyone who is familiar with the work Elegant Themes has done in the past, knows that they tend to shake the very concepts of what we know about plugins. We mean that in a good way, just look at what they did with Monarch and their Divi 3.0 Theme and Builder plugins which we've reviewed here.

When WordPress users finish creating their blogs or websites, starting an email list is at the top of the priority list. When you secure a subscriber, you’ve essentially earned a lead that is already interested enough in your brand to make an effort and give you their email.

There is no shortage of email opt-in plugins available for WordPress.

Some are free, others require a premium fee to download. This product is in a crowded landscape, so let’s see if it has what it takes to stand out from the rest. In this Elegant Themes Bloom review, we're going to take a deep dive at the benefits of using it as your email plugin for WordPress.

Bloom Email Optin Plugin

Try Bloom Now


When you’re getting set up with the Bloom opt-in plugin, you’ll need to start by connecting it with your email marketing service of choice. Bloom is compatible with these mailing software packages:

  • MailChimp
  • Constant Contact
  • Mad Mimi
  • iContact
  • InfusionSoft
  • Feedblitz
  • Aweber
  • Campaign Monitor
  • GetResponse
  • SendInBlue
  • MailPoet Ontraport 

It’s fair to say that your marketing software of choice will be compatible, so there are no issues there. Start by setting up your account. Go to Tools > Bloom Settings to do so. You should see a page like this one:

Create account


This begins the process of connecting the two accounts together so they can work in tandem. Once you’ve done this, you can get to work creating opt-in forms. Go to Bloom > Email Optins to get started.

Here you’ll find the list of your current forms and some basic analytics that give you an idea of how they’re performing at a glance.



What’s really exciting about this product is the sheer amount of opt-in forms you can choose from. In total, there are six different kinds of display settings you can use to create your lead magnets:

1. Pop-Up

This first type allows you to place your form within a lightbox that appears when certain triggers are met. These are effective, but they should be used sparingly because they take up the entire screen.

2. Fly-In

This type of opt-in is smaller and less intrusive than the pop-up. This form slides up from the bottom corner of the page and can also be triggered with a variety of options. This type of opt-in doesn’t interrupt the user experience, which makes it a solid choice.

3. Below Post

This type of opt-in is used often across all kinds of websites. It works by adding the form to the bottom of your pages. That way, when the reader is finished, they have the option to sign up to your list.

4. Inline

An Inline form allows you to generate a shortcode that you can they use to place an opt-in form anywhere on the page. This option offers a ton of freedom for testing purposes.

5. Locked Content

Locked content is another type of opt-in form that, while effective, should be used sparingly. It required your users to sign up with their details before they can access something on the site. This is usually used for free downloads or exclusive content that acts as an incentive for signing up.

6. Widget

The final option is one that provides a widget you can use from the WordPress dashboard. This allows you to place the form in the sidebar, footer, or anywhere else you prefer.

Here’s a visual look at the opt-in form types:

opt in types bloom


When setting up your opt-ins, you’ll find that there are several ways to trigger them as well. These include the following:

  • Time delay
  • Percentage scrolled
  • On-click triggers

Check out Bloom and its Live DEMO

P.S. We've got an exclusive 25% off until 19th of if you click on this link

7 Ways You Can Skyrocket Your Email Subscribers and Conversions

It’s safe to say that Bloom has all the features you need and can easily be considered one of the best WordPress email optin plugin from Elegant Themes, but how does it benefit your business?

Read More: Best 40+ WordPress Business Themes 

Let’s take a look at seven ways your email opt-ins can boost your conversions and your business as a whole:

1. Pop-Ups Are Effective

This option for lightbox pop-ups may seem like a feature that can be annoying for visitors, but there’s no denying that they work. In fact, a study done by eConsultancy found that an overlay like this can increase opt-ins by up to 400%.

Here’s an example of the pop-up you’ll see when you visit Jeff Bullas’ (the internet marketing guru) blog:

jeff bullas email popup

A simple pop-up like this can be made using Bloom optin and offers a great way to earn more emails and ultimately conversions. It’s important to test your pop-up design as it will give you insight into how the headline, design, and triggers work with your specific audience.

2. Streamlined Forms Win Conversions

Another great benefit of using opt-in forms, is the amount way you can make them simple and effective for turning visitors into subscribers. With this plugin for WordPress, you can make opt-in forms a part of your streamlined sales funnel.

Studies have shown that only 49% of visitors fill out online checkout forms. Among those who fill them out, only 16% completely finish the process. This shows how people don’t like complicated forms that ask a lot of questions.

While it’s important to capture information about your subscribers so you can better understand them, balance this out with a short and simple form/process to win more subscribers. Since Bloom allows you to create these simple forms, you’ll find a huge benefit here in the form of more subscribers that will happily fill out your simple opt-in form.

3. Informed Decision-Making

The greatest opt-in plugins offer a well-rounded analytics feature to help you understand how your opt-in form designs and delivery are resonating with your audience. Bloom as this in top form with the statistics it offers.

Opt-in forms offer great opportunities for A/B testing, and this is no different. By using the built-in statistics, combined with tests of different form types and designs, you can quickly gather a lot of valuable information about your audience and your opt-in forms.

All of this contributes to an informed approach to your decisions. Data-backed decisions always lead to better performance and conversions on future efforts and Bloom can help you make those decisions.

4. Target an Engaged Audience

Email marketing is so successful due in part to its extremely targeted nature. The people who fill out your opt-in form are either current customers or highly valuable leads. They are interested and engaged with your brand which is what drove them to fill out the form in the first place.

These people are excited about receiving content from you. You don’t need to convince them to read it, because they’re already engaged. That kind of opportunity is something that doesn’t present itself often.

For this reason alone, having an opt-in form on your website offers huge benefits for your business in terms of engagement and conversions.

5. Build a Loyal Audience

email marketing benefits

The truth about website visitors, is that most of them will only visit once and then never come back. This is true especially when looking at traffic from social media. An email opt-in form offers an opportunity to turn these one-off visitors into dedicated members of your audience.

The people who sign up to your list are within your grasp at a moment’s notice. You don’t have to worry about things like organic reach or paid advertising when you have a direct line of communication with your audience.

Of course, this benefit shouldn’t be abused. If you constantly pester your subscribers, you’re bound to lose them. This is one of those situations where great power also comes with great responsibility.

6. Repurpose Older Content

Many blog posts will have a time in the limelight before they fade out of existence. An amazing benefit of email opt-ins are the ability to repurpose this content and deliver it to a fresh audience. You can grab the best parts of an old post and place it into your newsletter.

This will offer your audience the chance to see something they otherwise would never encounter. Not only will it be useful for them, but it will also act as an incentive for new people to sign up on your website.

7. The Most Profitable Type of Marketing

Perhaps the greatest benefit of a program like Bloom and, ultimately, an entire mailing marketing setup, is the potential for conversions and the low cost. Consider these compelling statistics:

One more thing... Did you know that people who share useful stuff like this post look AWESOME too? ;-)
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