Whether guest posting or pitching for coverage these blogger outreach email tips will put you on the right track
1. Warm-up your recipient rather than sending a cold email.
Humans are social animals. They have an inherent, instinctive mistrust of the unknown. Before you can earn trust, you need to be seen as a friend rather than a foe. This is human nature.
Blogger outreach is the same. Your cold email outreach is liking getting sweets from strangers. The recipient is wary of you.
You have to foster a relationship first. But how do you build trust? It's not as hard as you might think.
Engage with the blogger on their channels.
Comment on their site or blog. Like and reply to their social media posts, share and retweet their stuff. Interact with them. When you pitch with blogger outreach email, your name will be familiar. And you won't be the mistrusted stranger.
2. Make it all about what will be beneficial to the recipient.
You've got all to gain but nothing to lose. What benefits are you bringing to this new relationship?
As a person doing outreach to bloggers, for you, it's a numbers game. Anybody who replies and gives you a link is a win.
The site on the other side needs to get a benefit too. It takes two to tango.
What is your blogger outreach pitch bringing to the table? Work and edits? Publishing your post? Why is your pitch worth my time?
Make sure your pitch brings benefits to the site you're pitching.
3. Do create an outreach email that is specific to the blogger.
As a high traffic site, you are not the first to make a pitch. We specifically ask for people to Write for Us, so we've seen hundreds of guest posting pitches. We've also done plenty of guest posts too, so we've had to send tens of blogger outreach emails.
So grab our attention. Pique our interest. Do you know what we are passionate about? Did you just come across the site in your keyword search and thought you'd "try your luck".
Pique their interest. Study and show that you truly know and follow the blogger.
Address the blogger by their name. Do not send a generic email without addressing the person. "Hi" there is very different from "Hello David, how are you doing? How's the newly married life going?"
4. Do not use a blogger outreach template from your guest posting course.
Blog owners receive far too many near-identical blogger outreach emails. It gets very stale very quickly.
It even becomes funny at a point.
It also gets very unsuccessful. If all the effort you did was a copy-paste from a template, then I'm sorry, but your work ethic leaves much to be desired.
We've been in the business. We've learned to smell guest post templates.
We've even learned the template structure.
Break out of the blogger outreach email template. Make sure your outreach email is for me specifically, or for the blogger you're addressing the email to.
Oh look, I've seen this before. Several times. Thanks but no thank you.
Then again, some cold email templates are pure gold. Dmitry from Criminally Prolific has been hugely successful at creating very successful cold email templates, so you might want to have a look at this stuff.
5. Keep your pitch short but interesting.
Bloggers would rather read a long outreach email which clearly shows how you could benefit their site.
6. Do make sure your spelling and grammar is spot on.
Especially if you want to guest post. Not getting your blogger outreach email spelling right, says a lot about your overall reputation and perfectionism.
Read it and proofread it. Twice. Send it to yourself and read it again.
Use Grammarly if you're not a native English speaker.
Do not send this type of blogger outreach email - it is a fail on so many levels it hurts.
7. Do create awesome content or offer the blogger something awesome to link to.
When asking for links through blogger outreach emails, only pitch your best content. Pitch only to sites which have shown a constant interest in the topic.
8. Ask for feedback, not a link.
Rather than sending a link to the post you want to get linked you should ask the blogger for feedback. Send an enquiry whether they would like to see a post about their favourite topic. The link may come if the content is great.
If they don't answer you within a week - resend. Some people are busy. Or away. Or on vacation. Or your blogger outreach email ended in their spam trap. Or something.
Use SideKick to know when they have opened the email. If they open and don't reply within half an hour, resend while it's hot. Use your judgement though.
9. Ask for their preferences, don't pitch yours.
If you are sending an outreach email asking for something from the blogger, such as a guest post, ask whether they have a preference towards specific topics first. Don't just offer to guest post about topic which interstate you only - make sure the blog will benefit the recipient too.
Remember that for you, it's always a win.
Make sure your blogger outreach email gives something valuable to the recipient. If it doesn't, why should they act on it?
It would be nice if you asked ME, what I would prefer rather than asking me to post what you need.
10. Save the blogger some time.
When TemplateMonster offers to guest post on my site, they prepare the guest post in full HTML. Headers, italics, links with affiliate code built-in, and images ready with the correct name. I just copy, paste into my editor upload the images, save and publish. It takes me all of 5 minutes.
Offer to do that for the person you will be submitting too. Style to what their site looks like, not what you find easiest.
Ask them what format they prefer. Google Doc? Markdown? Pure HTML? Do they prefer it if you actually upload it?
Prepare the imagery and designs which go with the content. Make sure they fit the style or ask for guidelines.
Only include a pitch about your product where it compliments the content only. Even if it does, ask for permission to link. Website owners hate becoming unwitting banners and endorse products they are not fond of
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