How to Find the Right Photography WordPress Themes to Leave an Excellent Impression on your Visitors
If you're a photographer, your photography WordPress theme is critical to your website's success - it's going to have to present your best work to ensure more business for you.
As a photographer, it’s indispensable to run a photography site to showcase a creative portfolio of your works to the web community.
Whether you are a designer (such as us at CollectiveRay), photographer or videographer, by means of an online portfolio site you can find a loyal customer base, expand your reach, establish a better contact with your audience, and boost your own revenue as a result.
Launching a photography site on your own (especially if you do not master any special coding skills) will be both time- and money-consuming if you decide to build everything from scratch. You can always hire a freelancer or a web design agency to get the job done.
You can also try your hand at building the site on your own, but it will take you too much time and effort. This is where photography WordPress themes will come in handy.
There are plenty of ready-made templates to choose from. The WordPress community has become so vast and diverse that you can get lost in the abundance of providers and their pre-designed solutions. We have decided to narrow down the choice with this compilation of 20 photography WordPress themes from TemplateMonster.
As you decide to pick the best pre-designed template that would match your personal or business needs ideally, there are a few tips that you need to take into account in order to make the right choice.
- A template that will become a rock-solid foundation of your portfolio website should be crafted by a reliable and well-established provider. Divi 3.0 comes to mind here as one of the most popular themes ever.
- A template needs to include various modification options that will help you personalize it just the way you need.
- When choosing a perfect template for your site, pay special attention to the options included in the download package. The pricing of the templates may or may not include customer support services, bonus features of premium-quality, child templates, etc.
All of the 21+ photography portfolio WordPress themes that we have chosen for this showcase are fully editable and can be expanded with a number of pro customization options. They are ready to be personalized either on your own or with the help of experienced web design professionals.
There is also an option to refer to TM Service Center that will get the chosen design installed and personalized within 24 hours.
Building a site on the basis of a ready-made theme is not enough though. Working on your own project, you need to know the basic tips on how to get started with a professional portfolio site the right way.
1. Make sure your site is an excellent showcase (with awesome photos)
If you are presenting your portfolio, your photos, or maybe even some of the products you are selling (let's say different designs or t-shirts), your imagery is going to make the real difference.
A good photo with good lighting, taken in a studio by a good photographer, will make the real difference between a product /design which sells and another that falls flat on its face.
Your site's photos need to be able to do the selling for you.
Forest theme from Inkhive makes an excellent showcase which integrates with WooCommerce to make sure you're able to set up a nice ecommerce shop.
But do make sure those photos are taken by a pro!
2. Simplicity & Minimalism make for the best photography theme
Experienced photographers know the value of making their portfolios built-in simple and minimalist style. By means of such interfaces, you grow your chances to keep the attention of the web users focused on essentials, bringing a showcase of your creative works to the forefront.
Even if you run a content-heavy web project, organizing it in a simple way grows the chances that people will get your message and stay on the page.
For example, take a look at the Focussity WordPress theme. Intended for building wedding websites, it features a minimalist layout style that will also work well for presenting photography portfolio sites.
A well-balanced layout structure is intended to keep the users focused on the essentials.
3. Make sure your photography site has easy and intuitive navigation
The visual aspect of your website is of immense importance to photographers. The way a user feels while browsing the content is no less important.
83% of the web users will simply leave a website that includes too many clicks to navigate to the necessary piece of data.
So, making the navigation on your pages as intuitive as possible will help you multiply the number of your site visitors.
Working on the navigation patterns of your site, make sure that the menu bar is placed exactly where the web audience expects to see it.
It’s a win-win solution to organize it horizontally at the top of the page.
It should also include 5-6 menu items maximum.
The fewer options you include, the easier it gets for the users to find the piece of data that is of interest to them. Take a look at the personal page WordPress theme. It includes 5 menu items only.
4. Clear & Effective Contact Page with a strong Call-to-Action
Photography portfolio sites should be not only about an impressive showcase of the creative artworks. These should also include easy-to-reach and clear contact pages, making it possible for a client to reach you out with a couple of questions whenever needed.
In most cases, a contact page can be accessed via the main navigation menu panel.
The simpler it looks the better.
The fewer fields it includes, the more usable it will appear in the eyes of the web users. For example, the following design for a photographer portfolio website includes an easy-to-reach contact details page, which can be accessed with a click on the minimized menu icon.
5. Add a photographer's recommendations blog to your photography website
Integrating a blog into your photography portfolio site is an impressive opportunity to keep the audience updated on the latest industry news, as well as promote services in a separate environment on your site.
Blogs also bring lots of SEO benefits, making your website easier to find on the web.Read more: 19 step-by-step WordPress onpage SEO Checklist: an easy guide to boost traffic
Monstroid Squared is a multipurpose WordPress template coming loaded with a fully-fledged blog. It also includes a handful of pre-designed pages intended to help you get started with a web project of any level of complexity in the shortest period of time.
6. Let them know who you are with a great "About" page
The About page is the second most often visited page on websites.
This is the place where online customers can find out more details about a person/organization standing behind a website.
Clear and concise texts should be accompanied by a self-portrait, thus growing your chances to establish a better connection with the audience.
The following WordPress template is intended for building a personal portfolio website. It features a one-page layout, where the ‘About Me’ section is placed right below the introductory header image.
7. Mobile-friendly Layout because it's more than likely, your site will be visited from a mobile-device
With a growing demand for handheld devices, there is a growing tendency to make all contemporary websites mobile-friendly. Making the layout of your website adaptive to the screens of smartphones and tablets grows the chances that your audience will keep on growing.
The variety of screen sizes is growing at a tremendous speed. So, it’s almost impossible to craft a separate site version for each screen size possible.
By means of a responsive site design, you may rest assured that all content that you share on the pages of your site will look perfectly well on all screen sizes.
GeoPhoto is a great example of one of those responsive WordPress templates that will run flawlessly on any device.
8. Quality over Quantity - show only your best photographic work, not all of it
As a successful photographer, you will have a desire to showcase only the best works from your portfolio.
Filling your site with countless galleries and images won’t bring the desired results. Content curation is the skill that every photographer aiming to build a reputable online presentation should master.
Showing only the best of your works will help you promote the works that you are really proud of. On seeing a luring portfolio, the web users are likely to get more interested in hiring you.
Addison Photographer Portfolio is a great example of a design where the quality of images is valued more than the number of images added to the gallery.
9. Integrate your photography website with Social Networking
Social media sites are the most popular online marketing mediums that allow business owners reach a wider audience - especially when it comes to visuals. People feel empowered when they share great imagery, so your photographic work has a great chance of making a hit on social networks.
These are also the resources where people can learn about new projects and creative professionals through a work of mouth.
Integrating social media options into your site you make your content more shareable.
Links to social media profiles work as “outposts” outside of the photography portfolio site, making it possible to spread the word about your talent into the online world. VicHax is a stunning example of a website where the social networking is done right.
10. Keep your users coming back to see your new photoshoots with Email Marketing
Email marketing is one most effective channel to build trust and deliver content to the target audience.
It is harder to grow audience through email newsletters rather than social media following. Still, it’s possible - and eventually has a better ROI.Read More: 15 Essential Steps to Boost WordPress Email Subscriptions
Even though the audience is less numerous than on the popular social media platforms, it is more targeted.
People who receive your email newsletter is made up of those users who subscribed to your updates on their own, so they want to be aware of your latest projects and updates.
Each and every photography WordPress template from TemplateMonster is integrated with a newsletter subscription form. Interra is no exception.
11. Use High Contrast to bring out your work
As a rule, images look better when placed on contrasting backgrounds.
Both black and white palettes work for an impressing portfolio showcase. Contrasting backgrounds let you bring out the colors of the photo, making it appear more vivid and breathtaking on the screens of the contemporary devices.
Bailey features a clean layout with a clever use of the whitespace, bringing the photography shared on its pages to the foreground.
12. Use High-resolution Photos Only
When potential customers reach your web page, they expect to see a portfolio of your works in high resolution only.
Your online portfolio is intended to present your works in the highest quality possible, not low-quality images optimized for bandwidth. Whenever a person searches for a quality portfolio showcasing professional works of a designer or a photographer, it’s likely he is ready to spend a couple of more seconds waiting until the content of your pages loads.
Remi is a great example of a ready-made design that not only features visuals of the highest quality but is also optimized for a speedy performance in all web environments.
13. Organize Your Photos Strategically
A strategic organization of photos on a website resembles working on an essay or an advertisement.
The strongest points should go first in order to attract the most of the users’ attention. As you keep stick to this principle, put your most successful works in the first place of a slideshow or a gallery.
It will be a good idea to place cool images at the end of the showcase. In such a way, you can leave a long-lasting impression on the audience. In this way, when picking the best photography theme for your project, make sure that it includes enough galleries and sliders to build your own photography strategy.
Upbuild will manage this task perfectly well.
14. The eternal debate: Scrolling vs Clicking
We’ve already discussed the importance of making your website look good on the screens of mobile devices.
So, taking into account the growing demand on using touchscreens, forcing the users to make a click in order to load more information can affect the UX of your portfolio site.
That is when various scrolling techniques come in handy.
Designing a web page using the scroll you can guide the users through a more captivating storytelling, which reveals the plot just the way it is supposed to be. Additionally, it is way easier to look through the content shared on a site as you simply scroll down the page.
Magic multipurpose WordPress theme is a way to go for creative artists searching for an impressive way to showcase their portfolio and reveal stories.
15. Use Photo Images that Expand to Full Width
While making the photographic images on your site expand to the full width, you will make your creative works shine, captivate the users’ eye with your most successful projects with new power.
As a user reaches a website containing minimized photo thumbnails or galleries, he/she may simply miss some tiny details that make specific works so impressive. So, letting a person expand an image, you get him more immersed into the story that a photo reveals.
The technique is added to the Archville WordPress theme.
16. Get on a Personal Level
Stock photos are dead.
They cannot add a sense of personality to a web page. Instead of filling the ‘About’ page of your site with stock images, artists should better think about adding the photos of themselves to the pages of websites.
People are interested in learning as many details about a person standing behind a website as possible.
So, if you have more hobbies, write about them and add respective images on the pages of your site.
If you have a pet, post a photo with it as well. Your clients want to relate with you.
By sharing personalized information you can provide them with the data they can associate you with. The layout of the Adeline will be a perfect fit for representing some personalized data alongside with a creative portfolio showcase.
17. Use Videos to complement your photography
A picture speaks a thousand words. A video can deliver even more.
Integrating videos in the backgrounds of your site or simply uploading those to galleries you can deliver the message to the target audience way more effectively, as well as keep the users captivated with the storytelling.
Exdesimo uses the power of background videos to the fullest.
18. Use Parallax Scrolling to show great imagery
The technique is not new to the web audience.
In fact, you can find it on websites on different topics, not only the ones representing photography portfolios. By means of the parallax scrolling effect, you can get the audience immersed into a more captivating site browsing as you create an illusion of depth on the pages.
Added to the layout of the Photographer Portfolio Responsive WordPress Theme, the technique adds a sense of interactivity to the page.
19. Use creative animations to give photography website that edge
Animation effects can be added to the background images of a web page, to the photo galleries and sliders, as well as image previews.
By means of animation effects, you can make your portfolio website more functional and user-friendly.
As you preview the demo version of the Mevis, you will notice a custom animation effects that appear on the mouse-over.
20. Showcase your reputation with great User Testimonials (Social proof)
User testimonials are the most powerful trust signals that a portfolio site may have.
You can upload the pages of your site with the most professionally written marketing texts. However, nothing can compare to the opinion provided by a real customer.
As people look through the testimonials shared by the fellow clients (both positive and negative ones), they realize that you are a person/business they can deal with. As a result, this grows the likelihood of you getting hired.
User testimonials will do a great job on a variety of web resources that work with clients.
21. Don't forget to add a Google Map to your photography WordPress theme
By means of an integrated map, the users can feel the ease of coming to your physical location.
In this way, they will be able to come to your office to discuss details of the future photoshoot.
Architera is one of those customizable templates that can be used for photography portfolio sites also.
At the footer of the page, you can find a usable Google map widget accompanied by contact details.
Make use of these 20 proven tips to get started with a functional and user-friendly photography portfolio website. Also, pick ready-made photography WordPress themes to bring the desired look and feel to your web page in the shortest period of time. Make your site an eye-catcher, a trendsetter with thousands of loyal clients.
If you've still not made up your mind, the following comparison of two of the most popular themes might help: https://www.collectiveray.com/wp/themes/divi-vs-avada