How to Find the Right WordPress Photography Themes to Leave an Excellent Impression on your Visitors
If you're a photographer, your choice from the hundreds of WordPress photography themes available is going to be critical to your website's success - it's going to have to present your best work to ensure more business for you.
As a photographer, it’s indispensable to run a professional photography site to showcase a creative portfolio of your works to your potential customers.
Whether you are a designer, photographer or videographer, through an online portfolio site you can find a new customer base, expand your reach, establish better contact with your audience, and boost your revenue as a result.
Launching a photography site on your own (especially if you do not have any coding or web design skills) will consume both time and money, especially if you decide that you want to build everything from scratch.
You can always hire a freelancer or a web design agency to get the job done. For example, Alex from ForegroundWeb specializes in creating websites for photographers so it would be a good idea to get in touch.
You can also try your hand at building the site on your own, but this will take a lot of time and effort. This is where the best photography WordPress themes can come in handy.
There are hundreds of ready-made WordPress photography templates to choose from.
The WordPress community has become so large and diverse that you can get lost in the myriad number of providers and their pre-designed solutions. For this reason, we have decided to help you narrow down the choice with this roundup of just over 20 WordPress photography themes from the most reputable, tried and tested vendors only..
Before you decide on your pick from some of the best pre-designed templates there are a few tips that you need to take into account to make the right choice:
- A template that will be the foundation of your portfolio website should be from a reliable and well-established provider. Divi 4.0 (check out our review) comes to mind here as one of the most popular themes ever.
- A template needs to include various customization options that will help you personalize it as necessary.
- When choosing a perfect template for your site, pay particular attention to the options included in the download. The pricing of the templates (especially if they are free) may or may not include customer support services, bundled additional plugins, child templates, updates, etc.
All of the photography portfolio WordPress themes that we have chosen for this article are fully editable and can be enhanced with many premium customization options.
They are ready to be personalized either through their built-in theme options or with the help of experienced web design professionals focused on working on WordPress themes.
Best WordPress Photography Themes
Building a site based on a ready-made theme for photographers is not enough. When working on your project, you need to know a few web design tips on how to get started with a professional portfolio site.
This will help you to develop a site in accordance with the current web design principles.
This article has been built in a different format than most others. We will name one of our favourite themes, and then mention a tip to go with it.
We will not be discussing the features of each theme extensively. If you like a design, just click on the details or demo to see whether you think it fits what you had in mind.
1. Divi - use a tried and tested theme with excellent support
If web design is not your strong point, it would be ideal that your website works for you, rather than you have to "work on it".
What we're saying is that you'll probably need to use a solid WordPress photography theme with an established and good reputation. And no product has a better reputation than Divi, with more than 680,000 satisfied customers!
Divi is an extremely versatile theme and page builder whose primary focus is on an easy user experience for both the owners and the visitors of the site.
It comes with a number of built-in layout packs, amongst them the Wedding Photographer Layout seen below.
The beauty of this theme is that it can do absolutely anything you need it to. If you want to go minimal, you can. If you want to go with sliders, galleries, parallax and mosaics, you can too.
You can even create a full-blown webshop to sell your prints if you want to.
And you're in luck.
We've actually got a 10% OFF offer going on right now, so you'll get it at an absolute bargain price.
2. Fargo - Make sure your site is an excellent showcase (with awesome photos)
If you are presenting your portfolio in a photo gallery, your photos, or maybe even some of the products you are selling (let's say different designs or t-shirts), your imagery is going to make the real difference.
A good photo with good lighting, taken in a studio by a good photographer, will make the real difference between a product/design which sells and another that falls flat on its face.
Your site's photos need to be able to do the selling for you.
By using a theme for professional photographers such as Fargo, which of course, is fully responsive, your content, in particular, the photographs, take center-stage.
By using such a theme for WordPress, which is literally designed to make the imagery stand out, you can create an excellent portfolio of your photography work.
This theme from Pixelgrade together with your best work can really sell your services, without having to use a lot of textual content on your site. Let the results do the talking.
Tweak this theme through its theme options and go for some of the suggested color schemes and you're good to go!
3. Fiji 2 - Simplicity & Minimalism make for the best photography themes
Experienced and professional photographers know the value of portfolios built in a simple and minimalist style.
Using an interface with very little "clutter", keeps the attention of the users focused on the essentials, bringing your creative works to the forefront - and making it much easier to convert.
For example, take a look at the Fiji 2 - WordPress theme for photographers.
With a fully responsive design, intended for building photography/portfolio sites, it features a unique, minimalist layout style that will also work well for presenting photography portfolio sites. This is all done using an innovative design that will keep the visitor engaged with the work of the photographer.
This well-balanced layout structure is intended to keep the users focused on the imagery.
Another thing you might take into consideration is choosing a photography theme for WordPress which contains multiple layouts, which you can then choose to apply to your site (or different pages) as necessary.
Fiji 2 is very easy to customize - you can either use and tweak the predefined layouts or build your pages by adding, removing, and drag & dropping various page blocks.
There are beautiful style kits (Fresh & Classic) included, but you can also customize the branding for a personal look that fits your own style.
We'd suggest having a look at the demo below - we're pretty sure you'll be amazed at the results which can be achieved.
4. Astra - Keep it Simple
Most websites tend to complicate stuff, especially in the front-end.
Astra goes the other way - keeps things simple, so that it is your photography that shines, not the fancy design.
Have a look at the following portfolio starter site from Astra and you'll see what we mean.
And the other great thing about the Astra theme is that it is really quick to load, even with an image-heavy site. This is something which is essential in today's web design and competitive SEO landscape. Check out our full Astra WordPress theme review here.
5. Revolution Pro - Make sure your photography site has easy and intuitive navigation
The visual aspect of your website is immensely important to photographers. That's why the gallery layouts available with the theme you chose are an essential aspect you need to take care of.
But, the way a user feels while browsing your content is no less important.
83% of web users will simply leave a website that requires many clicks to navigate, or is not intuitive to use.
So, make the navigation (and overall usability) of your pages as simple as possible to help you keep visitors browsing for as long as possible!
In terms of navigation patterns of your site, the menu bar should be placed where the web audience expects to see it, so avoid any fancy, "original" concepts of hiding a menu bar or making it hard to find.
It’s a win-win solution to organize it horizontally at the top of the page.
It should also include 5-6 menu items tops.
The fewer options you include, the easier it gets for users to find the content they want. Take a look at the Revolution Pro WordPress theme, designed for photographers. It includes 6 menu items only.
6. Julie Bernerro - Clear & Effective Contact Page with a Strong Call-to-Action
The best WordPress photography portfolio sites should be not only about an impressive showcase of creative artworks. These should also include easy-to-reach and clear contact pages and forms, making it possible for a client to reach you out with any questions whenever needed.
In most cases, a contact page should be accessed via the main navigation menu.
The simpler it looks the better.
The fewer fields it includes, the more usable it will be. For each additional field you add, expect a drop in the number of visitors who actually get in touch.
For example, the following design for a photographer portfolio website includes an easy-to-reach contact details page, which can be accessed with one click from the minimized menu icon.
Also, test on mobile devices that the page is fully responsive and that forms work well on small screens.
Incidentally, to be able to customize your site effectively, do make sure that the product you use has a built-in or supports a WordPress page builder such as Elementor (check out some of our page builder comparisons). This makes it easy to use drag and drop features to make quick changes to your site without any coding necessary.
7. Monstroid2 - Add a photographer's recommendations blog to your photography website
Integrating a blog into your photography portfolio site is an opportunity to keep your audience updated on the latest industry news, as well as promote services in a subtle way on your site (by focusing on providing good advice around photography needs).
While a photo gallery is great, your good advice earns you trust.
Blogs also bring lots of SEO benefits, making your website easier to find on the web.Read more: 19 step-by-step WordPress onpage SEO Checklist: an easy guide to boost traffic
Monstroid Squared is a multipurpose WordPress template coming loaded with a fully-fledged blog.
It also includes a handful of pre-designed pages intended to help you get started with web projects of any level of complexity in the shortest time. It also has full support for the Elementor page builder, which is an absolutely fantastic tool, as you can see in our article here.
8. Jon Bin - Let them know who you are with a great "About" page
The About page is the second most often visited page on websites.
This is the place where current and prospective customers will go to find out more details about a person/organization standing behind a website.
Clear and concise text should be accompanied by a portrait showing your style and persona, thus growing your chances to establish a better connection with the audience.
The following WordPress template is intended for building a personal portfolio website. It features a one-page layout, where the ‘About Me’ section is placed right below the introductory header image.
9. Addison - Quality over Quantity - show only your best photographic work, not all of it
As a successful photographer, you will have to make some painful decisions to show only the best works from your portfolio. You probably have favorites that won't make it to the final site.
Because filling your site with endless galleries and images won’t bring desired results. Content and photo curation is a skill that every photographer aiming to build a reputable online presentation should master.
Showing only the best of your works, and the ones which hit the right spot, will help you promote your works and inspire visitors to get in touch. On seeing a stunning portfolio, the users are likely to be inspired to get in touch and hiring you.
The Addison Photographer Portfolio theme is a great example of a design where the quality of images is valued more than just the number of images added to the gallery.
10. VicHax - Integrate WordPress photography themes with Social Networking
Social media sites are some of the most popular online marketing mediums that allow business owners to reach a wider audience - especially when it comes to visually compelling content.
People feel empowered when they share great imagery, especially stuff that tells a beautiful story. So your photographic work has a good chance of making a hit on social networks.
Especially, if you design it in a way that is designed to take advantage of social media. Both in terms of how you tell an emotional story and how you enable the technology to help you out with the virality.
Integrating social media options into your site you make your content more easily shareable and the best WordPress sites integrate this nicely into the design, with prominent and strategically placed CTA (Call to Action) buttons to ensure that your visitors hit the share button, or tag their friends.
Of course, the integration of your social accounts should not come at the expense of other contact details. Make sure that a contact form using one of the more popular WordPress plugins is present and is easily accessible and visible.
VicHax is a stunning example of a website where social networking is done right.
11. Interra - Keep your users coming back to see your new photoshoots with Email Marketing
Email marketing is one most effective channels to build trust and deliver content to your audience.
While it is harder to grow an email audience list as opposed to a social media following, it’s still possible. And eventually, it has a better ROI tooRead More: 21 Essential Steps to Boost WordPress Email Subscriptions
Even though the audience and reach is typically smaller than on social media platforms, it is much more targeted.
These people have opted into your list, because they want to hear from you.
They want to be aware of your latest projects and updates. So do make sure that there is a custom contact form that is intended to increase your email list. Just like we did with the strategic placement of CTA buttons for sharing on social media, a good pop-up, once a user has engaged with your site can have an excellent conversion rate.
You could also make a great offer to pull them. Discounts, free advice, free high-res photos, a free consultancy call, or something else to lure them in can work wonders.
Every photography WordPress template should be integrated with a newsletter subscription form. Interra is a good example of how to integrate list-building forms.
12. Bailey - Use High Contrast to bring out your work
As a design rule, images always look better when placed on contrasting backgrounds.
Both black and white palettes work well to create an impressive portfolio showcase.
Contrasting backgrounds allow you to bring out all the colors of the photo, making it appear more vivid and breathtaking on device screens. Using a page builder also helps, because you can use predefined page templates that have the correct color contrasts already in place.
Bailey features a clean layout with clever use of whitespace, bringing out the best of the photographic elements placed on its pages.
13. REMI - Use High-resolution Photos Only
When potential customers land on your website, they expect to see a portfolio of your works in high resolution, particularly on their first visit.
Your online portfolio is meant to present your works in the highest quality possible, not low-quality images optimized for bandwidth or speed.
Whenever a person searches for a quality portfolio showcasing professional works of a designer or a photographer, he is ready to spend a few more seconds until the content of your pages loads.
Of course, it helps if there is an animation that shows that an image is loading, just so that we give the user the right expectations.
WordPress photography themes you consider should enable you to display your work not only in a clean design but in high-res quality too.
Remi is a great example of a ready-made design that not only features visuals of the highest quality but is also optimized for good performance in any web environments.
14. UpBuild - Organize Your Photos Strategically
A strategic organization of photos on a website is something that should be done with careful thought.
The strongest elements should be displayed first to attract most of the users’ attention. Always stick to this principle. Put your most successful works in the first places of a slideshow or a gallery.
It's also a good idea to place cool, quirky, or particular images at the end of the showcase.
In this way, you will leave a long-lasting impression on the visitor.
Keep this concept in mind when picking the best photography theme for your project. Make sure that it includes enough types of galleries and sliders to build your own photography display strategy.
Upbuild will manage this task perfectly.
15. Magic - The eternal debate: Scrolling vs Clicking
We’ve already discussed the importance of making your website look good on mobile device screen.
With this in mind and taking into account the growing demand usage of touchscreens, forcing the users to make a click to load more information can affect the UX of your portfolio site.
That is when various scrolling techniques can come in handy.
Designing a web page using scrolling can help you guide users with captivating storytelling. As the user scrolls down, the plot of your story is "revealed" just the way it should be.
It is way easier to look through the content shared on a site by scrolling down a page as opposed to having to click to view each image.
Magic multipurpose WordPress theme is the way to go for creative artists searching for an impressive way to showcase their portfolio and reveal stories through scrolling.
16. Archville - Use Photo Images that Expand to Full Width
Making photographic images expand to full width will make your creative works shine. It allows for no distractions except a full focus on your work.
The technique is used in the Archville WordPress theme.
17. Adeline - Get on a Personal Level
Stock photos are dead.
They cannot add any personality to a web page. Instead of filling a site with stock images, artists should add photos of themselves to the pages of websites. This gives the site a much better personality and allows the visitor to get to know you.
People are interested in learning as many details about a person standing behind a website as possible and these images should feature both on the landing page and in "About" pages.
So, expand on your style, your preferences, your hobbies and tastes, even your fashion style! Write about them and add respective images on the pages of your site - it will create a better bond with your customers.
Heck, if you have a pet, post a photo with it as well. It will make you so much more relatable!
By sharing personal information you can help your visitors better associate with you. The layout of the Adeline theme is a perfect fit for representing some personal data alongside a creative portfolio showcase.
18. ExDesimo - Use Videos to complement your photography
A picture speaks a thousand words. But a video can deliver a thousand more.
Integrating videos in the background of your site or by simply uploading those to galleries you can deliver the message to the target audience more effectively. Videos also help to keep the users captivated with your storytelling.
Exdesimo uses the power of background videos to the fullest.
19. Photographer Portfolio Responsive WordPress Theme
Use Parallax Scrolling to complement with great imagery
Using the parallax technique is not new to the web.
You can find it on websites on different topics, not only the ones used for photography portfolios, but anywhere where images can make an impact.
The parallax scrolling effect, keeps your audience immersed by creating an illusion of depth on the pages, whilst using complementary images to a piece of text. Parallax scrolling is a very modern design, and you'll find that the best free WordPress themes support it today.
Added to the layout of the Photographer Portfolio Responsive WordPress Theme, the technique adds a sense of interactivity to the pages.
20. Mevis - Use creative animations to give a photography website that edge
Animation effects can be added to the background images of a web page, to the photo galleries and sliders, as well as image previews.
Using animation effects, you can make your portfolio website pop. You'll find that the WP Bakery page builder and plenty of others, integrate animations into their page templates.
As you preview the demo version of the Mevis, you will notice a custom animation effects that appear as you move your mouse or cursor over images.
21. Marigold - Showcase your reputation with great User Testimonials (Social proof)
User testimonials are the most powerful trust signals that a portfolio site can provide.
Whether this is a WordPress theme for photography or any other powerful theme designed for selling services, social proof and testimonials are a must.
While you can have professionally written marketing texts, nothing compares to the testimonial provided by a real customer (or several), on your landing page.
As people look through the testimonials shared by fellow clients, they can come to trust that you are a person/business they can rely on to meet their needs. As a result, this increases the likelihood of you getting hired.
User testimonials will do a great job of improving conversions for any type of website that sells products or services.
22. Architera - Don't forget to add a Google Map to your WordPress photography theme
Using an integrated map, users can familiarize themselves with the location of your office or photography studio.
This works particularly work if you are in close proximity to them because they will know how easy it is to visit you to discuss details of their photoshoot or other work with you.
Architera, which is a full-screen product, is one of those customizable templates that can be used for photography portfolio sites also besides being a great choice as a premium WordPress photography theme.
At the footer of the page, you can find a usable Google map widget together with full contact details. As with all other WP sites, you can use custom widgets to add your contact details, location, and other relevant information.
Frequently Asked Questions
What is the best WordPress theme for photographers?
The best WordPress theme for photographers is probably Divi because you can use it to create any style of website that you want. But any of the above themes make for great photographer portfolio sites. It pretty much depends on what your style is. But remember, you'll have to let the imagery do the talking.
What is the best WordPress theme?
The best WordPress theme on the theme directory in WordPress is Astra. It has a top-rating of 5-stars from hundreds of thousands of customers and downloads. It has both a free version and a Pro version that gives a broader set of features. It is light, fast, customizable, and is one of the most popular themes (besides Divi) these days.
Do WordPress themes come with images?
No, most WordPress themes do not come with images, but some do. However, the images they come with are usually cheap or free stock photos, so it is not a very good idea to actually use these photos for your own site. They will leave a bad impression on your site. It is best to create a custom set of shots that bring out your own style and brand.
Is WordPress good for photography websites?
Yes, WordPress is great for photography websites for several reasons. First, there are several ready-made and excellent gallery-based themes and plugins that will ensure you can build the style of website you want. Second, WordPress is easy to use and to keep your website updated. Third, WordPress is popular, so you'll find plenty of support should you need anything. Fourth, using WordPress is cheap, you only need to pay for your premium theme and plugins and a yearly hosting fee. That's cheaper than most sites such as Wix or Squarespace.
Conclusion: which WordPress photography/portfolio theme do you prefer?
Make use of these WordPress portfolio theme proven tips to get started with a functional and user-friendly photography portfolio website. Also, pick one of these recommended and best photography WordPress themes to bring the desired look and feel to your web page in the shortest time.
Make your site an eye-catcher, a trendsetter with thousands of loyal clients.
If you've still not made up your mind, the following comparison of two of the most popular themes might help: https://www.collectiveray.com/divi-vs-avada
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