At CollectiveRay, we're always trying out new hosting servers - for one reason, we like our websites to be fast. So when we came across the opportunity to write a WPEngine review - we jumped on it.
Because who hasn't heard of WPEngine? This company has built itself a reputation around WordPress hosting - it's even built right into their name - so they've set themselves a great standard to live up to, they are the engine that powers your WordPress.
As experts who have dealt with numerous hosting services, too many to mention, we can review a hosting service and say it like it us. And that's what we will do with this article - give you all of the nitty gritty details of hosting your site on WP Engine.
Since we host websites on WPE ourselves, we've also just revisited the article in and updated with all the new details as necessary.
WPEngine Review Summary
Our overall rating: (4.9 out of 5) - Excellent - highly recommended
What we Liked
While the features list is huge, there are a few key things worth recommending about this service:
Blazing fast speed.
Great User Experience and Dashboard.
Easy, flawless, automatic migration from one host to another.
Built-in CDN (at no extra cost).
Daily checkpoints (backups) done automatically, ready for easy recovery and restore.
Built-in GIT Push for soruce control of your development.
What We Didn’t like
Some plugins are simply not allowed on the service.
CPanel and other common functions are not available.
Who is WP Engine?
WPEngine is one of the biggest names in managed WordPress hosting.
Founded in 2010, they are not one of the early entrants into this market, but they've certainly carved themselves a top position in this niche industry.
Unlike other hosting companies, WPEngine focuses on one thing and one thing alone:
Essentially, they focus all of their resources and energy on the WP framework, hence their name.
This company is powered by an award-winning team of WordPress experts, these days, the company employs more than 250 people, headquartered out of Austin Texas, but with offices in San Francisco, San Antonio, London and Limerick (Ireland).
One of the ways in which we gauge the stability of a company is actually based on what funding the company gets if any.
With nearly $290 million being raised over the years, and the latest round being a whopping $250 million raised in January 2018, from venture capital firm Silver Lake, you can be assured that this company is going places.
The reasons for being to be able to raise so much funding are various:
- it is one of the largest WordPress hosts
- it has an extremely successful productized platform - the Digital Experience Platform
- it's estimated the company has $100million in annual recurring revenue, 70,000+ customers (up 30 percent from the previous year) and a valuation of about $500 million at least
- it powers around 5% of internet visits - a hugely significant portion of the internet
So yeah, the numbers definitely are able to do this company justice.
While there is more competition in the managed hosting business than in any other niche, it's clear that WPEngine is a market leader here, with excellent brand recognition, cutting-edge features, and a leading platform for all kinds businesses, including the enterprise sector.
(or get 4 months off on annual plans)
How we structured this review
We're not basing this review on anecdotal experience, we are basing it specifically on our own technical expertise when it comes to hosting companies.
Let's get down to the nitty-gritty.
The WP Engine Platform
When it comes to the actual service, this company offers a platform, an experience - the Digital Experience Platform. But what is this exactly? Does it live up to the hype?
Let's dig deep to find out.
When you log in to the administration console, you first hit the Dashboard, where you'll find a number of current important notices and a quick summary of what's going on with your account.
At the very top, I had a couple of messages which I dismissed before I took the screenshot below, but let's have a look at the Dashboard and some of the features it has, some of which offer a real difference already when it comes to comparing to other hosts.
Summary of installations and important stats: the dashboard starts with a quick summary of all of the installations of WP which you have in place and some statistics about them, including the Total Visits and a 10-day average, together with bandwidth and storage use. This quick glance at these essential details can show you if you are experiencing any anomalies, such as traffic or bandwidth spikes.
Live Chat + waiting time: the availability of getting in touch with the Live Chat support directly from the Dashboard is sweet. But what is even cooler is that by hovering on the chat feature, you can immediately see the expected wait time before you get ahold of a support representative.
Knowledge Center + System Status: also available in the sidebar are quick links to essential pieces of information to help you build your site effectively. System Status is also available right there on the sidebar too. This is absolutely great transparency. Rather than hiding any issues which are currently affecting the service who knows where, you can see exactly what is going on in terms of status and resolutions of any recent incidents.
That's more than enough information than you need as soon as you log into your website's Dashboard.
Onwards and upwards, let's have a look at the Installs Dashboard.
The Installs Dashboard
This is where you start having a look at the real details of each specific website you have hosted.
Once again, we can see that a lot of thought has gone into organizing this view in a manner which presents all of the necessary information immediately, with everything else accessible through menus as necessary. Clearly, a lot of thought has gone into the User Experience - making it as smooth and as simple as possible.
At a glance we can see most of the important details about our website, with such stuff as the CNAME of the website (something you'll need if you want to do DNS changes to your domain), the IP address, the region where it is hosted, the PHP version, your direct technical contact and the current version of WordPress your website is running.
You've also got a set of statistics about the current trends of visitors to your site.
The left-hand menu, is where you can access a bunch of other stuff related to the setup of your website.
Domains: the Domains function is what you use to point your existing domain to your hosting on WP Engine. It provides you with all the details you need to redirect your DNS settings to WPEngine. You'll find the CNAME and A record which you'll need to perform the required changes and a direct link to a Knowledge Base article of what you need to do to enable the settings above with your Domain Registrar.
CDN: So if you've been around our site for a while, you know we think CDN's are a great idea for faster website - especially if they come for free! If you're not familiar with what a CDN does, in a nutshell, a CDN is a geographically distributed network of servers which will serve your heavy website resources from a location which is physically close to your visitors - making your website that much faster to load.
So when we came across this feature, we were really positively surprised.
As you might know (or not), a CDN service plan typically starts at not less than $10/month for the lowest plans. So the fact that this service is bundled right into the hosting plan, means you're getting the speed benefits of a CDN, without having to fork out extra money for it.
Redirect rules: redirect rules essentially instruct your website to forward visitors to a specific web page to a new (different) address of that page, or another page you prefer sending those visitors too.
This is especially useful when you've done a site reorganization and want to make sure you don't lose any traffic to broken pages. Most especially, redirects make sure you don't lose the value of any links you might have acquired.
Typically, redirects can be done via a WordPress plugin, but having these accessible at server level is better, because doing this at server level removes the load from your WP site.
Access Logs: while this is not a feature which everybody will be interested in, it's good that this is available. These are complete logs directly from the web servers hosting your site i.e. both Apache and Nginx. In essence server access logs record all requests processed by the server and can be useful for understanding how your site's caching is affecting it's performance.
Apache access logs contain the hits to your website that are uncached and need to be processed by the server.
Nginx access logs contain all hits to your website including requests for static, cached, and uncached content.
Error logs: again, a fairly common feature, this is so that if your website is throwing any errors, you should be able to quickly troubleshoot any problems by looking directly at the errors coming straight from the web server.
SFTP Users: If you don't have direct access to the files on your server, the next best thing is to access the file directory using Secure File Transfer Protocol or SFTP. In this section, you can set up credentials to access the Secure FTP functionality.
GIT Push: This is another great key differentiator to most hosts. If you've got plenty of customizations going on with your website, you'll need to store them safely in a cloud-hosted source control service. GIT is the protocol typically used to communicate with a source control service. As you can see, the GIT Push function allows you to push the source code by your developers onto the hosted and secure environment of WPEngine.
Again, the fact the source control is directly integrated with the hosting makes it that bit of a touch which makes all the difference when you're in a live environment. Rather than having to use a separate source control repository such as GitHub, then having to deploy to your hosting, this is all done, in-place as part of your plan.
This is such a great feature, that we have to dedicate a section all to it.
You probably already know that backups are essential and lifesavers when stuff goes wrong, especially in cases of catastrophic failures.
Like we always say, if you're not taking any backups, you're really living on the edge.
Yet, doing good backups is hard work. Most non-technical people will find that creating backups is quite a bit of a headache. So yes, most people take the easy way out ... and just hope nothing goes wrong.
But when something does go wrong...the consequences are not pretty. You don't want to be in that position, I can assure you. We've had clients who lost a lot of money due to not having good backups in place.
So yeah, you need to have backups.
Well, the service you get from this host means that backups are fully handled - you really have to do absolutely nothing.
Backup points are exactly what they sound like, points at which a full backup of your website has been performed.
By default, you'll get what is called a Daily Checkpoint, essentially this means that you have, at the very least a daily backup of your site.
You can then choose to perform more manual backups by clicking on Back up now, should you be planning to perform a drastic (risky) change - and want to make sure you have a working version to revert to.
Or you could opt to Download a ZIP of the backup so you can restore it at another location.
Or the easiest thing to do if things go belly up, simply Restore your website to a previous version.
Seriously, this feature alone, sets this company apart from the rest.
A few months back, and even more recently, setting your website to be deployed over secure certificates is much more important than ever.
The latest versions of Chrome have been labeling sites which are not on HTTPS:// as NOT SECURE.
Besides the security implications associated with non-HTTPS websites, this is a negative user experience which impacts on the trust and reputation of your website.
Simply put, these days, HTTPS is a must.
Have a look at the below Enhanced Security Certificate for Medium.com:
Which means, of course, that your host should make the implementation of secure certificates on your website as easy and as fully-featured as possible.
Once again, the service delivers on this 100%, with all of the options you might require for deploying HTTPS.
1. Free Let's Encrypt Certificates
Enabling HTTPS using Let's Encrypt, is the easiest, cheapest and most convenient way these days. These are free certificates deployed directly through your hosting service which are still fully secured as their paid counterparts. As can be seen from the screenshot below, you simply need to go through the easy steps to "Request SSL Certificate" and your website will be good to go with a secure certificate.
2. RapidSSL Wildcard Certificates
The 2nd option when it comes to SSL is a low-cost solution from RapidSSL. A wildcard certificate means that HTTPS can be deployed on any sub-domain your website(s) will be deployed on. The price for a RapidSSL wildcard certificate is $199/year, which is the standard price in the industry for such a certificate.
3. Import a new certificate
The 3rd option you have is if you are about to purchase a new certificate or get it created somewhere else. To be able to do this, you need to generate what is called a Certificate Signing Request or (CSR). Essentially, this is a manual form, which shows the Certificate Signing Authority who will issue the certificate for you, that you actually have administrative access to the domain where the certificate will be installed.
The process is fairly simple in nature, you just need to fill in a form with details which will be eventually shown on the certificate you will purchase.
Once you complete the form, a .CSR file will be created, which you will then need to send to the company where you will purchase the certificate from.
Once this is done, you can take the information and send it over to the authority. Your SSL certificate will then be generated and you can use the next form to upload this to your domain, through the next form. The certificate will actually be installed by the support staff, so in essence this form is notifying support that your certificate is ready to be installed and attached the appropriate information.
4. Import an existing certificate
The final method of installing a certificate can be done if you've already acquired and have the details of the certificate and wish to install this in your domain.
In this case, this option helps you get in touch with support staff so that they can use this information to install the certifcate for you.
Production vs Staging
This is another feature which I find to be a significant differentiator between this service and others. Whilst quite a lot of services mention that you can create a staging or testing environment, it's only WPEngine who are doing this the right way.
Let's have a quick discussion about creating a staging environment.
A staging environment is a replica of your environment which is used to test the impact of changes to your website, before actually performing those changes on your live environment (production).
This is web development concept, which is typically deployed in the Enterprise space, where releases to production need to be thoroughly tested before they are released. So a staging environment is created, such that if the "change" passes the tests on the testing or staging environment, then the changes can be rolled out to the live (or production) instance.
This staging vs production environment is built right into the platform at WPEngine.
What this means, is that by default, as soon as you setup a website, you ALREADY have these two environments set up for you.
Rather than having to actually create this setup yourself, this is part and parcel of the actual service - you will have a staging and a production environment by definition.
Setting up a staging environment is a technically challenging endeavor, you need to get it right. Most of all, it's important that your staging is an exact replica of your production instance, otherwise, it's a waste of time.
With WPEngine, this is all done for you, out of the box.
WordPress Loading Speed
One of the main concerns of website owners comes if their website is loading slowly. This is typically a severe problem for people who are not technical. So there are two aspects to website speed:
- Having a website which is fast by default
- Troubleshooting website loading speed problems
Let's run a few tests and see how an install on WPE performs. We'll start first with a brand new WordPress install and see how that performs:
Wow - that's excellent - and this is with a test run at peak hours. Blazing fast! Note that the TTFB (Time To First Byte) or what search engines use to determine how fast your site is, comes in at 191ms, which is fantastic.
You can see the full report here: https://gtmetrix.com/reports/dattard.wpengine.com/jb8ZrzbI (unfortunately, these are no longer available online)
We'll run another test on Pingdom tools:
We can see that the load time, is 392ms, less than 400ms! It's safe to say that a blank website is as fast it can get - no complaints there.
We'll now run a few tests on a fully setup site.
But before we do that, we're actually going to try to perform a website migration from another host to WPE. To do this, we're first going to try using the Migration tool which comes directly from the company.
We first installed the plugin on the site we'd like to migrate and activated the plugin.
We then entered the information required from our own Dashboard:
This is actually a service powered by BlogVault - a WordPress Backup and Security Service. As the migration was happening, we could see the tables and information being migrated from one site to another.
Once we installed the plugin and gave it the details of the new host and clicked migrate, absolutely no other intervention was required from our side. As soon as the wizard finished our site had been migrated, lock stock and barrel. We just logged in to the new URL and found an exact replica of our site on the old host - the smoothest, fastest, cleanest migration of a WordPress website we ever did.
Truly, this is an epic service.
The site is now a portfolio site for a fictitious agency, based on a popular Themeforest theme. Let's run a few more tests on the site, now hosted on our Live server.
Again, an amazing result. As you can see, a site which is more than 7MB in size loads fully in 2.2 seconds, which is faster than the recommended 3 second loading time.
Let's check whether this is a fluke or not and run a test on Pingdom tools.
The results are actually faster on Pingdom tools, 1.7 seconds, an increase of more than 0.5 seconds against GTMetrix.
I think we can safely say there are no issues with website loading speed on WPE.
It's clear that the infrastructure powering the website at WPE have been highly customized with extremely aggressive caching and a very advanced “stack” (software required to host sites) than a typical web host. The trained support staff are able to zone in to your WordPress install and identify exact performance bottlenecks to get your site running nicely.
The site is so aggressive with their speed setup that they don’t even allow caching plugins on their installs because these can interfere with the setup which as we can see is working flawlessly.
The great thing is that even unoptimized WordPress installs (like most users would have) still perform very fast, because the platform is doing all the heavy lifting.
This is a significant advantage as compared to other companies.
Given that the service also includes a built-in CDN, you can rest assured that your site is always going to be fast - very fast.
Another differentiator when evaluating where to setup your site is customer support. This has always been a core to WP Engine’s mantra, from their early days. As this is a company which is offering managed WP as a service, rather than as a hosting product, it is understandable that there is a strong emphasis on support.
Here’s a screenshot of getting in touch with them - during peak hours.
Given that the company has been growing fast over the years and given that there have been stretches of time when there was a lot of criticism - we were a bit hesitant about the response we would be expecting.
The problem with support stories is that a most people will relate their own experience and it is unlikely that absolutely every body will feel that they have been excellently served - this also depends a lot on the actual experience that the user has, and yes, even the mood they are in when they interact with the company. The question is typically the percentage of good reviews as compared to the criticism a company gets.
So rather than just looking at individual reviews, we like to look at a company holistically.
- Does the company have the knowledge required to provide adequate support?
- Are there good systems in place to enable a customer to understand the current state of support?
- How good is the access to support staff when necessary?
All of these are requiring a significant investment in terms of time, money and expertise.
Our experience with the company have shown as that the company is very well-equipped in all of these three areas.
Knowledge - as we were working with our installs we kept coming across articles and knowledge base articles which covered what we needed to know from every angle. Articles are written in a manner which is easy to follow but completely actionable. It is quite easy to resolve problems you encounter by finding solutions in the knowledge-base which is kept updated and maintained.
Systems - there is a number of support channels available, including Live Chat support, Phone support and a ticketing system - besides the actual knowledge base.
Access - we were always pleasantly surprised when it came to the responsiveness of the support team. Whether through the Live Chat, email or actually getting on the phone with the WPE team, we believe the support you get from this company is truly top-notch. All problems and requests we gave were always met with a helpful response or a resolution, including trivial stuff such as resetting passwords, to more complex queries such as how to deal with a complex migration.
Websites powered by WP today power a significant part of the entire internet, with the latest statistics quoting more than 30% of the web - which makes it quite the lucrative targets for hackers and malware actors.
As with all software, WordPress is not insecure as a software, but it has to be kept updated, such that when any vulnerabilities are discovered, they are closed immediately, especially being the open-source community where there are a lot of players, testers and contributors.
The bigger problem comes from plugins and themes. If these become unsupported, you'll find that these can become serious problems for the website they are hosted on, because any issues remain vulnerabilities.
We've discussed how to secure your WordPress from hackers on other articles on this site, but let's review the top points, the basics really:
- Always keep your core install, all plugins, and themes updated to the latest versions
- Only install files from trusted sources and reputable vendors (stay away from cracked or pirated sources)
- Make sure you have a security plugin installed to harden your installation against the most common attacks
- Make sure you have backups just in case things go wrong
Even if the basics of security are straightforward, the responsibility of securing the website remains mostly on the owner of the site. That means people who are not too technical, or just simply don't have to time to look after their website are at a general disadvantage, because they wouldn't know all of this security stuff.
Of course, once again, this service comes to the rescue. Because it is designed exactly for this purpose - WP Engine's managed hosting premise is to do what website owners do not know, do not want to do, or do not how to do. Whatever the reason, the idea is that WPE will do all of the security necessary for your website to function nicely, without any risk of suffering any losses in the fight against hackers.
Just like we mentioned a few paragraphs up, not only do they secure your website, but you've also got daily restore points, such that even if something happens, you can get your site back up and running in minutes.
The host works with the concept of installs, rather than an instance. What this means from a technical perspective that most of the security issues are tackled at a server level, with the end result being a much more secure environment for everybody.
As a firm with a reputation which needs to be maintained, they partner with top security firms to perform code reviews on their platform, besides having their own internal security team. With the guarantee that if you're hacked, they will take care of it for free - you can rest easy knowing your website is as protected as it can be.
This is as good as it gets. Recovering a hacked site is a tedious and expensive exercise, and the fact that you don't have to worry about this is another huge positive checkmark for this service.
Plans and Pricing
Is it good value?
Let's make one thing clear. This service is not your typical hosting service. It is a managed service, so you can't expect this to compete with the cheaper pricing packages offered by the more popular companies.
Plans start at $35/month, but let's break this down a little bit, to understand the value that this price brings with it.
- The typical cost of a separate CDN typically starts at $10/month.
- A backup service such as BlogVault costs about $8/month.
- A security service such as Sucuri starts from $16/month.
- An aggressive caching plugin costs about $40 per year.
Can you see how quickly it all adds up? The pricing you see above includes all of the above. You'll also want to note that as your site grows in traffic, all of the above prices will go up - together with the complexity of maintaining the site.
Truth be told, the prices above are giving you the assurance of a website running nicely, without requiring any intervention from your end.
In an environment where your email subscription costs several tens to hundreds of dollars a month, should you be worried at paying $35/month for the peace of mind of your website, which is probably bringing in a significant part of your revenue?
We think not. Because really and truly, this is what it all boils down to.
What does your time cost? What is the cost of your website being down for a few hours? If it costs you upwards of $35 if your site is down, then you already have an ROI on the cost of hosting your site with WPE.
For the sake of comparison, a VPS from InMotion costs roughly the same, but you don't get the same level of service as this. Infact, you'll have to go it alone with most of the stuff mentioned up here. Shared hosting services start at a couple of bucks a month, but if you care about your website, you'd do yourself a favour to steer away from such cheap services.
If you had to compare feature by feature, you might discover a few areas where this service does not come out on top - but like we said, the fact that this is all done-for-you, hands-off service, this price is a fantastic deal.
Your own, your developer or designer's time, even for just one or two hours per month, will cost much more than the above-quoted pricing - seeing as your time is probably worth more than $50/hour and you'll be hard-pressed to find designers and/or developers working for less than $50.
You'll find that other similar services such as Kinsta are similarly priced, but having worked with both services, we can safely say that WP Engine is much more mature as a service.
Even the cost of losing a few milliseconds on your website's loading time could cost your business a significant amount over a period of time. It has been studied over and over again that web pages that load in more than 3 seconds significantly affect conversion - negatively. This service speed and performance tools alone are worth the price you're paying let alone the rest of the add-ons available.
Simply put - for the service you're getting - this is excellent value and will surely give you a good ROI.
Who is the ideal customer of WPE?
If you're just starting out with a website and are not much income from it - this service is probably not for you. However, there are a few niches which WP Engine serves very nicely with its features and tools.
Like I said at the beginning, WP Engine isn’t for everyone. There are 3 types of customers that WP Engine seems to be a fit for. For those 3 types of customers, WP Engine has a strong focus with plenty of tools & focus for each.
1. WordPress Developers and Designers
Given the sheer amount of features which are focused towards developers, one can easily see that this focus is ideal for developers, designers and agencies working with WP, who need a solid reliable service which they can use during their development and which they can then hand over cleanly to their customers.
Features which we mentioned above such as the Git Push, staging environments and easily transferable setups save a lot of time (and money) for this niche of customers.
Such customers typically have clients who can pay for a maintenance fee, which the developer can mark up to their client - whilst not having to do any work at all, because it is all handled by the service - the hosting, the security, the speed is all done.
2. Non-technical growing business / website owners
When you're a business owner who has a website which is generating a bunch of revenue, dealing with technical issues, or just maintaining the site, is simply waste of time. That's beside the fact that running your business should be your area of expertise rather than caring for your website.
These customers are those who sites are already successful, beyond the capabilities of shared website hosting and need a better, more reliable service.
Budget is not really an issue here, because the site is a money-maker. Infact, downtime is much more of an issue than paying for reliability and uptime.
If you are a growing entrepreneur, you know that you can rely on WPE. When there are problems, excellent customer support is only a phone call away.
3. Budding Companies looking for a long-term platform
The third type of customer who this service is a great fit for are those companies who are looking for a reliable long-term partner for their website / platform that they are building. They know that shifting from one host to another is a headache, whilst the WPE backend and platform is a much better option than having to shop around once the site is launched and growing.
WP Engine has the scalability these customers require to get these businesses on track - with plenty of time and cost-savings for them.
Potential problems with the service
Just like any service, there are going to be potential problems with any environment and platform. These are not issues we've encountered personally so far, but it would be a disservice if we did not point out any potential drawbacks of using this service.
You'll find that many complaints you come across are anecdotal. The truth is always somewhere in between all of the greatness the sales pitch comes with, and the full of complaints reviews you might come across.
After all, as soon as somebody decides that this service is not to their liking, you're bound to start hating it. So, always view bad reviews with a pinch of salt.
A service is not always a good fit for everyone - especially if you've already been accustomed to another different service.
To push the envelope in terms of performance, security and scalability, a custom environment had to be built from the ground up - and things are done differently from most services.
Given that most hosts provide access to standard functions such as access to CPanel or WHM and all of the standard functions that go with them, if you are specifically looking for these features - you won't find them.
If you're used to these features, and want them - they are simply not available to you. While that may be done for very good reasons mentioned above, and the custom backend brings a whole slew of advantages - it is not the environment you might be used to.
While we had absolutely no issues setting up our environment, we wouldn't be surprised if other people had problems onboarding this service.
The mitigating factor in all of this is the amazing support you get - you'll find that you will never have to go through this experience alone.
In fact, we highly recommend that you don't go it alone. It's best to discuss your onboarding experience with your technical representative or support agent, so that you can be sure to get things up and running nicely as quickly as possible - shortening your learning curve as much as possible.
A custom environment and platform and the way that servers are set up means that WPE cannot afford to have customers who can roam around freely, testing and tearing things apart as suits their needs. One rogue plugin or setup could, in theory, affect the whole server - so the service takes a drastic approach to this.
It imposes limitations on what is permissible on the service.
For example, certain plugins are disallowed on their platform. You'll notice that caching plugins, backup plugins, some security plugins, heavy plugins such as Related Posts and a few others are banned.
Now, once again, we do believe most of these functions have already been catered for by the service. And it is a good idea for plugins will kill performance to be outright banned - after all, an uninformed user could potentially create serious bottlenecks which could kill performance for a whole set up.
Again, we do believe that the overall effect of this is positive for ALL the customers of WPE.
Yet, if your website has a specific dependency on one of the plugins, you'll need to find ways and means to go around this or find a different resolution.
Other limitations coming in the form of the following:
- Limited bulk mailing - a fair limitation given that you don't want one customer getting the server's IP on a spam list.
- Only available for hosting WordPress - given the name of the service, we think this is an acceptable limitation
- Number of visits - as your traffic grows you'll have to shift from one plan to the other. Granted for most users, growing traffic means growing revenue, so this shouldn't be much of an issue for most customers.
Why should you choose managed WordPress hosting?
With the growth of the internet in general, came the huge huge growth of WordPress as a framework but powering websites.
And success, of course, brings along plenty of people who are ready to jump on the band-wagon and piggy-back on the success of others.
As the CMS platform of choice grew, host companies evolved from offering a generic environment giving you the components you need to power a website, such as a LAMP stack (Linux, Apache, MySQL, PHP), to offering WordPress specific hosting.
In general, what this means is that, the environment is tuned specifically to cater for the CMS. So rather than having a one size fits all environment, companies have all now started to offer specialized server environments which are particularly tuned and optimized to cater for WP.
Not only that, but you also have companies developing an expertise in WordPress in general, such that you, as the owner of a website, will handle the content per se, but you don't need to worry about the underlying platform, or any other technical issues which are outside of your expertise.
Speed, support, tuning, optimizations, caching, upgrades and updates are all handled by the company where the website is being hosted.
This takes away a lot of the burden from the owner, at a price which is slightly higher than regular hosting places.
But there's plenty of confusion in the marketplace too.
All hosts are now actually offering WP-specific hosting, making it very difficult to make a decision between good hosts, and ones which are in it for the opportunity. Both the smaller brands and the bigger brands such as GoDaddy, HostGator, SiteGround, InMotion and other large companies now offer their own flavor of "WordPress hosting".
WP Engine is one of the few companies who is dedicated WordPress-only. This, by definition, makes them much more specialized than any of the others competing in this niche.
All of the hosts will vary in the services provided by them. Some will just provide training in the framework to their tech support. Some will go deeply technical and offer stuff such as server-side features and testing environments for your websites and applications.
But the real managed WordPress Hosting is where you are not only buying the server space to host your site – but rather you have the services associated with keeping the actual site online and working optimally.
Essentially, a Managed hosting services means the company offers specific services tailored to WP at a higher price point, so that the owner can stay focused on the website content / functionality, rather than on the technical aspects of the site.
We are making this clear for a very simple reason - you cannot compare a generic hosting plan with a plan such as that provided by a managed host.
Rather than aggregating user-generated WP Engine reviews based on personal positive and negative one-off experiences, we take a different approach. We look at the good things and not so good things about WPEngine and see where and for whom this hosting is suitable.
If you've been around CollectiveRay for a while, you'll know that we are obsessed with speed. Simply put, you never notice the performance of a website, because good websites are fast - full stop. It's just one of those things (besides design) which makes a website feel reliable, a pleasure to browse around and visit again and again.
And that is the price and beauty of performance - your fast website will earn you more revenue in the long run. In this WP Engine review, we've showed you how this service is primed for making your website blazingly fast, WITHOUT the technical costs and time typically associated with this. While we feel that the service might have a few drawbacks when compared to apples to apples to other hosts, doing this kind of comparison is really and truly a mistake.
If you want a fast, reliable, hosting service where you just want to handle the "content" of the website, not the technical nitty gritty of running the engine, then you will be well and truly served with WPE. You have a 60-day, full money back guarantee, so if you don't find them to your liking, you've lost absolutely nothing, but in all probability, you've got MUCH to gain when you experience this platform!